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Empower your team to drive product success
A suite of products for user onboarding, feature launches and continuous feedback
Microsurveys
Tooltips
Tours
Launchers
Estimate your cost based on your product's monthly users
Startup plan price adjusted and charged automatically each month; overages in Growth and Enterprise plans billed via invoice
Startup
For small companies to get started and save
- Monthly, usage based
- Unlimited Tours & Tooltips
- 5 Microsurveys
- 1 Launcher
- Custom CSS
Growth
For growing businesses to drive returns quickly
- EVERYTHING IN STARTUP, plus:
- Unlimited Microsurveys & Launchers
- A/B testing
- Rate Limiting
- Paid annually with bulk pricing
Enterprise
For larger orgs with advanced requirements
- EVERYTHING IN GROWTH, plus:
- Multi-Product Account
- User Permissions
- Localization
- SSO & Enhanced Security
Compare Plans
You get a lot more with Chameleon.
See the detailed plan differences below.
| Plan Features |
Startup
|
Growth
|
Enterprise
|
|---|---|---|---|
|
Account
|
|||
|
Seats
Maximum users in your account
|
6
|
15
|
Unlimited
|
|
Usage Terms
T&Cs, contracts and SLAs
|
Standard online
|
Standard MSA
|
Redlined MSA
|
|
Security/Privacy Terms
Executed documents, and custom security needs
|
DPA only
|
DPA + SOC 2
|
Customized
|
|
Billing cycle
Monthly payments via credit card; annual via ACH
|
Monthly
|
Annual
|
Annual
|
|
User Permissions
Restrict who can publish Experiences live
|
Add-On
|
||
|
SAML 2.0 SSO
Access mgmt via Okta, Azure, MS AD etc. (add-on) or Google (all plans)
|
Google only
|
Google only
|
Add-On
|
|
First-party implementation
Run Chameleon from your own domain to avoid 3rd-party restrictions / security exceptions
|
|||
|
Patterns and Design
|
|||
|
Flows / Walkthroughs / Guides / Tutorials
|
|||
|
Help, Info, Hotspot, Beacon, Labels and more styles
|
|||
|
NPS, CSAT, CES, Opt-in and custom feedback types
|
5
|
Unlimited
|
Unlimited
|
|
Checklists, Help Widgets, Notifications Center etc.
|
1
|
Unlimited
|
Unlimited
|
|
Custom CSS
Use for granular styling control over any/all Experiences
|
|||
|
Targeting & Reporting
|
|||
|
Audience Segments
Target users based on a variety of data sources
|
|||
|
Dynamic Personalization
Change content and styles based on user or account
|
|||
|
Sharing Links
Generate unique shortlinks for Tours to share manually
|
|||
|
Event Triggering
Show Experiences based on real-time event data
|
|||
|
Scheduling
Pre-set when Experiences activate or deactivate
|
|||
|
Experience Reporting
Dashboard to view performance of all your Experiences
|
|||
|
Show Tours to a randomized sample of users, with full tracking
|
|||
|
Conversion tracking (Goals)
Measure conversion based on in-product events
|
Unlimited
|
Unlimited
|
|
|
Granular Rate Limits / Frequency Caps
Set a max frequency for specific audiences and groups of Experiences
|
2
|
Unlimited
|
|
|
Environments
Group (sub)domains into "Environments" for easier targeting
|
2
|
4
|
Unlimited
|
|
Get email/Slack alerts when Experiences don't succeed in a set period
|
|||
|
Localization
Create alternative versions based on language
|
|||
|
Integrations
|
|||
|
Segment
Install via and use Segment as a Data Source and Destination
|
|||
|
Send data to and get data from Mixpanel, Amplitude, Heap
|
|||
|
Send data to Intercom, and open Messenger from a Tour or Launcher
|
|||
|
Microsurveys responses and Alerts sent to your Slack
|
|||
|
Webhooks
Get and send data from and to other tools and systems
|
Single Trigger
|
All Triggers
|
All Triggers
|
|
Open APIs
Access to our APIs to upload or download any data
|
|||
|
Enterprise CRMs
Hubspot and Salesforce integrations
|
Add-on
|
||
|
Support & Services
|
|||
|
Help Center
Our extensive knowledge base for self-serve learning
|
|||
|
Support
Get help for troubleshooting or issues
|
Email
|
Email & Zoom
|
Email & Zoom
|
|
Go-Live Plan
Technical implementation coaching to go-live quickly
|
|||
|
Success Packages (add-ons)
Expert sessions and custom training to increase value over time
|
Bronze / Silver
|
Silver / Gold
|
|
|
Request a Review
Asynchronous design feedback for any Experience
|
1 / month
|
Unlimited
|
Not sure if Chameleon is the right fit? We can help you decide
Product-led companies that chose Chameleon
Hidden power under the hood
Functionality to support your unique product
Chameleon is built to operate smoothly inside a wide variety of application environments
Dynamic URLs
Match URLs with partial text, dynamic variables or regular expressions (regex) and enable for multiple subdomains.
