Use Cases

Notify for Downtime

Alert users about issues that might affect performance or usage

  • Focus on impact
    Address the specific impact on and future benefits for the user, to help offset any inconvenience caused.
  • Suggest Twitter follows
    If you have a Twitter account then encourage users to follow updates there and create engagement outside your product.
  • Based on usage cadence
    Give advance warning based on how active users are; e.g. publish tour > 1 month in advance for monthly actives.

Boost product adoption and
reduce churn

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