PLG

PLG

A 3-Step Guide to Measuring the Success of In-Product Experiences

In-app experiences are powerful product marketing tools that can highly impact how users perceive your product, but are you using the correct strategies or tracking the right metrics? Use this guide to find out!

Camila Cury

11 min read

PLG

What Is User Success and How to Unlock Massive Value for Your Users

Discover how a user success strategy can bring you a competitive edge with higher user engagement and better product adoption.

Ray Slater Berry

11 min read

Product Adoption

6 Product Adoption Stages to Convert New Users into Power Users

Users go through six stages of product adoption to fully recognize its value and commit to it. Learn more about each of the stages and best practices for each to see your adoption rates go up.

Ray Slater Berry

10 min read

Analytics

Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is more than just a new tool to adopt or a new pilot for one team in your org to try out, it’s about changing how you think about working with your data. Here's your guide to the what, the why, and the how of OA.

Nicole Mitich

9 min read

Product Adoption

The Product Adoption Bug: What is It and How to Find it?

If you want to improve product adoption, you have to start with finding what is preventing users from sticking. We call that the product adoption bug.

Camila Cury

6 min read

Product Adoption

What is Product Adoption and How to Measure It

Product adoption is the goal of every SaaS team, but not all are actively looking at it. We'll help you get started and give you the resources to become a product adoption expert.

Camila Cury

4 min read

Product Marketing

Your Guide to In-App Marketing: Best Practices, Top Tools, and Examples

In-app marketing is a balancing act of retention, upgrades, and conversion. Learn how to do it right, find the tools to help you get there, and learn from the SaaS companies doing it the best.

Ray Slater Berry

12 min read

User Onboarding

Your Essential Guide to Building In-Product Experiences

Here are our top tips for launching successful in-product experiences that drive maximum user engagement.

Rachel Reid

8 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

13 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework, how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned this organizational model. Plus, what you can learn from its failure.

Ray Slater Berry

15 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

10 min read

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

8 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

9 min read

PLG

What are Product Operations (Product Ops)? A Pivotal Role For Product-Led Companies

Product Ops are in demand. Here, we look at the responsibilities that come with this role and discuss whether your team needs to hop on the Ops train.

Paula Becchetti

9 min read

Product-led growth

What is Product Leadership? Your Go-To Guide for Inspiration

Everything you need to create or become a great product leader—with responsibilities, skills, and inspiring industry leaders.

Ray Slater Berry

11 min read

Growth

Cohort Analysis: The Key to Data-Driven Product Decisions

Your guide to cohort analysis. Discover how they can help you make the right business decisions and drive forward product success.

Paula Becchetti

13 min read

Growth

Making Freemium Models Work

Your in-depth guide to making freemium work and boosting your freemium conversion rate. Featuring expert insights, videos, and tips from HubSpot, ProfitWell, Mixpanel, and Typeform.

Kirsty Finlayson

18 min read

Growth

​​Product Qualified Leads As a Unifying Metric

PQLs are a key metric that can unify your entire go-to-market operation. Discover how to identify these leads and measure success.

Derek Skaletsky

8 min read

Product Management

Product Manager Skills: From Essentials to Next-Level

We examine the product manager skills you'll need for success. Let's dive into the basics, the essentials, and the next-level skills that productive PMs possess 🚀

Paula Becchetti

10 min read

PLG

Friction Logs: The Key to Unlocking Product Growth

Learn how to find problematic areas in your product and create the smoothest possible product experience for your end-users. It's time to start friction logging.

Kirsty Finlayson

14 min read

PLG

What is Product-Led Growth? Theory, Examples & Resources

The ultimate guide to PLG, written with insight from the product-led world's foremost experts.

Kirsty Finlayson

32 min read

Continuous Feedback

How to Process Survey Feedback Properly

Don’t lose touch with your users - make sure you’re processing and collecting feedback effectively.

