PLG

Interactive Demos

What Are Product Demos? Your Guide to Success with 10 Real-Life Examples

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Harrison Johnson

13 min read

Interactive Demos

Top 9 Demo Automation Tools: How to choose the best fit for your SaaS

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Harrison Johnson

12 min read

Growth

Interactive Demos 101: The Whats, Whys, and Hows

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Pulkit Agrawal

11 min read

PLG

Product-led growth: definition, examples & framework for high acquisition & retention

Product-led growth (PLG) sees users experience product value through free trials or freemium plans — having your product sell itself.

Kirsty Finlayson

32 min read

PLG

Product Service Management: Bridging End Users and Product Teams for Growth

Explore the role of a product service manager in driving customer satisfaction, business growth, and product success in changing market conditions.

Ella Webber

8 min read

Product Adoption

Your All-Inclusive Guide on Product Adoption

Product adoption happens when users identify the value of your product and integrate it into their workflows. Here's everything you need to know to help them succeed faster.

Nadja Bozovic

22 min read

User Onboarding

How to Optimize The Mobile App Onboarding Process

Engage more people with an optimized mobile user onboarding process-here’s how you do it.

Camila Cury

17 min read

PLG

Product Led Onboarding: Best Practices, Tools & Examples

Heard about product-led onboarding and what to join the fun? You’re in luck, we’re running through what it is and how you can do it in this article—join us!

Ella Webber

19 min read

Product Management

A Product Manager’s Guide to Choosing a Product-Led Go-To-Market Model

PLG isn't just a buzzword, working this framework into how you bring your products to market can dramatically decrease the time and resources it takes to pull off a successful launch. Sound appealing? Read on.

Ray Slater Berry

14 min read

Product Management

33 Product Management Newsletters Worth Landing in Your Inbox

We’ve rounded up 30+ valuable newsletters every PM should know about. Take your pick and fill that inbox with something worth reading.

Ray Slater Berry

15 min read

Product Management

Product Ops Manager vs. Product Manager: Why you Need them Both for a Winning Team

While a PM builds products to meet needs, a Product Ops Manager facilitates the process. Let’s unpick where the roles differ and align in SaaS companies.

Ray Slater Berry

11 min read

PLG

Product-Led Growth Flywheel 101: 5 Steps to Launching a PLG Framework

Product flywheel or sales funnel? Discover which model is the best fit for you and how you can launch your own PLG flywheel framework.

Ray Slater Berry

10 min read

Product Adoption

How to Create a Product Adoption Strategy in 8 Steps

A product adoption strategy gives you a clear direction of how to nudge users to activation. It also helps you deliver a seamless user experience, improve retention rates, and minimize churn.

Ray Slater Berry

11 min read

PLG

5 Ways to Deliver Instant Customer Experience and Boost PLG

Instant customer experience can be a game-changer for PLG companies. Here are five best practices to offer self-serve support and help users succeed quickly.

Ray Slater Berry

11 min read

PLG

11 Product-Led Growth Metrics to Measure Your PLG Strategy

Product-led growth metrics can accurately measure your progress, reveal areas of improvement, and maximize your SaaS growth. Find the 11 essential PLG metrics right here, along with expert advice from ProductLed, Hightouch, and Heap.

Ray Slater Berry

16 min read

PLG

How to Drive More Product-Led Revenue with PQLs

Product-qualified leads and product-qualified accounts can make or break your revenue targets. Here, we’ll walk you through five actionable steps you can take to implement them the right way.

Breezy Beaumont

6 min read

Analytics

How to Use Product Usage Data to Increase Engagement and Retention

There’s no magic formula for improving your product and meeting user needs, but product usage data comes close. Learn how to get the most out of it.

Ray Slater Berry

10 min read

Product Marketing

What is product-led marketing and how to apply it to your SaaS

Product-led marketing is a strategy that places your product at the center of customer acquisition and retention. Here are 4 tactics to master it.

