Boost user engagement and product adoption
Loved by Product Marketing Managers at these orgs
Eliminate the activation gap
Accelerate new users' "aha moments" to help them discover key features and set them up for long-term success.
- Create interactive Demos that engage and educate customers
- Launch customized Product Tours to guide users
- Display content based on role, industry, or user actions to maximize relevance and engagement

Accelerate discovery and adoption
Drive deeper engagement for new and existing features through tailored in-app patterns that align with users' goals
- Upgrade your launches with contextual in-app patterns
- Encourage exploration with non-intrusive patterns and triggers that don't cut off users' flows
- Use A/B Testing to understand what drives more impact and let the data guide your decisions

Streamline content engagement and event promotion
Inboxes are a busy place. Cut through the noise and inspire users through new use cases, help them achieve success with custom guides, and boost event registration
- Highlight practical use cases tailored to users' needs and demonstrate how they can maximize value
- Provide in-app support with guides tailored to users' engagement to drive activation and upsells
- Drive excitement and increase registration by promoting relevant events that align with user interests

“Since we started using Chameleon, we've increased our focus on both feature awareness and product enablement. It's a huge game changer for us, boosting more awareness and setting in place processes for how we communicate with our customers in-app.”![]()
How Product Marketers Use Chameleon
Boosting engagement and simplifying feature adoption

Onboarding and Activation
Ensure each new user becomes a power user with guided onboarding flows tailored to their needs
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Feature Adoption and Upsells
Promote new or underutilized features through in-app announcements to users based on activity
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Improved Engagement
Provide relevant help resources based to reduce friction and enhance product satisfaction.
Read moreHow Product Marketing Managers use Chameleon
Features that unlock effortless engagement and better in-app promotion