Benjamin Brandall

8 min read

Product Marketing

How to Use Webinars for Product Marketing and Sales Enablement

Here Demio shares how to drive results with webinars in product launches and beyond

Adrienne Barnes

8 min read

Continuous Feedback

What are Microsurveys? The Secret to Reliable User Feedback

Use in-product microsurveys to increase response rates, get better quality feedback, and improve UX.

Benjamin Brandall

7 min read

Product Marketing

Product Marketing Manager Tips: Advice for Aspiring PMMs

Words of wisdom from industry-leading Product Marketing Managers

Benjamin Brandall

6 min read

PLG

How to Generate Killer Product Growth with Experimentation (5 Step Process)

How to quantify your best users and cultivate product success with a product growth audit.

Mike Fiorillo

19 min read

Product Marketing

How to Build a Product Qualified Leads Engagement Strategy

How to find the best fit PQL engagement strategy for your company culture.

Derek Skaletsky

14 min read

Self-Serve Support

Why Every SaaS Company Needs Self Service + Automated Support

Combine self-service help and automated support to focus on the requests that matter most.

Michael Dehoyos

6 min read

Self-Serve Support

Self-Service Help for User Onboarding is Lower Risk & Higher Reward

If you think user onboarding means giving new users a product walkthrough, then you’ve got it wrong. Instead, employ self-service product discovery to drive better user engagement and product success.

Pulkit Agrawal

5 min read

Product Marketing

How Engineering as Marketing Can Increase Your Website's Authority

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

Michael Dehoyos

6 min read

Product Marketing

Which Product Analytics Tool is Right For Your Stack? 13 Options Explored

How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today.

Adam Crookes

8 min read

PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

Benjamin Brandall

12 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

Benjamin Brandall

7 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Benjamin Brandall

6 min read

PLG

How to Create Conversational Messaging Across the User Lifecycle

Create a system that drives deeper engagement as users progress

Aaron Glazer

5 min read

Feature Engagement

4 Ways to Build More Interactive Product Tours with Chameleon

Users learn and build habits by interacting, so here's how to make that happen

Olivia Bolkhovsky

4 min read

PLG

How to Craft the Best User Onboarding Emails

Make your user onboarding emails stand out with these best practices

Pulkit Agrawal

7 min read

PLG

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

Pulkit Agrawal

7 min read

PLG

User Onboarding Checklist: From Concept to Launched

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

Olivia Bolkhovsky

7 min read

PLG

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Pulkit Agrawal

6 min read

Product Marketing

How to Use Release Notes to Drive Feature Adoption: Best Practices and Examples

Blog posts and email announcements only do half the job—here's what else you need to make a real impact with your release notes

Pulkit Agrawal

14 min read

PLG

Our User Onboarding Stack to Drive Retention

The tools that we leverage to drive a more contextual and effective first-time user experience.

Pulkit Agrawal

7 min read

Feature Engagement

User Onboarding: More Than First User Experience

The main reasons why you should consider user onboarding an ongoing process and not just the first user experience.

Lexis Hanson

4 min read

Product Marketing

Users Want Conversation; How to Adapt Your Product Design

Her IS the future of interfaces and products Approach users as you would people The Notification Problem...

Pulkit Agrawal

3 min read

Feature Engagement

The Best Onboarding is NOT Just an Intuitive Product

I think and talk about user onboarding every single day (even the weekends) and hate it when people dismiss it; let me tell you why.

Pulkit Agrawal

2 min read

Feature Engagement

How Learning By Doing Can Inspire Your Users

You can’t learn to ride a bike by watching a video. You learn to ride a bike by riding a bike. If you’re...

Lexis Hanson

4 min read

Feature Engagement

How Good Is Your User Onboarding?

User onboarding is an essential process that teaches your users how to be successful with your product....

Lexis Hanson

4 min read

PLG

Why your users should be working hard

Written to help you design a better UX for your product, thereby improving user engagement and loyalty....

Pulkit Agrawal

3 min read

PLG

Why Every Product Needs Sophisticated Onboarding

Icons from Google’s design language ‘Material Design’ that aim to provide a more consistent UI across...

Pulkit Agrawal

3 min read