Launches Your In-Depth Guide to Crafting Effective Product Launch Email Campaigns We've gathered learnings and insights from industry experts to bring you a comprehensive guide on how to craft successful product launch emails, with examples for your inspiration. Ray Slater Berry 13 min read
Product Marketing How to Use Customer Data Insights to Improve Your Lifecycle Marketing Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing. Ray Mina 10 min read
Product Tips Career Success Tips from Leading Women in Product Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered. Rachel Reid 11 min read
Growth AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product? We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way. Ray Slater Berry 11 min read
Product Marketing Product Marketing Team Structures: Who You Need, When To Hire & How To Grow What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue. Ray Slater Berry 12 min read
Product Marketing 5 Overlooked Aspects of a Stellar Buying Experience In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks. Elen Udovichenko 8 min read
Feature Engagement Fake Door Testing: The Benefits, the Risks, and How to Build Functional Tests Wondering how to create fake door tests that work? Come on in, we’re covering how to make effective tests that benefit both your users and your business. Ray Slater Berry 11 min read
Product Marketing Product Positioning: What Is It and How To Get It Right Effective positioning helps you communicate clearly with your target audience and help prospects immediately understand what your business is all about. Hannah Beazley 12 min read
Growth Prioritize Your Funnel For Successful User Segmentation During Rapid Growth As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum. Rahul Reddy 6 min read
Product Marketing Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals. Ray Slater Berry 13 min read
Feature Engagement How to Plan, Build, and Test Product Walkthroughs That Work Our guide to successful product walkthroughs that boost retention and engagement Benjamin Brandall 12 min read
Growth 4 Content Strategies to Increase Product Engagement and Retention Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal. Brian Dean 7 min read
Product Marketing 5 Types of Product Marketing Videos to Start Creating A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding. Ashley Lipman 9 min read
Self-Serve Support In-App Notifications Explained: Best Practices and Actionable Tips Transform interruptions into value by delivering well-timed relevant information to your users. Paula Becchetti 9 min read
Product Marketing How to Create a Product Welcome Page That Keeps Users Around Learn how to retain users with these proven tactics to create welcome pages that work. Ray Slater Berry 10 min read
Design 6 Ways to Ensure Brand Alignment (+ Why You Need To!) Branding is everywhere, but if we want users to recognize our products then brand alignment across all channels is essential. Ceillie Clark-Keane 9 min read
Continuous Feedback Product Experience: The Backbone of Your Product’s Success We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability Paula Becchetti 8 min read
Feature Adoption 15 User Onboarding Tools Your Customers Will Thank You For Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack. Ray Slater Berry 16 min read
Growth The Essential SaaS Metrics for Data-Fueled Business Success Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them. Paula Becchetti 9 min read
Growth Marketing Growth Strategy Swipe File: 5 Companies That Nailed It Want to take your business to the next level? You'll need a solid growth strategy to get there. Learn about the different types and get inspiration from some stellar examples. Ray Slater Berry 11 min read
Product Marketing How to Use Webinars for Product Marketing and Sales Enablement Here Demio shares how to drive results with webinars in product launches and beyond Adrienne Barnes 8 min read
Product Marketing Product Marketing Manager Tips: Advice for Aspiring PMMs Words of wisdom from industry-leading Product Marketing Managers Benjamin Brandall 6 min read
Product Marketing How to Build a Product Qualified Leads Engagement Strategy How to find the best fit PQL engagement strategy for your company culture. Derek Skaletsky 14 min read
Product Marketing COVID-19 Reveals How SaaS Products Respond in Crisis Mode ...But do we need that many product emails? Benjamin Brandall 7 min read
Self-Serve Support Why Every SaaS Company Needs Self Service + Automated Support Combine self-service help and automated support to focus on the requests that matter most. Michael Dehoyos 6 min read
Product Marketing In-App Survey Design: Best Practice Principles for Product Teams Receive continuous feedback and high response rates by leveraging these best practices for in-product user surveys. Adam Crookes 7 min read
Product Marketing Ultimate Guide to Intelligent Product Surveys (with 12 Examples) How do you make the most of your product surveys? By ensuring they're delivered in-app, at exactly the right moment. Paula Becchetti 13 min read
