Increase Feature Adoption
for Feature Adoption
- Say “launch this feature” and get back a campaign plan complete with banners, walkthroughs, and feedback loops
- Creates experiences with accurate content pulled directly from your feature docs and website
- Drive deeper feature adoption with campaigns built on proven patterns
Drive deeper engagement for new or underused features
Just released something exciting? Or want to drive attention to an underrated option? Help your users find key features for success and empower them with the resources to gain continuous value in your product.
- Progressively introduce new features with interactive Tours
- Offer additional guidance in Tooltips to drive users to value
- Target the most receptive users for efficient feature adoption
Chameleon mastery
Harness users’ interest to learn more about your product with contextual triggers: 98% of Tooltips are triggered by hovering over on-page elements.
Help users to perform key actions
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Introduce and celebrate new features
Users have a hard time adapting to change? Create product announcements to share the good news and multi-step Tours that relieve the friction and draw attention to crucial updates.Learn More → -
Get user feedback when it matters most
How do users feel about your new feature? It's easier to be honest when you're already engaged. Gather contextual feedback by asking users directly in your app.Learn More → -
Make everlasting value obvious
Do users miss out on features that will enhance the benefits? Showcase how they can use them and help them make a life-long connection with your product.Learn More →
Features are better discovered when self-served
Harness your users' desire to learn at their own pace and allow them to find "aha!" moments through self-paced discovery.
- Offer self-serve new feature guides in Launchers
- Allow users to launch walkthrough Tours from emails
- Give users a preview of new features or redesigns with a Figma modal
"We increased usage of a particular feature by 10% by implementing Chameleon where users most often drop off. The level of attention, support and detail Chameleon provides is really helpful."
PAIRS NICELY WITH...
Integrations to help you boost feature adoption
Feature Adoption Spotlight
Chameleon-built flows for new feature releases
Moz Feature Announcement