The Chameleon Blog

Launches

Your In-Depth Guide to Crafting Effective Product Launch Email Campaigns

We've gathered learnings and insights from industry experts to bring you a comprehensive guide on how to craft successful product launch emails, with examples for your inspiration.

Ray Slater Berry

13 min read

Growth

Customer Health Score: Proactively Fight Churn and Retain Your Users

Start measuring customer health scores to take a proactive approach to retaining users. Beat customer churn before it happens and empower your team to prioritize customer-centric efforts.

Ray Slater Berry

11 min read

Product Marketing

How to Use Customer Data Insights to Improve Your Lifecycle Marketing

Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing.

Ray Mina

10 min read

User Onboarding

8 Guiding Principles for Frictionless SaaS Onboarding

These top user onboarding principles will help you make onboarding flows that drive adoption and product growth, while decreasing customer churn.

Ella Webber

10 min read

Product Tips

Career Success Tips from Leading Women in Product

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered.

Rachel Reid

11 min read

Announcements

Introducing the updated Chameleon + Heap integration

What's changed and how will it benefit you?

Rachel Reid

3 min read

Continuous Feedback

How to Build Effective Product Feedback Loops & Why You Need Them

Struggling with your product feedback strategy? We’ve put together this guide to help you gather, analyze, and implement product feedback.

Ella Webber

12 min read

Modals

How to Win User Engagement with Great Modal UI Design

Pop-ups, overlays, slide-ins, whatever you want to call them. We’re about to walk you through top modal UI design strategies and examples to help you build modals your users will love.

Ray Slater Berry

11 min read

User Onboarding

Your Essential Guide to Building In-Product Experiences

Here are our top tips for launching successful in-product experiences that drive maximum user engagement.

Rachel Reid

8 min read

User Feedback

Prototype Testing: 6 Steps to Successfully Design, Test, and Implement Your Ideas

Validate your ideas from the get-go and ensure you’re creating products and features that your customers can use.

Ella Webber

11 min read

Growth

Why You Need a Product Growth Manager On Your Team and What to Look For

The role of a product growth manager is essential for product-led growth businesses. Let’s take a closer look at the who, what, and why of successful product growth management.

Ray Slater Berry

9 min read

Growth

AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product?

We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way.

Ray Slater Berry

11 min read

Product Management

How the Opportunity Solution Tree Can Change the Way You Work (feat. Teresa Torres)

The Opportunity Solution Tree focuses on customer needs and helps you build products and features that solve real problems. This tool can change the way you work – for the better, and for good.

Nadja Bozovic

10 min read

Analytics

Product Analytics 101: How to Get Started When You're Not a Data Scientist

To measure KPIs and discover SaaS growth and optimization insights, you need product analytics. Here’s a quick guide to help you get started.

Claudiu Murariu

12 min read

Product Management

Build vs. Buy: How to Decide Which Software Solution Is Best for You

It's a tough decision to make. Here's a simple framework to help you consider key factors on your "build vs. buy" journey and make the right choice with confidence.

Nadja Bozovic

14 min read

UX

5 Bad UX Examples and How to Avoid Making the Same Mistakes

Bad UX can be the difference between engaging users and sending them packing—taking your MRR with them. Learn from the examples and avoid these UX mistakes to ensure a customer-centric experience.

Ray Slater Berry

15 min read

Product Adoption

Customer Retention Management: The Key to Loyal Customers

It’s in your best interest to spend some time and resources on optimizing your customer retention management system. Luckily, you’re in the right place.

Ella Webber

14 min read

Announcements

Chameleon Product Highlights from 2021

Last year Chameleon shipped a ton of features to provide you with the most in-depth Digital Adoption Platform out there.

Ben Snyder

5 min read

User Onboarding

In-App Messaging: Use Cases, Best Practices, and Real-Life Examples

In-app messaging is a delicate matter. Treat it with great care because it can easily make or break the user experience. Think of it as a conversation with your users and a powerful tool for activation, engagement, and retention.

Nadja Bozovic

17 min read

Product Adoption

Product Adoption Curve: The Five Customer Segments to Look Out For

Every stage in your SaaS product adoption curve is crucial for business growth. Explore how your product team can make the most of these customer segments.

Ray Slater Berry

9 min read

Product Marketing

Product Marketing Team Structures: Who You Need, When To Hire & How To Grow

What does a modern product marketing team structure look like? In this guide, we'll walk you through who to hire and how to grow – with expert input from airfocus, Unbounce, and Klue.

Ray Slater Berry

12 min read

Feature Adoption

How to Build Features Your Customers Really Need

Which features will skyrocket your business, and which ones will be just a waste of time and money? Every decision matters.

Marcin Stoll

8 min read

Product Management

Top 10 Product Management Podcasts

In the ever-changing world of product management, continuous learning is crucial for success. So we’ve made things easy for you by hand-picking the top 10 podcasts that deserve a spot in your playlist.

Rachel Reid

7 min read

Product Adoption

Digital Adoption Platforms: Layering User Onboarding with Self-Serve Support (+ Top 5 Platforms to Consider)

We explain what digital adoption platforms are and how to find the right fit for your needs. Plus, we review the best DAPs to consider for enhancing your user onboarding goals and product adoption rates.

Ray Slater Berry

11 min read

Continuous Feedback

What Is a Customer Effort Score & How to Understand, Collect, and Act on CES Surveys

Your guide on how to use Customer Effort Score to gather feedback, increase customer loyalty, and build better products.

Ray Slater Berry

13 min read

Product Adoption

8 Product Engagement Mistakes You Should Never Make

Keeping product engagement on the right track to ensure customers are delighted at every touchpoint is of the utmost importance for every product team. Learn about the most common mistakes and how to avoid them.

Ahmad Benny

12 min read

UX

How to Improve User Experience with Behavioral Analytics

Different platforms will require different analytics solutions, but the goal is always the same – improving user experience and leveling up customer satisfaction, conversion, and retention rates.

Mohamed Sehwail

10 min read

Product Management

5 Collaboration Strategies to Elevate the Performance of Your Product Team

A whole team needs to be able to communicate effectively and operate as a unit towards a common goal. Here are the five essential collaboration strategies that will help you manage the relationships and achieve greater results.

Chris Starkhagen

9 min read

Product Adoption

How to Build a User Engagement Strategy for Your Product

Explore tools and tactics for an effective user engagement strategy, understand critical engagement metrics to look out for, and identify how to retain more customers. Learn from examples and insights from Pushwoosh, PromoPrep, Spacer, and Better Proposals.

Ray Slater Berry

13 min read