Product Marketing

Product Marketing

A 5-Step Guide to Building Your Own User Personas (Complete with Examples)

If you could describe your typical user, who would they be? Learn how to create your own with these examples and a free user persona template to guide your product teams toward the right customers.

Camila Cury

10 min read

Product Marketing

Your SaaS Marketing Playbook: Strategies, Metrics, and Checklists

Here’s a SaaS marketing playbook worth saving. Includes expert tips, key metrics, marketing strategies, pre-launch and post-launch checklists, and go-to-market best practices.

Ray Slater Berry

17 min read

Launches

Your In-Depth Guide to Crafting Effective Product Launch Email Campaigns

We've gathered learnings and insights from industry experts to bring you a comprehensive guide on how to craft successful product launch emails, with examples for your inspiration.

Ray Slater Berry

13 min read

Product Marketing

How to Use Customer Data Insights to Improve Your Lifecycle Marketing

Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing.

Ray Mina

11 min read

Product Tips

Career Success Tips from Leading Women in Product

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered.

Rachel Reid

11 min read

Growth

AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product?

We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way.

Ray Slater Berry

11 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

13 min read

Product Marketing

5 Overlooked Aspects of a Stellar Buying Experience

In a journey from being unaware of your product to becoming your happy customer, the buyers usually take a few steps. Make sure none of the important aspects of their experience fall through the cracks.

Elen Udovichenko

8 min read

Feature Engagement

Fake Door Testing: The Benefits, the Risks, and How to Build Functional Tests

Wondering how to create fake door tests that work? Come on in, we’re covering how to make effective tests that benefit both your users and your business.

Ray Slater Berry

12 min read

Product Marketing

Product Positioning: What Is It and How To Get It Right

Effective positioning helps you communicate clearly with your target audience and help prospects immediately understand what your business is all about.

Hannah Beazley

12 min read

Growth

Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum.

Rahul Reddy

6 min read

Product Marketing

Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals.

Ray Slater Berry

13 min read

Feature Engagement

How to Plan, Build, and Test Product Walkthroughs That Work

Our guide to successful product walkthroughs that boost retention and engagement

Benjamin Brandall

12 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

7 min read

Product Marketing

5 Types of Product Marketing Videos to Start Creating

A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding.

Ashley Lipman

9 min read

Self-Serve Support

In-App Notifications Explained: Best Practices and Actionable Tips

Transform interruptions into value by delivering well-timed relevant information to your users.

Paula Becchetti

9 min read

Product Marketing

How to Create a Product Welcome Page That Keeps Users Around

Learn how to retain users with these proven tactics to create welcome pages that work.

Ray Slater Berry

10 min read

Design

6 Ways to Ensure Brand Alignment (+ Why You Need To!)

Branding is everywhere, but if we want users to recognize our products then brand alignment across all channels is essential.

Ceillie Clark-Keane

10 min read

Continuous Feedback

Product Experience: The Backbone of Your Product’s Success

We examine what product experience is all about and dig deeper into how it contributes to your product's love-ability

Paula Becchetti

8 min read

Feature Adoption

15 User Onboarding Tools to Boost Product Adoption

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack.

Ray Slater Berry

16 min read

Growth

The Essential SaaS Metrics for Data-Fueled Business Success

Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them.

Paula Becchetti

9 min read

Growth Marketing

Growth Strategy Swipe File: 5 Companies That Nailed It

Want to take your business to the next level? You'll need a solid growth strategy to get there. Learn about the different types and get inspiration from some stellar examples.

Ray Slater Berry

11 min read

Product Marketing

How to Use Webinars for Product Marketing and Sales Enablement

Here Demio shares how to drive results with webinars in product launches and beyond

Adrienne Barnes

8 min read

Product Marketing

Product Marketing Manager Tips: Advice for Aspiring PMMs

Words of wisdom from industry-leading Product Marketing Managers

Benjamin Brandall

6 min read

Product Marketing

How to Build a Product Qualified Leads Engagement Strategy

How to find the best fit PQL engagement strategy for your company culture.

Derek Skaletsky

14 min read

Product Marketing

COVID-19 Reveals How SaaS Products Respond in Crisis Mode

...But do we need that many product emails?