Ray Slater Berry

17 min read

Product Adoption

Boost Activation Rates and Unlock Higher Retention with These 5 Tactics

Activation rates convey how well you can convince users of your product’s value and solve their pain points. Grab these five tactics to improve user activation and product adoption.

Ray Slater Berry

10 min read

User Onboarding

8 In-App Training Formats and How to Deliver Useful Product Education

In-app training helps move new users to activation and activated users to customer advocacy. Win customer retention with meaningful in-app training.

Ray Slater Berry

11 min read

PLG

A 3-Step Guide to Measuring the Success of In-Product Experiences

In-app experiences are powerful product marketing tools that can highly impact how users perceive your product, but are you using the correct strategies or tracking the right metrics? Use this guide to find out!

Camila Cury

11 min read

PLG

What Is User Success and How to Unlock Massive Value for Your Users

Discover how a user success strategy can bring you a competitive edge with higher user engagement and better product adoption.

Ray Slater Berry

11 min read

Product Adoption

Product Adoption Stages: How to Convert Visitors to Power Users in 6 Steps

Users go through six stages of product adoption to fully recognize its value and commit to it. Learn more about each of the stages and best practices for each to see your adoption rates go up.

Ray Slater Berry

12 min read

Analytics

Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is more than just a new tool to adopt or a new pilot for one team in your org to try out, it’s about changing how you think about working with your data. Here's your guide to the what, the why, and the how of OA.

Nicole Mitich

10 min read

Product Adoption

The Product Adoption Bug: What is It and How to Find it?

If you want to improve product adoption, you have to start with finding what is preventing users from sticking. We call that the product adoption bug.

Camila Cury

6 min read

Product Adoption

What is Product Adoption: Definition, Metrics & More

What is product adoption? It is the goal of every SaaS team, but not all are actively looking at it. We'll help you get started and give you the resources to become a product adoption expert.

Camila Cury

4 min read

Product Marketing

In-App Marketing 101: Best Practices, Top Tools, and Examples

In-app marketing is a balancing act of retention, upgrades, and conversion. Learn how to do it right, find the tools to help you get there, and learn from the SaaS companies doing it the best.

Ray Slater Berry

12 min read

User Onboarding

Your Essential Guide to Building In-Product Experiences

Here are our top tips for launching successful in-product experiences that drive maximum user engagement.

8 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

13 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework, how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned this organizational model. Plus, what you can learn from its failure.

Ray Slater Berry

15 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

10 min read

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

8 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

10 min read

PLG

What are Product Operations (Product Ops)? A Pivotal Role For Product-Led Companies

Product Ops are in demand. Here, we look at the responsibilities that come with this role and discuss whether your team needs to hop on the Ops train.

Paula Becchetti

9 min read

Product-led growth

What is Product Leadership? Your Go-To Guide for Inspiration

Everything you need to create or become a great product leader—with responsibilities, skills, and inspiring industry leaders.

Ray Slater Berry

11 min read

Growth

Cohort Analysis 101: How to Reduce Churn And Increase Retention

Your guide to cohort analysis. Discover how they can help you make the right business decisions and drive forward product success.

Paula Becchetti

13 min read

Growth

Making Freemium Models Work

Your in-depth guide to making freemium work and boosting your freemium conversion rate. Featuring expert insights, videos, and tips from HubSpot, ProfitWell, Mixpanel, and Typeform.

Kirsty Finlayson

18 min read

Growth

​​Product Qualified Leads As a Unifying Metric

PQLs are a key metric that can unify your entire go-to-market operation. Discover how to identify these leads and measure success.

Derek Skaletsky

8 min read

Product Management

14 Must-Have Product Manager Skills: From Essentials to Next-Level

We examine the product manager skills you'll need for success. Let's dive into the basics, the essentials, and the next-level skills that productive product managers possess 🚀

Paula Becchetti

15 min read

PLG

Friction Logs: The Key to Unlocking Product Growth

Learn how to find problematic areas in your product and create the smoothest possible product experience for your end-users. It's time to start friction logging.

