Product-led growth

Product-led growth

Your Ultimate Product-led Growth Stack Updated for 2025

With AI hot on everyone’s heels and a quakey 2025 economy, is it time to update your product-led growth tech stack? Yep! Here’s what you need to know.

Ella Webber

10 min read

PLG

Product-led growth: definition, examples & framework for high acquisition & retention

Product-led growth (PLG) sees users experience product value through free trials or freemium plans — having your product sell itself.

Kirsty Finlayson

32 min read

Product-led growth

Product-led Sales: How You Can Merge Product-Led and Sales Led Strategies

Product-led or sales-led? That’s the question in SaaS sales right now, and we’ve got all the answers to help you decide in this article.

Ray Slater Berry

11 min read

Product-led growth

8 Product Led Growth (PLG) Principles to Accelerate Adoption

Unsure where to start in your product-led growth planning? Start right here! We’re covering everything for building a smooth PLG strategy.

Ray Slater Berry

16 min read

Product-led growth

Product-Led Customer Success: How Customer Service & PLG Work Together

Product-led customer success is a scalable and efficient way to meet user wants and needs—read on to find out why you need a CS team in your organization.

Ray Slater Berry

12 min read

Product Management

A Product Manager’s Guide to Choosing a Product-Led Go-To-Market Model

PLG isn't just a buzzword, working this framework into how you bring your products to market can dramatically decrease the time and resources it takes to pull off a successful launch. Sound appealing? Read on.

Ray Slater Berry

14 min read

User Onboarding

Mobile vs. Web App Onboarding: Differences, Best Practices, and Examples

The onboarding process can make or break your product adoption efforts. See the difference between mobile vs. web app user onboarding and optimize your flows for user success.

Ray Slater Berry

14 min read

User Onboarding

6 Best Angular Product Tour Libraries For User Onboarding

If you want to build onboarding tours for Angular applications, here are six open-source libraries you should check out. And if you want to try a no-code solution to save time and resources, we’ve got you covered, too.

Jinwoo Park

7 min read

Buyer's Guide

Product Adoption Platforms: What You Need to Know About the Buying Process

Avoid unwanted bumps when buying a new product adoption platform with this detailed guide on the best practices for buying tooling; from making your initial demo request to concluding a successful trial.

Camila Cury

15 min read

Analytics

How to Use Click Tracking to Run Effective Experiments In Your Product

With expert insights from Mixpanel, Segment, Heap, and Freshpaint, we bring you a complete guide on click tracking and how to use it to run in-product experiments for the maximum impact on your activation, engagement, and adoption rates.

Nadja Bozovic

20 min read

Buyer's Guide

Product Adoption Platforms: Planning Your ROI when Building or Buying

When it comes to product adoption platforms, should you build or buy? What sort of business goals can you achieve with them? How do you go about calculating your ROI? We answer all of it.

Jinwoo Park

14 min read

User Onboarding

Onboarding Gamification: How to Level Up User Experience and Engagement

Create in-app champions. It’s time to level up your UX with gamification strategies that will engage your users from GO!

Ray Slater Berry

10 min read

User Feedback

Prototype Testing: 6 Steps to Successfully Design, Test, and Implement Your Ideas

Validate your ideas from the get-go and ensure you’re creating products and features that your customers can use.

Ella Webber

12 min read

Growth

AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product?

We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way.

Ray Slater Berry

11 min read

Growth

Community-Led Growth: The Future of Product Success?

Featuring advice, observations, and insights of product and community experts from Roadmunk, Crossbeam, Typeform, Banzai, Elpha, and Chameleon

Nadja Bozovic

17 min read

Product-led growth

Product-Led Go-To-Market Strategy: Your Resources Cheatsheet

In this article, you will get all the templates, worksheets, tools, videos, and examples you need to do a great job with your PLG go-to-market strategy.

Nicolas Mérouze

10 min read

Self-Serve Support

In-app notifications: A complete guide for product marketers

In-app notifications are non-intrusive, embedded messages designed to guide users within an app at the right moment, enhancing user experience by providing timely, relevant information.

Paula Becchetti

15 min read

User Onboarding

What is User Adoption? 9 Best Strategies and 5 Metrics for 2024

We explore user adoption strategies for SaaS businesses, the importance of user onboarding, and how you can measure your success.

Ray Slater Berry

15 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

10 min read

Feature Adoption

33 Best User Onboarding Software Tools to Drive Delight in 2024

The best-in-class user onboarding tools to aid retention, boost feature adoption, and help users get the most from your product at hello.

Ray Slater Berry

39 min read

Continuous Feedback

Are You Really Customer-Centric? How to Always Put Your Users First

Customer-centricity is more than just listening to customers. We'll take you through the whys and hows behind this strategy—featuring expert opinions from Mixpanel and Unstack.

Kirsty Finlayson

16 min read

PLG

What are Product Operations (Product Ops)? A Pivotal Role For Product-Led Companies

Product Ops are in demand. Here, we look at the responsibilities that come with this role and discuss whether your team needs to hop on the Ops train.

Paula Becchetti

9 min read

Product-led growth

What is Product Leadership? Your Go-To Guide for Inspiration

Everything you need to create or become a great product leader—with responsibilities, skills, and inspiring industry leaders.

Ray Slater Berry

11 min read

Growth

Making Freemium Models Work

Your in-depth guide to making freemium work and boosting your freemium conversion rate. Featuring expert insights, videos, and tips from HubSpot, ProfitWell, Mixpanel, and Typeform.

Kirsty Finlayson

18 min read

Growth

​​Product Qualified Leads As a Unifying Metric

PQLs are a key metric that can unify your entire go-to-market operation. Discover how to identify these leads and measure success.

Derek Skaletsky

8 min read

Product Management

14 Must-Have Product Manager Skills: From Essentials to Next-Level

We examine the product manager skills you'll need for success. Let's dive into the basics, the essentials, and the next-level skills that productive product managers possess 🚀

Paula Becchetti

15 min read