Benjamin Brandall

7 min read

Self-Serve Support

Why Every SaaS Company Needs Self Service + Automated Support

Combine self-service help and automated support to focus on the requests that matter most.

Michael Dehoyos

6 min read

Product Marketing

In-App Survey Design: Best Practice Principles for Product Teams

Receive continuous feedback and high response rates by leveraging these best practices for in-product user surveys.

Adam Crookes

7 min read

Product Marketing

Ultimate Guide to Intelligent Product Surveys (with 12 Examples)

How do you make the most of your product surveys? By ensuring they're delivered in-app, at exactly the right moment.

Paula Becchetti

13 min read

Product Marketing

How Engineering as Marketing Can Increase Your Website's Authority

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

Michael Dehoyos

6 min read

Feature Engagement

Customer Journey Maps: The Path to User Delight

A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a user journey mapping template to build your own.

Gen Furukawa

10 min read

Product Marketing

Which Product Analytics Tool is Right For Your Stack? 13 Options Explored

How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today.

Adam Crookes

8 min read

PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

Benjamin Brandall

12 min read

Product Marketing

How to Apply Google’s Latest Notification UX to Your Own Product

What this important tweak to one of the world's biggest apps means for Product teams

Pulkit Agrawal

6 min read

Product Management

How to Create a Product Launch Roadmap: 10 Tactics & Examples

Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals.

Benjamin Brandall

9 min read

Product Marketing

What is Product Marketing in 2022? A Data-Backed Definition

We define the Product Marketing role, responsibilities, and KPIs after interviewing dozens of Product Marketing Managers.

Pulkit Agrawal

10 min read

Product Marketing

7 SaaS User Segments, and How to Market to Them In-App

Get the right prompts to the right users to boost adoption, retention, and revenue

Benjamin Brandall

9 min read

Product Marketing

Welcome Emails: How to Leverage Your Product's Most Opened Message

Eight factors to consider for SaaS welcome emails - with examples

Benjamin Brandall

6 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

Benjamin Brandall

7 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Benjamin Brandall

6 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

Benjamin Brandall

6 min read

Product Marketing

What is User Onboarding? (Not what you may think!)

A clearer definition, with examples, to help frame your approach to user onboarding and shape up your user onboarding experience to empower your customer acquisition.

Pulkit Agrawal

12 min read

Product Marketing

30+ Key Product Marketing Tools for Your Stack

A reference guide for the best tools for Product Marketers

Benjamin Brandall

14 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

4 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

Product Marketing

How to Announce New Features to Drive Product Adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

14 min read

PLG

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

Pulkit Agrawal

7 min read

PLG

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Pulkit Agrawal

6 min read

Product Marketing

Why User Onboarding Isn't Just Your Designer's Job

Your product and marketing team can help drive up new user activation and retention.

Pulkit Agrawal

3 min read

Product Marketing

What Apple Stores Teach SaaS Products About User Onboarding

The key lessons from brick-and-mortar expertise on how to engage new visitors.

Pulkit Agrawal

5 min read

Product Marketing

How to Use Release Notes to Drive Feature Adoption: Best Practices and Examples

Blog posts and email announcements only do half the job—here's what else you need to make a real impact with your release notes

Pulkit Agrawal

6 min read

Feature Engagement

You Need Emails AND In-App Messages for User Onboarding

Don't just use emails to onboard your users. Here is our breakdown of how and when to the different channels.

Pulkit Agrawal

3 min read

Product Marketing

Standing Out as a Startup at Tech Conference (Lessons from TC Disrupt)

As I walked the floor at TechCrunch Disrupt I thought, what makes people stop at one startup’s booth versus...

Lexis Hanson

2 min read

Product Marketing

Users Want Conversation; How to Adapt Your Product Design

Her IS the future of interfaces and products Approach users as you would people The Notification Problem...

Pulkit Agrawal

3 min read

PLG

Why Every Product Needs Sophisticated Onboarding

Icons from Google’s design language ‘Material Design’ that aim to provide a more consistent UI across...

Pulkit Agrawal

3 min read