Select the right element
Made easy using our point-and-click tool, with adjustment via individual selectors and CSS path.
Shadow DOM; no problem
Chameleon supports nested elements, including within a shadow DOM structure.
Single Page Apps
Show and hide interactions based on page elements and how users act, without page loads or extra code.
Use any framework
We operate regardless of framework, and have customers using Angular, React, Node, Ember and others.
For all browsers
All modern browsers supported for building and viewing Chameleon experiences.
Real-time display
Show experiences instantly based on user data (events or attributes), without requiring page reloads or extra code.
Leverage webhooks
Use incoming webhooks from your backend or other services to trigger experiences or update content.
Nested properties
Use grouped, nested and meta properties to target users based on their company or organization.
Liquid markup
Use dynamic content using variables (based on user data) to display ultra-personalized content at scale.
Anonymous visitors
Use Chameleon before a user signs-up by assigning them a random user ID.
Accessibility compatible
Support for keyboard shortcuts for users to exit or engage within displayed steps on screen.
Mobile friendly
We are responsive and support mobile web, but can also turn off tours to mobile devices by default.
Seamless iframes
Use element targeting and all other functionality within iframes after installation.
SSL security
We maintain robust security standards and use best in class services. Read more here.
"Companies should invest almost as much in onboarding as in the main product. Sometimes more."
Pricing FAQs
Answers to common questions
How are Monthly Users (MTUs) calculated?
MTUs refers to monthly tracked users, which we calculate as the number of individuals (represented by their unique user ID) who are tracked to Chameleon in the prior month.
A individual can be tracked to Chameleon either by loading a page where the Chameleon snippet is installed or by sending server-side data about that user to Chameleon via our APIs.
We use this as part of our pricing because our costs are proportional to the number of users we need to track and maintain data for, and the number of API calls we need to make.
Is there a free trial?
You can try Chameleon for free by signing-up and using our Chrome extension to build and preview tours on your site. There is no time limit for this, and whenever you’re ready to activate your guidance, you can proceed with purchasing a plan or contacting us for a quote.
How does this compare to building in-house?
Building in-house will allow you to make a fully custom and integrated experience. However it might be difficult to continually iterate and improve this, or create variants for different user groups.
Teams often underestimate how expensive it is to rely on engineering resources, but you can estimate this using this build vs. buy calculator.
The benefits of using Chameleon include how quickly you can begin to help users, automatically collecting data to optimize your guidance, and a solution that gets better with time!
Can I cancel at any time?
We would be sad to see you go, and if there is nothing we can do to persuade you to stay then you’re welcome to cancel at any time, and you won’t be billed for the subsequent period. If you’re unhappy at any stage please let us know and we will try to solve any issues you’re having.
Do I need a developer to get started?
You can try Chameleon without a credit card or developer within your sandbox environment. This is available in your dashboard and does not need any code installation.
To build Experiences within your actual product or application, you will need to install the Chameleon code snippet. If you use Segment or Google Tag Manager you may not need a developer, but if not, you will need someone who is able to add the code snippet manually. Learn more here.
This process is short (minutes or hours) and afterwards you will not need to rely on any future developer time.