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A/B Testing
Experiment freely, iterate with confidence
Test and iterate at lightning speed
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🪣 Rinse and repeat until perfect
Test which Tours convert, engage, or are completed by users -
🚀 Turn results into action
Experiment to find and eliminate points of user drop-off -
🔬 Create your own experimentation lab
Manage test groups, variables, and configurations in a single place
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Build an experimentation machine
Test and iterate until you find the right in-app message that drives user success
Set up control group tests
Send experiences to one part of a segment and watch the impact on engagement
Test and perfect variations
Nail the ideal copy, design, and timing of in-app messages to sweet-talk your users
Set up tests at user drop-off points
Test out different interactions where users usually lose interest and win them back
Find out what makes users stay
Leverage test results to create the perfect UX and UI flows that users won’t ignore
Integrate test results
Use Mixpanel, Amplitude, or Heap to take experiments and results to the next level
Leverage your data and iterate
Act on hard data, not just assumptions! Test results will help you continuously improve your user experience
Test where upsells would work
Find opportunities to offer upgrades and inspire cross-sell to drive higher conversion rates
“We create Tours for specific audiences and A/B test copy and offers to see what solutions are the best fit for our members.”
What else can Chameleon do?
Drive on the steering wheel of PLG
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