Analytics

Analytics

Heap vs Google Analytics: Which one is right for you?

Deciding between the two? Understand the difference between product and marketing analytics tools and find out where your team needs to go for the right user data.

Camila Cury

6 min read

Growth

6 In-Product Experiment Types for Continuous Discovery (& How to Run Them Effectively)

In-product experiments are key for insight-driven product development. Find out what they are, why they matter, and which experiment types you can use.

Ray Slater Berry

12 min read

Analytics

User Analytics 101: How to Use Behavioral Data to Optimize Your Product

Get to know your users' actions inside and out. In this guide, we’ve rounded up the best user analytics metrics and tools to effectively monitor user behavior.

Ray Slater Berry

9 min read

Analytics

How to Use Product Usage Data to Increase Engagement and Retention

There’s no magic formula for improving your product and meeting user needs, but product usage data comes close. Learn how to get the most out of it.

Ray Slater Berry

10 min read

PLG

A 3-Step Guide to Measuring the Success of In-Product Experiences

In-app experiences are powerful product marketing tools that can highly impact how users perceive your product, but are you using the correct strategies or tracking the right metrics? Use this guide to find out!

Camila Cury

11 min read

Product Adoption

10 Best Product Adoption Metrics & How to Measure Them

Product adoption metrics show how well users are embracing your product to accomplish their goals. Track your product adoption with these 10 key metrics.

Ray Slater Berry

10 min read

Analytics

Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is more than just a new tool to adopt or a new pilot for one team in your org to try out, it’s about changing how you think about working with your data. Here's your guide to the what, the why, and the how of OA.

Nicole Mitich

10 min read

Product Management

10 KPIs Every Product Manager Should Have on Their Radar

Product management KPIs are your way of understanding if your current efforts are working. Here are 10 key performance indicators you need in your product reports.

Ray Slater Berry

12 min read

Analytics

How to Use Click Tracking to Run Effective Experiments In Your Product

With expert insights from Mixpanel, Segment, Heap, and Freshpaint, we bring you a complete guide on click tracking and how to use it to run in-product experiments for the maximum impact on your activation, engagement, and adoption rates.

Nadja Bozovic

20 min read

Webinars

Using Lifecycle Segments to Convert and Retain Users

Are you getting user segmentation right? Here is what Chameleon and Userlist founders had to say about the value, benefits, and best practices of user segmentation.

Camila Cury

10 min read

Product Marketing

How to Use Customer Data Insights to Improve Your Lifecycle Marketing

Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing.

Ray Mina

11 min read

Announcements

Introducing the updated Chameleon + Heap integration

What's changed and how will it benefit you?

Rachel Reid

3 min read

Analytics

Product Analytics 101: How to Get Started When You're Not a Data Scientist

To measure KPIs and discover SaaS growth and optimization insights, you need product analytics. Here’s a quick guide to help you get started.

Claudiu Murariu

12 min read

Growth

The Essential SaaS Metrics for Data-Fueled Business Success

Grow your business by keeping a close eye on these nine key SaaS metrics, with tips on how to improve them.

Paula Becchetti

10 min read

Growth Marketing

5 Key Customer Retention Metrics that Influence SaaS Growth

Your cheat sheet to some of the most important metrics to boost growth—discover how to keep your customers around for the long haul.

Isaac Ejeh

8 min read