Another observation here is that Tour names containing the word “feature” had the second-highest completion rate, which points to how users are generally hungry to learn about what they can do with the product, throughout the continuous onboarding journey. Here’s what Carlos Gonzalez de Villaumbrosia, Founder & CEO of Product School had to say on these data points.

"In times of economic uncertainty, the best products win. When marketing budgets are being cut and the cost of acquiring new clients through outbound channels is going up, your product becomes the most cost-efficient growth channel.

Investing in delivering an excellent experience through the product has two main benefits:
1. It increases customer retention and upsells opportunities.
2. It allows leveraging existing customers to bring new ones.

Customer onboarding plays a key role in allowing new customers to get to product value as fast as possible and increase the frequency of the loop between points 1 and 2."
Carlos Gonzalez de Villaumbrosia
Founder & CEO of Product School
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