Growth

Interactive Demos

What Are Product Demos? Your Guide to Success with 10 Real-Life Examples

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Harrison Johnson

13 min read

Interactive Demos

Top 9 Demo Automation Tools: How to choose the best fit for your SaaS

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Harrison Johnson

12 min read

Growth

Interactive Demos 101: The Whats, Whys, and Hows

Interactive demos are the secret weapon every product-led team should be exploiting. Let your users dive right in, experience your product’s magic, and hit those “aha” moments that drive conversions. Curious if your demo game is up to par? Let's find out.

Pulkit Agrawal

11 min read

Product-led growth

Product-led Sales: How You Can Merge Product-Led and Sales Led Strategies

Product-led or sales-led? That’s the question in SaaS sales right now, and we’ve got all the answers to help you decide in this article.

Ray Slater Berry

11 min read

Growth

6 In-Product Experiment Types for Continuous Discovery (& How to Run Them Effectively)

In-product experiments are key for insight-driven product development. Find out what they are, why they matter, and which experiment types you can use.

Ray Slater Berry

12 min read

PLG

Product-Led Growth Flywheel 101: 5 Steps to Launching a PLG Framework

Product flywheel or sales funnel? Discover which model is the best fit for you and how you can launch your own PLG flywheel framework.

Ray Slater Berry

10 min read

PLG

5 Ways to Deliver Instant Customer Experience and Boost PLG

Instant customer experience can be a game-changer for PLG companies. Here are five best practices to offer self-serve support and help users succeed quickly.

Ray Slater Berry

11 min read

PLG

11 Product-Led Growth Metrics to Measure Your PLG Strategy

Product-led growth metrics can accurately measure your progress, reveal areas of improvement, and maximize your SaaS growth. Find the 11 essential PLG metrics right here, along with expert advice from ProductLed, Hightouch, and Heap.

Ray Slater Berry

16 min read

PLG

How to Drive More Product-Led Revenue with PQLs

Product-qualified leads and product-qualified accounts can make or break your revenue targets. Here, we’ll walk you through five actionable steps you can take to implement them the right way.

Breezy Beaumont

6 min read

Product Management

Product Vision 101: What It Is & How to Draft a Solid Vision Statement

At its core, product vision defines your product’s purpose. Here’s a complete guide on drafting a powerful product vision statement.

Ray Slater Berry

14 min read

Product Marketing

Product Messaging: 5 Steps To Crushing It

Solid product messaging is what makes you stand out in the market or turn leads into customers. Learn how to get it right with this guide.

Ray Slater Berry

11 min read

User Feedback

What is UX Research and Why User Insights are Important

UX research helps organizations make more informed decisions and better products. Learn more about the fundamentals of user research and the role of a UX researcher.

Rachell Lee

6 min read

Webinars

Using Lifecycle Segments to Convert and Retain Users

Are you getting user segmentation right? Here is what Chameleon and Userlist founders had to say about the value, benefits, and best practices of user segmentation.

Camila Cury

10 min read

Product Adoption

Are Your Users Engaged Enough? 9 Tactics to Increase Your Customer Engagement Score

Use the customer engagement score to uncover insights into user engagement and develop solutions to increase it. We’ll guide you through it, step by step.

Ella Webber

12 min read

Product Marketing

Your SaaS Marketing Playbook: Strategies, Metrics, and Checklists

Here’s a SaaS marketing playbook worth saving. Includes expert tips, key metrics, marketing strategies, pre-launch and post-launch checklists, and go-to-market best practices.

Ray Slater Berry

17 min read

Growth

Customer Health Score: Proactively Fight Churn and Retain Your Users

Start measuring customer health scores to take a proactive approach to retaining users. Beat customer churn before it happens and empower your team to prioritize customer-centric efforts.

Ray Slater Berry

11 min read

Growth

Why You Need a Product Growth Manager On Your Team and What to Look For

The role of a product growth manager is essential for product-led growth businesses. Let’s take a closer look at the who, what, and why of successful product growth management.

Ray Slater Berry

9 min read

Growth

AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product?

We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way.

Ray Slater Berry

11 min read

Analytics

Product Analytics 101: How to Start Analyzing User Data to Drive Growth

To measure KPIs and discover SaaS growth and optimization insights, you need product analytics. Here’s a quick guide to help you get started.

Claudiu Murariu

13 min read

Product Management

Build vs. Buy: How to Decide Which Software Solution is Better

It's a tough decision to make. Here's a simple framework to help you consider key factors on your "build vs. buy" journey and make the right choice with confidence.

Nadja Bozovic

14 min read

Product Adoption

Customer Retention Management: The Key to Loyal Customers

It’s in your best interest to spend some time and resources on optimizing your customer retention management system. Luckily, you’re in the right place.

Ella Webber

14 min read

Product Adoption

Product adoption curve: Understanding the 5 stages of your tech adoption cycle

Learn how to improve product adoption at each stage of the product adoption curve: innovators, early adopters, early majority, late majority, and laggards.

Ray Slater Berry

11 min read

Product Management

5 Collaboration Strategies to Elevate the Performance of Your Product Team

A whole team needs to be able to communicate effectively and operate as a unit towards a common goal. Here are the five essential collaboration strategies that will help you manage the relationships and achieve greater results.

Chris Starkhagen

10 min read

Growth

User Activation: Your Guide to Mapping, Measuring, and Improving Activation Flow

User activation is one of the most important elements of product growth. We walk you through what it is, how to measure it, and how to improve it, featuring insights from Growth University and Userlist.

Nadja Bozovic

13 min read

Growth

Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

As you grow, your Sales team will be flooded by leads. Segmenting them the right way can help you build the structure to sustain momentum.

Rahul Reddy

6 min read

Growth

Community-Led Growth: The Future of Product Success?

Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon

Nadja Bozovic

17 min read

Product Marketing

Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions in product are often overlooked. This article will reprioritize how you assess those tiny steps towards big, ROI-centric goals.

Ray Slater Berry

13 min read

Growth

4 Content Strategies to Increase Product Engagement and Retention

Content marketing isn't there to just bring in new users – the most successful SaaS companies use it to engage and retain their long-time customers too. Brian Dean walks you through four strategies you can steal.

Brian Dean

7 min read

Product Management

Why Spotify Squads Are a Popular Failure for Product Teams

Explore the Spotify Squad framework, how Spotify incorporated it, the product development methods it helped with, and why today the $50 billion company has abandoned this organizational model. Plus, what you can learn from its failure.

Ray Slater Berry

15 min read

Growth

13 Essential SaaS Metrics for Data-Fueled Business Success

Saas metrics are KPIs for measuring your product's health and performance. Here are 13 key Saas metrics to track for product success.

Paula Becchetti

24 min read

Growth

Cohort Analysis 101: How to Reduce Churn And Increase Retention

Your guide to cohort analysis. Discover how they can help you make the right business decisions and drive forward product success.

Paula Becchetti

13 min read

Growth

Making Freemium Models Work

Your in-depth guide to making freemium work and boosting your freemium conversion rate. Featuring expert insights, videos, and tips from HubSpot, ProfitWell, Mixpanel, and Typeform.

Kirsty Finlayson

18 min read

Continuous Feedback

How to Measure Customer Retention Rate: 4 Key Metrics and Best Practices

Customer retention strategies are tricky waters to navigate. Learn the best metrics to learn, track, and boost your business.

Ray Slater Berry

13 min read

Growth

​​Product Qualified Leads As a Unifying Metric

PQLs are a key metric that can unify your entire go-to-market operation. Discover how to identify these leads and measure success.

Derek Skaletsky

8 min read