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Native A/B Testing for Tours
Iterate until perfect
Reveal where your Tours drive activation,
and test variations to continually improve
trial conversion, upsells, and adoption
Drive your success with data
A/B testing provides results fast
Set up Tour tests in Chameleon, and use the insights
to increase revenue through better onboarding and feature activation
Control group testing
Send a Tour to just one portion of a segment to see how it affects engagement
Multivariate testing
Test variations of a Tour and discover which delivers better results
Data analysis
View test outcomes in Chameleon, or integrate with your analytics tool.
use case: driving upsells
The Motley Fool increased key feature activation by 20%
By A/B testing Tour placement, Step design and microcopy in their onboarding flow
Find out how
"We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members."
Nate Wallingsford, Head of US Marketing Operations & Optimization
Integrate A/B test data with your stack
Analyze Tour tests in the context of broader flows and experiments
The only native A/B tests for Tours
Testing is just the start
Chameleon's suite of in-product Experiences help you create meaningful user engagement
See how it works
