The Chameleon Blog

Product Management

Product Vision 101: What It Is & How to Draft a Solid Vision Statement

At its core, product vision defines your product’s purpose. Here’s a complete guide on drafting a powerful product vision statement.

Ray Slater Berry

14 min read

Product Marketing

Crack the Code for Product-Led Marketing with These Proven Tactics

Marketing is a noisy world. When done right, product-led marketing helps you cut through to create a unique experience for your potential and existing customers.

Ray Slater Berry

10 min read

Self-Serve Support

How to Build a Knowledge Base in 6 Steps [+ Examples]

A knowledge base gives users the power to become self-sufficient, maximizing your CS team’s productivity. Build one that helps users succeed more quickly with your product.

Ray Slater Berry

13 min read

User Onboarding

5 Ways to Create Effective In-App User Onboarding Checklists

User onboarding checklists can be a vital part of guiding your users to find value in your product. Let's go over what they are, what they're good for, and how to make great checklists of your own.

Jinwoo Park

7 min read

UX

5 Essential UX Principles to Drive Product Adoption

Learn the five fundamental UX principles to ramp up product adoption and increase user engagement for your product.

Ray Slater Berry

12 min read

User Onboarding

Best React Product Tour Libraries for Creating User Onboarding

Looking for an open source library to build user onboarding for your React application? Here are eight best ones.

Jinwoo Park

8 min read

User Onboarding

8 In-App Training Formats and How to Deliver Useful Product Education

In-app training helps move new users to activation and activated users to customer advocacy. Win customer retention with meaningful in-app training.

Ray Slater Berry

11 min read

Product Adoption

Boost Activation Rates and Unlock Higher Retention with These 5 Tactics

Activation rates convey how well you can convince users of your product’s value and solve their pain points. Grab these five tactics to improve user activation and product adoption.

Ray Slater Berry

10 min read

User Onboarding

10 Best JavaScript Product Tour Libraries for User Onboarding

Looking for open-source libraries to build JavaScript product tours with? Here are the top 10 that we've found.

Jinwoo Park

5 min read

Product Marketing

5 Steps for Crafting a Head-Turning Product Messaging Strategy

You can’t stand out in the market or turn leads into customers without solid product messaging. Learn how to get it right with this guide.

Ray Slater Berry

10 min read

Webinars

How To Be Customer-Centric as a Product Leader

Product leaders from Chameleon and ProdPad got together to chat about how to be customer-centric, and why it's so important. Here's a recap.

Jinwoo Park

11 min read

Buyer's Guide

Product Adoption Platforms: The Aftercare

What happens after your newly implemented software is up and running? We end our Product Adoption Platforms Buyer's Guide with tips and tricks for ensuring you get the R of your ROI.

Camila Cury

13 min read

PLG

A 3-Step Guide to Measuring the Success of In-Product Experiences

In-app experiences are powerful product marketing tools that can highly impact how users perceive your product, but are you using the correct strategies or tracking the right metrics? Use this guide to find out!

Camila Cury

11 min read

Product Adoption

10 Essential Product Adoption Metrics to Track

Product adoption rate shows how well users are embracing your product to accomplish their goals. Track it with these 10 key metrics.

Ray Slater Berry

10 min read

PLG

What Is User Success and How to Unlock Massive Value for Your Users

Discover how a user success strategy can bring you a competitive edge with higher user engagement and better product adoption.

Ray Slater Berry

11 min read

Product Adoption

6 Product Adoption Stages to Convert New Users into Power Users

Users go through six stages of product adoption to fully recognize its value and commit to it. Learn more about each of the stages and best practices for each to see your adoption rates go up.

Ray Slater Berry

10 min read

Analytics

Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is more than just a new tool to adopt or a new pilot for one team in your org to try out, it’s about changing how you think about working with your data. Here's your guide to the what, the why, and the how of OA.

Nicole Mitich

9 min read

Buyer's Guide

Product Adoption Platforms: From Closing the Deal to Implementation

Once you're convinced that you've found the right product adoption platform, now is the time to make sure you're set up for success. Let's talk about procurement, negotiation, and implementation.

Jinwoo Park

13 min read

User Feedback

What is UX Research and Why User Insights are Important

UX research helps organizations make more informed decisions and better products. Learn more about the fundamentals of user research and the role of a UX researcher.

Rachell Lee

6 min read

Product Adoption

The Product Adoption Bug: What is It and How to Find it?

If you want to improve product adoption, you have to start with finding what is preventing users from sticking. We call that the product adoption bug.

Camila Cury

6 min read

Feature Adoption

Advanced Feature Adoption: Increasing the Perceived Value of Your Product

Advanced features are super useful, but they often go undiscovered. Increase the perceived value of your product by helping users find them—and adopt them—more easily.

Ella Webber

10 min read

Product Adoption

What is Product Adoption and How to Measure It

Product adoption is the goal of every SaaS team, but not all are actively looking at it. We'll help you get started and give you the resources to become a product adoption expert.

Camila Cury

4 min read

User Onboarding

How to Deliver Personalized Onboarding and Improve User Experience

Personalized onboarding separates the good from the great when it comes to getting users comfortable with your product. Find out how to improve your UX from the moment users sign up.

Ella Webber

11 min read

Product Marketing

Your Guide to In-App Marketing: Best Practices, Top Tools, and Examples

In-app marketing is a balancing act of retention, upgrades, and conversion. Learn how to do it right, find the tools to help you get there, and learn from the SaaS companies doing it the best.

Ray Slater Berry

12 min read

Product Management

10 KPIs Every Product Manager Should Have on Their Radar

Product management KPIs are your way of understanding if your current efforts are working. Here are 10 key performance indicators you need in your product reports.

Ray Slater Berry

12 min read

Self-Serve Support

High-Touch vs. Low-Touch Customer Success Model: Find the Best Fit for Your Product

An actionable walkthrough to help you find whether a high-touch or low-touch onboarding approach and customer success model is the best fit for your product.

Ray Slater Berry

12 min read

Continuous Feedback

How to Use UX Research to Impact Product Strategy

We sat down with product leaders from User Interviews, Yet Another Studio, and Sketch, to find out how they’re doing user research at these hugely successful companies.

Rachel Reid

8 min read

Buyer's Guide

Product Adoption Platforms: What You Need to Know About the Buying Process

Continuing the PAP Buyer's Guide series, this article gives you all the ins and outs of buying SaaS, from initial inquiries to concluding a successful trial.

Camila Cury

16 min read

Best Practices

How to Avoid Overwhelming Users with Too Many In-App Messages

In-app messages are a great tool for boosting feature adoption and communicating vital information about your product. However, too much of it, and it turns users off. Here’s how to avoid spamming users with too many in-product experiences.

Jinwoo Park

9 min read