Product Marketing How Engineering as Marketing Can Increase Your Website's Authority Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service. Michael Dehoyos 6 min read
Feature Engagement Customer Journey Maps: The Path to User Delight A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a user journey mapping template to build your own. Gen Furukawa 10 min read
Product Marketing Which Product Analytics Tool is Right For Your Stack? 13 Options Explored How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today. Adam Crookes 8 min read
PLG The 5 Languages of Customer Love: A SaaS Growth Framework ❤️ We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth? Pulkit Agrawal 8 min read
Product Marketing How to Run User Surveys in the Age of Product-Led Growth Make user feedback and qualitative data useful by leveraging these modern user survey best practices Pulkit Agrawal 8 min read
PLG 12 SaaS Growth Marketing Strategies That Worked For Real Products Proven examples of growth-driven SaaS marketing which you can replicate Benjamin Brandall 11 min read
Product Marketing How to Apply Google’s Latest Notification UX to Your Own Product What this important tweak to one of the world's biggest apps means for Product teams Pulkit Agrawal 6 min read
Product Marketing How to Create a Product Launch Roadmap: 10 Examples & Techniques Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals. Benjamin Brandall 8 min read
Product Marketing What is Product Marketing in 2022? A Data-Backed Definition We define the Product Marketing role, responsibilities, and KPIs after interviewing dozens of Product Marketing Managers. Pulkit Agrawal 10 min read
Product Marketing 7 SaaS User Segments, and How to Market to Them In-App Get the right prompts to the right users to boost adoption, retention, and revenue Benjamin Brandall 9 min read
Product Marketing Welcome Emails: How to Leverage Your Product's Most Opened Message Eight factors to consider for SaaS welcome emails - with examples Benjamin Brandall 6 min read
Product Marketing Rise of the Widgets: User Engagement Tools That Live In-Product An analysis and history of tools that empower product-led growth Benjamin Brandall 7 min read
Product Marketing How Customer Data Powers Product-Led Growth David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon Benjamin Brandall 6 min read
Product Marketing 8 Product Marketing Examples and Their Use Cases A look at how top products convert, retain, and engage users (and how you can do the same). Benjamin Brandall 6 min read
Product Marketing What is User Onboarding? (Not what you may think!) A clearer definition, with examples, to help frame your approach to user onboarding and shape up your user onboarding experience to empower your customer acquisition. Pulkit Agrawal 11 min read
Product Marketing 30+ Key Product Marketing Tools for Your Stack A reference guide for the best tools for Product Marketers Benjamin Brandall 14 min read
User Onboarding For Better User Onboarding, Switch to Product Marketing This new mindset will help drive better conversion of new users Pulkit Agrawal 4 min read
Feature Engagement 10 Key Change Management Principles & How They Apply to Product Adoption Discover how change management theory can help you drive product and feature adoption with ease. Pulkit Agrawal 11 min read
Product Marketing How to Announce New Features to Drive Product Adoption A simple framework and best practices to help you improve user engagement Pulkit Agrawal 14 min read
PLG Building a Habit-Forming Product Starts With Your User Onboarding How to apply Nir Eyal's Hook Model to your user onboarding flows Pulkit Agrawal 7 min read
PLG How To Improve Free Trial Conversion Rates Without Dev Time Five easy ways to improve your product's trial experience without needing your engineers Pulkit Agrawal 6 min read
Product Marketing Why User Onboarding Isn't Just Your Designer's Job Your product and marketing team can help drive up new user activation and retention. Pulkit Agrawal 3 min read
Product Marketing What Apple Stores Teach SaaS Products About User Onboarding The key lessons from brick-and-mortar expertise on how to engage new visitors. Pulkit Agrawal 5 min read
Product Marketing How to Use Release Notes to Drive Feature Adoption: Best Practices and Examples Blog posts and email announcements only do half the job—here's what else you need to make a real impact with your release notes Pulkit Agrawal 6 min read
Feature Engagement You Need Emails AND In-App Messages for User Onboarding Don't just use emails to onboard your users. Here is our breakdown of how and when to the different channels. Pulkit Agrawal 3 min read
Product Marketing Standing Out as a Startup at Tech Conference (Lessons from TC Disrupt) As I walked the floor at TechCrunch Disrupt I thought, what makes people stop at one startup’s booth versus... Lexis Hanson 2 min read
Product Marketing Users Want Conversation; How to Adapt Your Product Design Her IS the future of interfaces and products Approach users as you would people The Notification Problem... Pulkit Agrawal 3 min read
PLG Why Every Product Needs Sophisticated Onboarding Icons from Google’s design language ‘Material Design’ that aim to provide a more consistent UI across... Pulkit Agrawal 3 min read