Empower your team to drive product adoption

A suite of products for user onboarding, feature launches and continuous feedback

Estimate your cost based on your product's monthly users

Startup plan price adjusted and charged automatically each month; overages in Growth and Enterprise plans billed via invoice

Uniquely identified profiles sent to Chameleon in prior 30 days.


Enable CMD+K search inside your product for free
  • CMD+K or other shortcut
  • Native fonts and styling
  • Help Center integrations
  • AI-answers to user questions
  • Beautiful search interface


Build custom, targeted in-app experiences
  • HelpBar with Targeting
  • Unlimited Tours & Tooltips
  • 5 Microsurveys
  • 1 Launcher
  • Custom CSS


Features for scaling and expert coaching
  • Startup plus:
  • All Experiences Unlimited
  • A/B Testing
  • Rate Limiting
  • Unlimited Goals tracking
  • Dedicated Customer Success


Manage multiple products, teams, languages
  • Growth plus:
  • Multi-Product Account
  • Unlimited Seats
  • Advanced Roles
  • Localization
  • Contract Redlining

Not sure if Chameleon is the right fit? We can help you decide

Product-led companies that chose Chameleon

Hidden power under the hood

Functionality to support your unique product

Chameleon is built to operate smoothly inside a wide variety of application environments

Dynamic URLs

Match URLs with partial text, dynamic variables or regular expressions (regex) and enable for multiple subdomains.

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Select the right element

Made easy using our point-and-click tool, with adjustment via individual selectors and CSS path.

Shadow DOM; no problem

Chameleon supports nested elements, including within a shadow DOM structure.

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Single Page Apps

Show and hide interactions based on page elements and how users act, without page loads or extra code.

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Use any framework

We operate regardless of framework, and have customers using Angular, React, Node, Ember and others.

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For all browsers

All modern browsers supported for building and viewing Chameleon experiences.

Real-time display

Show experiences instantly based on user data (events or attributes), without requiring page reloads or extra code.

Leverage webhooks

Use incoming webhooks from your backend or other services to trigger experiences or update content.

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Nested properties

Use grouped, nested and meta properties to target users based on their company or organization.

Svg Vector Icons : http://www.onlinewebfonts.com/icon
Liquid markup

Use dynamic content using variables (based on user data) to display ultra-personalized content at scale.

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Anonymous visitors

Use Chameleon before a user signs-up by assigning them a random user ID.

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Accessibility compatible

Support for keyboard shortcuts for users to exit or engage within displayed steps on screen.

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Mobile friendly

We are responsive and support mobile web, but can also turn off tours to mobile devices by default.

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Seamless iframes

Use element targeting and all other functionality within iframes after installation.

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SSL security

We maintain robust security standards and use best in class services. Read more here.

"Companies should invest almost as much in onboarding as in the main product. Sometimes more."
Josh Elman, Partner

Pricing FAQs

Answers to common questions

How are Monthly Users (MTUs) calculated?

MTUs refers to monthly tracked users, which we calculate as the number of individuals (represented by their unique user ID) who are tracked to Chameleon in the prior month.

A individual can be tracked to Chameleon either by loading a page where the Chameleon snippet is installed or by sending server-side data about that user to Chameleon via our APIs.

We use this as part of our pricing because our costs are proportional to the number of users we need to track and maintain data for, and the number of API calls we need to make.

Is there a free trial?

You can try Chameleon for free by signing-up and using our Chrome extension to build and preview tours on your site. There is no time limit for this, and whenever you’re ready to activate your guidance, you can proceed with purchasing a plan or contacting us for a quote.

How does this compare to building in-house?

Building in-house will allow you to make a fully custom and integrated experience. However it might be difficult to continually iterate and improve this, or create variants for different user groups.

Teams often underestimate how expensive it is to rely on engineering resources, but you can estimate this using this build vs. buy calculator.

The benefits of using Chameleon include how quickly you can begin to help users, automatically collecting data to optimize your guidance, and a solution that gets better with time!

Can I cancel at any time?

We would be sad to see you go, and if there is nothing we can do to persuade you to stay then you’re welcome to cancel at any time, and you won’t be billed for the subsequent period. If you’re unhappy at any stage please let us know and we will try to solve any issues you’re having.

Do I need a developer to get started?

You can try Chameleon without a credit card or developer within your sandbox environment. This is available in your dashboard and does not need any code installation.

To build Experiences within your actual product or application, you will need to install the Chameleon code snippet. If you use Segment or Google Tag Manager you may not need a developer, but if not, you will need someone who is able to add the code snippet manually. Learn more here.

This process is short (minutes or hours) and afterwards you will not need to rely on any future developer time.

Don't waste engineering resources

Use Chameleon to control and improve your user experience