A/B Testing

Remove the guesswork and understand what drives product adoption

A/B test your in-app Experiences natively with Chameleon. No workarounds or additional tooling, simply create your variants and let the data guide your decisions.
Experiment freely, iterate with confidence

Trusted by leading SaaS companies to drive growth

feature guide

How to use A/B Testing in Chameleon

Determine efficacy between different Tour Variants and eliminate the guesswork in your adoption efforts

A/B testing that's as simple as ABC

Generate variants of your Tour in an instant. With one click, you can create a variant or control test. Then dive into the Builder and fine-tune each variant to perfection—so you can validate your assumptions fast.

“We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.”
Nate Wallingsford, Head of US Marketing Operations & Optimization
“We need answers fast and to be able to have validation and feel that certainty about the decisions that we're making.”
Natalie Mastracci, Head of Product
“We increased the conversion rate by 8% which is huge as that’s the very first step users take with Shortcut – all thanks to the data we were able to leverage with Chameleon”
Dana Calderone, Sr. Growth PM

Test and iterate at lightning speed

Create variations of in-app flows until you find what users engage with the most - you won't know until you test it all
  • 🪣 Rinse and repeat until perfect

    Test which Tours convert, engage, or are completed by users
  • 🚀 Turn results into action

    Experiment to find and eliminate points of user drop-off
  • 🔬 Create your own experimentation lab

    Manage test groups, variables, and configurations in a single place
🪣 Rinse and repeat until perfect 🚀 Turn results into action 🔬 Create your own experimentation lab

Build an experimentation machine

Test and iterate until you find the right in-app message that drives user success

Set up control group tests

Send experiences to one part of a segment and watch the impact on engagement

Test and perfect variations

Nail the ideal copy, design, and timing of in-app messages to sweet-talk your users

Set up tests at user drop-off points

Test out different interactions where users usually lose interest and win them back

Find out what makes users stay

Leverage test results to create the perfect UX and UI flows that users won’t ignore

Integrate test results

Use Mixpanel, Amplitude, or Heap to take experiments and results to the next level

Leverage your data and iterate

Act on hard data, not just assumptions! Test results will help you continuously improve your user experience

Test where upsells would work

Find opportunities to offer upgrades and inspire cross-sell to drive higher conversion rates

We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.
Nate Wallingsford
Head of US Marketing Operations & Optimization
The Motley Fool

What else can Chameleon do?

A/B Testing

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Get notified when users aren't engaged

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Engage the right users at the right time

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