Feature Engagement

Product Adoption

10 Product Adoption Metrics to Track for Product-Led Growth

Product adoption metrics show how well users are embracing your product to accomplish their goals. Track your product adoption with these 10 key metrics.

Ray Slater Berry

11 min read

Feature Adoption

What is Feature Adoption: Key Metrics and Best Practices for 2023

Advanced features are super useful, but they often go undiscovered. Increase the perceived value of your product by helping users find them—and adopt them—more easily.

Ella Webber

10 min read

User Onboarding

Your Essential Guide to Building In-Product Experiences

Here are our top tips for launching successful in-product experiences that drive maximum user engagement.

8 min read

Product Adoption

8 Product Engagement Mistakes You Should Never Make

Keeping product engagement on the right track to ensure customers are delighted at every touchpoint is of the utmost importance for every product team. Learn about the most common mistakes and how to avoid them.

Ahmad Benny

12 min read

Product Adoption

How to Build a User Engagement Strategy in 6 Steps

Explore tools and tactics for an effective user engagement strategy, understand critical engagement metrics to look out for, and identify how to retain more customers. Learn from examples and insights from Pushwoosh, PromoPrep, Spacer, and Better Proposals.

Ray Slater Berry

13 min read

User Onboarding

In-app tutorials: how to guide your users to product adoption

In-app tutorials are crucial for kick-starting long-term relationships with new users. Here’s how you can keep users around from hello.

Ray Slater Berry

15 min read

Feature Engagement

What is fake door testing?

Fake door tests gather insights to validate an opinion, feature, or product idea. They show something that doesn’t exist to win (or dissuade) build buy-in

Ray Slater Berry

14 min read

UX

User Journey Mapping: A SaaS Guide to Building Customer-Centric Experiences

Let us unpack user journey mapping and walk you through collecting actionable user research data you can implement to increase retention rates for your SaaS.

Ray Slater Berry

13 min read

Feature Engagement

How to Build an Engaging Product Walkthrough (With Examples)

Our guide to successful product walkthroughs that boost retention and engagement

17 min read

Feature Engagement

The "Aha!" Moment: How To Find It And Boost Retention Rates

The "aha!" moment is the goal of any great user onboarding flow! Learn how to find yours and keep users around for longer.

Pulkit Agrawal

11 min read

Self-Serve Support

In-app notifications: A complete guide for product marketers

In-app notifications are non-intrusive, embedded messages designed to guide users within an app at the right moment, enhancing user experience by providing timely, relevant information.

Paula Becchetti

15 min read

Product Management

Feature Prioritization: Methods, Frameworks, and Best Practices

Learn why feature prioritization is the road to success in product design and why product managers should know all these prioritization frameworks by heart.

Paula Becchetti

11 min read

Feature Engagement

Why Tooltips are Terrible and How to Better Design Them

How to make this key UI design pattern work well for your users

Pulkit Agrawal

8 min read

Self-Serve Support

Self-Service Help for User Onboarding is Lower Risk & Higher Reward

If you think user onboarding means giving new users a product walkthrough, then you’ve got it wrong. Instead, employ self-service product discovery to drive better user engagement and product success.

Pulkit Agrawal

5 min read

Feature Engagement

Customer Journey Maps: The Path to User Delight

A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a user journey mapping template to build your own.

Gen Furukawa

10 min read

Product Marketing

How to Apply Google’s Latest Notification UX to Your Own Product

What this important tweak to one of the world's biggest apps means for Product teams

Pulkit Agrawal

6 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

7 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

6 min read

Product Marketing

43 Product marketing tools to promote your product and drive customer love

A product marketer's job is never done. But the right tool makes it easier. Here, we're showing you Chameleon's favorite 43 product marketing tools.

73 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

4 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

Product Marketing

How Your New Feature Announcement Can Drive Product Adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

15 min read

Feature Engagement

4 Ways to Build More Interactive Product Tours with Chameleon

Users learn and build habits by interacting, so here's how to make that happen

4 min read

Feature Engagement

Is a Lack of Gratitude Hurting Your Product Adoption?

Product adoption is driven by user motivation, and providing timely gratitude can help.

Pulkit Agrawal

3 min read

Feature Engagement

How to Sunset a Feature to Drive Engagement

To keep a product healthy, you need to trim features. When you do, off-board users to increase engagement.

Pulkit Agrawal

4 min read

Self-Serve Support

Push vs. pull help strategies for better in-app UX design

Learn how to balance push and pull help strategies to deliver effective, timely support for better user experiences.

Pulkit Agrawal

10 min read

Product Marketing

How to write release notes that drive feature adoption: Best practices, examples + free downloadable template

Blog posts and email announcements only do half the job—here's what else you need to make a real impact with your release notes

Pulkit Agrawal

15 min read

Feature Engagement

You Need Emails AND In-App Messages for User Onboarding

Don't just use emails to onboard your users. Here is our breakdown of how and when to the different channels.

Pulkit Agrawal

3 min read

Feature Engagement

Don’t Assume New Users Want to Learn How to Use Your Product

Don’t send your users away by boring them with the how! Instead focus on why to stimulate their own self-discovery.

Pulkit Agrawal

3 min read

Feature Engagement

User Onboarding: More Than First User Experience

The main reasons why you should consider user onboarding an ongoing process and not just the first user experience.

4 min read

Feature Engagement

The Best Onboarding is NOT Just an Intuitive Product

I think and talk about user onboarding every single day (even the weekends) and hate it when people dismiss it; let me tell you why.

Pulkit Agrawal

2 min read

Feature Engagement

How Learning By Doing Can Inspire Your Users

You can’t learn to ride a bike by watching a video. You learn to ride a bike by riding a bike. If you’re...

4 min read

Feature Engagement

How Good Is Your User Onboarding?

User onboarding is an essential process that teaches your users how to be...

4 min read

PLG

Why your users should be working hard

Written to help you design a better UX for your product, thereby improving user engagement and...

Pulkit Agrawal

3 min read