Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Audit your account, fix a drop-off, build a tour. Just ask Copilot.
Cards

Always-on Cards that build themselves and blend into your product

Your product shouldn’t have as many pop-ups as a website from 2002. Chameleon Cards embed into your UI, stay until they’re needed, and adapt themselves to each user.
Always-on Cards that build themselves and blend into your product
Since 2023
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Since 2022
Since 2024
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Since 2022
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Since 2022
Since 2024
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Since 2021
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Since 2020
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Since 2023
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Since 2022
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Since 2025
Since 2025
4.4 stars from 359 reviews
Teams that ditched pop-ups for embedded guidance
G2 Leader badge for Spring 2026. G2 badge for Highest User Adoption, Enterprise, Summer 2025

Cards specific to each user, embedded where they belong

A Compass card showing detected friction — many users open Reports but rarely engage with the dashboard builder — overlaid on a dashboard builder screen with empty widget placeholders.

Guide every user without interrupting

One canvas, up to four Cards
One canvas, up to four Cards

From a single full-width announcement to four quarter-width tiles, the layout flexes to whatever you're building.

Built to blend in
Built to blend in

Cards inherit your Themes and accept optional custom CSS, so they look like a permanent part of your product, not a popup sitting on top of it.

A launchpad, not a dead-end
A launchpad, not a dead-end

Let users launch a Tour, fire a Microsurvey, or open a prototype from your Card CTA buttons or by clicking the Card itself.

Embed without code
Embed without code

Point and click to pin a Card exactly where it belongs. Get granular if needed with deeper URL and Element rules.

Real Cards built with Chameleon

Embed guidance that adapts to every user who sees it
Build a Card in our sandbox or book a personalized call with our product experts.
"Cards are a nice tool for engaging users in-app. I'm seeing more engagement overall with people clicking buttons and taking actions on Embeddables."
Sara Lohr
Sara Lohr
Senior Product Designer
"It's nice to be able to embed things contextually in different parts of the product. We've been seeing a lot of good results and good feedback from that."
Rachel Sheldon
Rachel Sheldon
Product Marketing Manager
"Chameleon is very flexible, dynamic to our application, and it looks native."
Jack Trepp
Jack Trepp
Director of Data Activation
"We wanted our in-app experiences to look like they were part of our app. So Chameleon's CSS customizations were really crucial."
Elyssa Stewart
Elyssa Stewart
Director of Product Management

Frequently Asked Questions

With Copilot, a Card set can go from idea to live in under 20 minutes. Copilot writes the copy, designs with your Themes, and picks the right audience from a single goal. You review, refine, and ship.
Chameleon's AI is deeply integrated, not bolted on. Our four agents help you find and fix product friction:

- Compass tracks user behavior and surfaces friction without instrumentation
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically

You'll also find AI copy enhancements, natural-language audience creation, A/B variant creation, Microsurvey summaries, Copilot diagnostics on every live experience, and more.
Lots! Find all our integrations here.

Tools like HubSpot, Salesforce, Mixpanel, Heap, Amplitude, and Segment sync customer data and audiences into Chameleon, and push Chameleon engagement data back out (specifics vary by tool).

Tools like Figma, Calendly, Intercom, G2, and Typeform launch in-app, so users can book meetings, give feedback, or start a chat without leaving your product.

For anything else: Zapier, webhooks, a REST API, and an MCP server.
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating Cards to targeting user segments, without writing a single line of code.
You can target new users based on user attributes (e.g., role, plan), behaviors (e.g., first login), or even specific segments from tools like Amplitude, Heap, or Mixpanel. You can build audiences manually or with AI, and you can mix and match your segments to define the perfect audience every time you go live.
Cards are designed to live inside your UI without interrupting it. Plus, Display Rules keep them context-relevant, recurrence settings control whether and how often they return after dismissal, and end dates ensure nothing lingers longer than it should.
Most customers don't. Copilot accelerates rebuilds (paste your existing content, get a Chameleon-native version built immediately) and teams typically find rebuilding faster and better than porting one-to-one. But on our Growth and Enterprise plans, you can rebuild your favorites with support from your dedicated CSM.
Not at all. Chameleon offers a wide range of in-app guidance, including product tours, banners, NPS + surveys, checklists + resource centers, interactive demos, and CMD+K search. They share targeting, governance, and analytics, so you can improve your product in one platform, not five tools. Find all Chameleon in-app patterns here.

Keep exploring

Cards

Template gallery

Get started now with Card templates

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Cards

Native integrations

Connect Cards to the rest of your stack

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Cards

All patterns

See what else Chameleon can build for you

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