Kirsty Finlayson

15 min read

Continuous Feedback

How to Process Survey Feedback Properly

Don’t lose touch with your users - make sure you’re processing and collecting feedback effectively.

8 min read

Product Marketing

How to Use Webinars for Product Marketing and Sales Enablement

Here Demio shares how to drive results with webinars in product launches and beyond

Adrienne Barnes

8 min read

Continuous Feedback

What are Microsurveys? The Secret to Reliable User Feedback

Use in-product microsurveys to increase response rates, get better quality feedback, and improve UX.

7 min read

Product Marketing

Product Marketing Manager Tips: Advice for Aspiring PMMs

Words of wisdom from industry-leading Product Marketing Managers

6 min read

PLG

How to Generate Killer Product Growth with Experimentation (5 Step Process)

How to quantify your best users and cultivate product success with a product growth audit.

Mike Fiorillo

19 min read

Product Marketing

How to Build a Product Qualified Leads Engagement Strategy

How to find the best fit PQL engagement strategy for your company culture.

Derek Skaletsky

14 min read

Self-Serve Support

Why Every SaaS Company Needs Self Service + Automated Support

Combine self-service help and automated support to focus on the requests that matter most.

Michael Dehoyos

6 min read

Self-Serve Support

Self-Service Help for User Onboarding is Lower Risk & Higher Reward

If you think user onboarding means giving new users a product walkthrough, then you’ve got it wrong. Instead, employ self-service product discovery to drive better user engagement and product success.

Pulkit Agrawal

5 min read

Product Marketing

How Engineering as Marketing Can Increase Your Website's Authority

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

Michael Dehoyos

6 min read

Product Marketing

Top 15 product analytics tools to track, visualize, and analyze user behavior

How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today.

Adam Crookes

35 min read

PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

12 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

7 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

6 min read

PLG

How to Create Conversational Messaging Across the User Lifecycle

Create a system that drives deeper engagement as users progress

Aaron Glazer

5 min read

Feature Engagement

4 Ways to Build More Interactive Product Tours with Chameleon

Users learn and build habits by interacting, so here's how to make that happen

4 min read

PLG

10 Best onboarding email examples for smooth user journeys

Onboarding emails familiarize customers with your service while guiding them to their "Aha!" moments. Here are 10 amazing examples.

Pulkit Agrawal

11 min read

PLG

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

Pulkit Agrawal

7 min read

PLG

User Onboarding Checklist: From Concept to Launched

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

8 min read

PLG

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Pulkit Agrawal

10 min read

Product Marketing

How to write release notes that drive feature adoption: Best practices, examples + free downloadable template

Blog posts and email announcements only do half the job—here's what else you need to make a real impact with your release notes

Pulkit Agrawal

15 min read

PLG

Our User Onboarding Stack to Drive Retention

The tools that we leverage to drive a more contextual and effective first-time user experience.

Pulkit Agrawal

7 min read

Product Marketing

Users Want Conversation; How to Adapt Your Product Design

Her IS the future of interfaces and...

Pulkit Agrawal

3 min read

Feature Engagement

The Best Onboarding is NOT Just an Intuitive Product

I think and talk about user onboarding every single day (even the weekends) and hate it when people dismiss it; let me tell you why.

Pulkit Agrawal

2 min read

Feature Engagement

How Learning By Doing Can Inspire Your Users

You can’t learn to ride a bike by watching a video. You learn to ride a bike by riding a bike. If you’re...

4 min read

Feature Engagement

How Good Is Your User Onboarding?

User onboarding is an essential process that teaches your users how to be...

4 min read

PLG

Why your users should be working hard

Written to help you design a better UX for your product, thereby improving user engagement and...

Pulkit Agrawal

3 min read

PLG

Why Every Product Needs Sophisticated Onboarding

Icons from Google’s design language ‘Material Design’ that aim to provide a more consistent...

Pulkit Agrawal

3 min read