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Native A/B Testing for Tours

Iterate until perfect

Reveal where your Tours drive activation,
and test variations to continually improve
trial conversion, upsells, and adoption

Drive your success with data

A/B testing provides results fast

Set up Tour tests in Chameleon, and use the insights
to increase revenue through better onboarding and feature activation

signal-flags Created with Sketch.
Control group testing

Send a Tour to just one portion of a segment to see how it affects engagement

Multivariate testing

Test variations of a Tour and discover which delivers better results

Data analysis

View test outcomes in Chameleon, or integrate with your analytics tool.

Start Experimenting

use case: driving upsells

The Motley Fool increased key feature activation by 20%

By A/B testing Tour placement, Step design and microcopy in their onboarding flow

Find out how
"We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members."
Nate Wallingsford, Head of US Marketing Operations & Optimization

Integrate A/B test data with your stack

Analyze Tour tests in the context of broader flows and experiments

Amplitude
Use Amplitude to more deeply target and analyze the A/B tests you run in Chameleon.
Heap
Target Tours to segments you've created in Heap, and monitor Chameleon data alongside tracked events.
Mixpanel
Create funnels that include data from Chameleon A/B tests to monitor their effectiveness.

The only native A/B tests for Tours

Testing is just the start

Chameleon's suite of in-product Experiences help you create meaningful user engagement

See how it works

Still not sure?

Get a consultation to see how Chameleon could work for you