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Use Cases

Increase Feature Adoption

Highlight new, critical or undiscovered features to drive
deeper engagement.

How to use Chameleon for feature adoption

  • Target receptive users
    Instead of creating noise for all your users, target users with the most to gain with the new functionality to gain high engagement rates.
  • Draw attention to key changes
    Instead of expecting users to cross-reference a blog post and your product interface, simply highlight changes to guide their attention.
  • Present a clear CTA
    Drive adoption by encouraging users to interact with new functionality and provide nudges until they complete key actions.

Customer Testimonial

FiscalNote uses Chameleon to deploy features more quickly

I think it’s just the most intuitive way to teach people about your platform.

Earl Lee, Product Manager and Analytics Lead

Integrations

More powerful alongside

Customer.io
Announce new features via an email and share a Chameleon tour permalink, from which users can take the interactive tour.
Intercom
Get feedback on new features by launching the Intercom messenger at the end of a product tour announcing the new feature.
Mixpanel
Create a funnel to see the difference in feature usage between users that began a Chameleon tour and those that didn’t.

Examples

How top SaaS companies drive feature adoption

Expertise

Become a feature adoption expert

Increase feature adoption today

Get demonstrable results in your key metrics

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