The Chameleon Blog

Announcements

Introducing HelpBar: Universal Search, Built for SaaS

Seamlessly add Command + K search to your product to amplify help resources, streamline onboarding, and reduce support costs—all for free. Discover why we built HelpBar and how it can help you grow.

Pulkit Agrawal

5 min read

News

Q3 Release Roundup: Elevating Product Adoption and Making Users Happy

Discover some of our most exciting product releases from the past three months

Sonia

3 min read

Best Practices

How To Exorcise Spooky In-App UX From Your App

Join us on a haunted journey as we encounter three spooky in-app characters; you’ll meet zombie messages, haunted product tours, and destructive goblin UX lurking in the depths.

Kirsty Finlayson

4 min read

PLG

Product Service Management: Bridging End Users and Product Teams for Growth

Explore the role of a product service manager in driving customer satisfaction, business growth, and product success in changing market conditions.

Ella Webber

8 min read

Product Adoption

10 Key SaaS Product Metrics to Track (+ Best Practices for Measuring)

Want to understand your product’s performance strategically? Track these 10 product metrics and learn the best practices to interpret them well.

Ella Webber

11 min read

Product Management

Product Benchmarking: 5 Steps to Get Ahead of the Competition

Struggling to stand out in a saturated market? Our guide on product benchmarking will help you identify gaps, improve your product roadmap, and outperform your competition.

Ella Webber

9 min read

Product Adoption

Your All-Inclusive Guide on Product Adoption

Product adoption happens when users identify the value of your product and integrate it into their workflows. Here's everything you need to know to help them succeed faster.

Nadja Bozovic

22 min read

User Onboarding

Mobile User Onboarding: The Ultimate Guide for 2023

Let's learn what it takes to engage your mobile app users in 2023 with these best practices for user onboarding on mobile apps.

Camila Cury

14 min read

User Onboarding

The 3 Key Types of User Onboarding

Yoel Eliat, PLG expert and author of the Everything Product Substack, shares his framework for approaching user onboarding for new, returning, and existing users.

Yoel Eilat

6 min read

PLG

Product-Led Onboarding for SaaS Companies: Best Practices, Top Tools, and Expert Examples

Heard about product-led onboarding and what to join the fun? You’re in luck, we’re running through what it is and how you can do it in this article—you should join us.

Ella Webber

11 min read

Product-led growth

Product-led Sales: How You Can Merge Product-Led and Sales Led Strategies

Product-led or sales-led? That’s the question in SaaS sales right now, and we’ve got all the answers to help you decide in this article.

Ray Slater Berry

11 min read

UX

User Friction in Product Design: Replacing Bad Friction with Good Friction

User friction is always considered to be bad, but that’s not the full story. Find out about how good friction helps engage your users in this article.

Ella Webber

10 min read

Product-led growth

Your Ultimate Product-led Growth Stack Updated for 2023

With AI hot on everyone’s heels and a quakey 2023 economy, is it time to update your product-led growth tech stack? Yep! Here’s what you need to know.

Ella Webber

10 min read

UX

How to Use AI for UX Design: Tips and Tools for Product Teams in SaaS

AI is here, and it’s here to stay. Copy creation, image generation, user feedback analysis; the list of uses is expansive. Find out more in this article.

Ella Webber

10 min read

Self-Serve Support

Help Menu Design Best Practices for 2023 + Examples

Transform your user experience with an impactful in-app help menu design. Find our best tips and examples to design yours.

Ray Slater Berry

10 min read

Analytics

Heap vs Google Analytics: Which one is right for you?

Deciding between the two? Understand the difference between product and marketing analytics tools and find out where your team needs to go for the right user data.

Camila Cury

6 min read

UX

9 Ways to Improve UX Writing and Your In-App Messages

We’ve rounded up nine ways you can improve your UX writing and keep your in-app messages clear, effective, and loveable 💚

Ray Slater Berry

10 min read

Product-led growth

Product-Led Growth Planning: 5 Key Principles & How to Get Started

Unsure where to start in your product-led growth planning? Start right here! We’re covering everything for building a smooth PLG strategy.

Ray Slater Berry

11 min read

Product Management

A Product Manager’s Guide to Choosing a Product-Led Go-To-Market Model

PLG isn't just a buzzword, working this framework into how you bring your products to market can dramatically decrease the time and resources it takes to pull off a successful launch. Sound appealing? Read on.

Ray Slater Berry

14 min read

Product-led growth

Product-Led Customer Success: The Role of CSMs in PLG Organization

Product-led customer success is a scalable and efficient way to meet user wants and needs—read on to find out why you need a CS team in your organization.

Ray Slater Berry

9 min read

Continuous Feedback

Insight-Driven Decision-Making: Continuous Research for PMs

Want to make better decisions faster? Continuous research is how product teams do just that—discover the benefits and trends in this article.

Ella Webber

11 min read

User Onboarding

Five Steps to Optimize Your SaaS User Onboarding Flows

Are you struggling to retain users for your SaaS app? A top-notch onboarding flow can make all the difference. Dig into this post and learn how to keep your users coming back for more of your product.

Mike Fiorillo

9 min read

Product Marketing

Why Chili Piper’s CPO is taking over as CMO for 12 months

Alina Vandenberghe is Co-Founder, Co-CEO, and CMO at Chili Piper. She’s passionate about building fun SaaS products to solve hard problems and a company where employees thrive. Today, Chili Piper is on track to IPO, and Alina believes that becoming a great Marketer will help them get there faster. Learn why and how Alina is making this critical shift.

Alina Vandenberghe

7 min read

Why Your Cookie Banner Isn’t Because of GDPR & How to Ensure Data Privacy Compliance

What are the new laws around data privacy, and how can you make sure you're staying compliant? Discover everything you need to know from our guest writer, Ray Mina, Head of Marketing at Freshpaint.

Ray Mina

9 min read

The AI Invasion and What it Takes to Survive in SaaS in 2023

What do the success of ChatGPT and the dominance of AI signal for SaaS businesses in 2023? Let's understand how this technology is impacting the industry beyond the surface.

Camila Cury

11 min read

Product Management

33 Product Management Newsletters Worth Landing in Your Inbox

We’ve rounded up 30+ valuable newsletters every PM should know about. Take your pick and fill that inbox with something worth reading.

Ray Slater Berry

15 min read

Product Management

Product Ops Manager vs. Product Manager: Why you Need them Both for a Winning Team

While a PM builds products to meet needs, a Product Ops Manager facilitates the process. Let’s unpick where the roles differ and align in SaaS companies.

Ray Slater Berry

11 min read

UX

Top 8 UX Patterns to Deliver Contextual Help Within Your Product

Contextual help offers quick support to help users get the best out of your product without reading lengthy documentation. Learn more about it here.

Ray Slater Berry

10 min read

Tooltips

10 Best JavaScript Tooltip Libraries [Updated for 2023]

If you want to make tooltips for your JavaScript app, one way to do it is to find open-source libraries. Here are 10.

Jinwoo Park

6 min read

Growth

6 In-Product Experiment Types for Continuous Discovery (& How to Run Them Effectively)

In-product experiments are key for insight-driven product development. Find out what they are, why they matter, and which experiment types you can use.

Ray Slater Berry

12 min read