The Chameleon Blog

PLG

A 3-Step Guide to Measuring the Success of In-Product Experiences

In-app experiences are powerful product marketing tools that can highly impact how users perceive your product, but are you using the correct strategies or tracking the right metrics? Use this guide to find out!

Camila Cury

11 min read

Product Adoption

10 Essential Product Adoption Metrics to Track

Product adoption rate shows how well users are embracing your product to accomplish their goals. Track it with these 10 key metrics.

Ray Slater Berry

10 min read

PLG

What Is User Success and How to Unlock Massive Value for Your Users

Discover how a user success strategy can bring you a competitive edge with higher user engagement and better product adoption.

Ray Slater Berry

11 min read

Product Adoption

6 Product Adoption Stages to Convert New Users into Power Users

Users go through six stages of product adoption to fully recognize its value and commit to it. Learn more about each of the stages and best practices for each to see your adoption rates go up.

Ray Slater Berry

10 min read

Analytics

Your Guide to Operational Analytics: The Modern Way to Work With Your Data

Operational Analytics (OA) is more than just a new tool to adopt or a new pilot for one team in your org to try out, it’s about changing how you think about working with your data. Here's your guide to the what, the why, and the how of OA.

Nicole Mitich

9 min read

Buyer's Guide

Product Adoption Platforms: From Closing the Deal to Implementation

Once you're convinced that you've found the right product adoption platform, now is the time to make sure you're set up for success. Let's talk about procurement, negotiation, and implementation.

Jinwoo Park

13 min read

User Feedback

What is UX Research and Why User Insights are Important

UX research helps organizations make more informed decisions and better products. Learn more about the fundamentals of user research and the role of a UX researcher.

Rachell Lee

6 min read

Product Adoption

The Product Adoption Bug: What is It and How to Find it?

If you want to improve product adoption, you have to start with finding what is preventing users from sticking. We call that the product adoption bug.

Camila Cury

6 min read

Feature Adoption

Advanced Feature Adoption: Increasing the Perceived Value of Your Product

Advanced features are super useful, but they often go undiscovered. Increase the perceived value of your product by helping users find them—and adopt them—more easily.

Ella Webber

10 min read

Product Adoption

What is Product Adoption and How to Measure It

Product adoption is the goal of every SaaS team, but not all are actively looking at it. We'll help you get started and give you the resources to become a product adoption expert.

Camila Cury

4 min read

User Onboarding

How to Deliver Personalized Onboarding and Improve User Experience

Personalized onboarding separates the good from the great when it comes to getting users comfortable with your product. Find out how to improve your UX from the moment users sign up.

Ella Webber

11 min read

Product Marketing

Your Guide to In-App Marketing: Best Practices, Top Tools, and Examples

In-app marketing is a balancing act of retention, upgrades, and conversion. Learn how to do it right, find the tools to help you get there, and learn from the SaaS companies doing it the best.

Ray Slater Berry

12 min read

Product Management

10 KPIs Every Product Manager Should Have on Their Radar

Product management KPIs are your way of understanding if your current efforts are working. Here are 10 key performance indicators you need in your product reports.

Ray Slater Berry

12 min read

Self-Serve Support

High-Touch vs. Low-Touch Customer Success Model: Find the Best Fit for Your Product

An actionable walkthrough to help you find whether a high-touch or low-touch onboarding approach and customer success model is the best fit for your product.

Ray Slater Berry

12 min read

Continuous Feedback

How to Use UX Research to Impact Product Strategy

We sat down with product leaders from User Interviews, Yet Another Studio, and Sketch, to find out how they’re doing user research at these hugely successful companies.

Rachel Reid

8 min read

Buyer's Guide

Product Adoption Platforms: What You Need to Know About the Buying Process

Continuing the PAP Buyer's Guide series, this article gives you all the ins and outs of buying SaaS, from initial inquiries to concluding a successful trial.

Camila Cury

16 min read

Best Practices

How to Avoid Overwhelming Users with Too Many In-App Messages

In-app messages are a great tool for boosting feature adoption and communicating vital information about your product. However, too much of it, and it turns users off. Here’s how to avoid spamming users with too many in-product experiences.

Jinwoo Park

9 min read

Analytics

How to Use Click Tracking to Run Effective Experiments In Your Product

With expert insights from Mixpanel, Segment, Heap, and Freshpaint, we bring you a complete guide on click tracking and how to use it to run in-product experiments for the maximum impact on your activation, engagement, and adoption rates.

Nadja Bozovic

20 min read

Feature Adoption

Product Updates: How To Effectively Announce Changes Without Annoying Users

Key for keeping users in the know, but easy to get wrong. Find out how to improve your product updates and delight existing customers in this short guide.

Ella Webber

10 min read

Buyer's Guide

Product Adoption Platforms: Your Business Case for Building or Buying

When it comes to product adoption platforms, should you build or buy? What sort of business goals can you achieve with them? What use cases are there? We answer all of it.

Jinwoo Park

22 min read

Product Adoption

Unpacking User Psychology: 15 Cognitive Biases That Can Impact Product Adoption

Understanding user psychology can give product teams great insights on how to best guide user experiences. Learn how these 15 cognitive biases can help you score high product adoption rates.

Camila Cury

15 min read

Announcements

Chameleon raises $13M Series A and launches HelpBar

With this funding, we will continue to improve our product and offer the best support as we grow partnerships with our customers. Our aim is to be the #1 Product Adoption Solution – here's how we're doing it...

Pulkit Agrawal

4 min read

Buyer's Guide

Product Adoption Platforms: What Are They and Why You Should Care

Everything you need to know before purchasing a product adoption software and why self-serve is the best option for product-led, high-growth SaaS teams.

Camila Cury

18 min read

Webinars

How to Effectively Gather User Feedback and Apply It to Product Development

Product experts from Chameleon and codecentric gathered in conversation to talk about the different ways of gathering user feedback as well as applying it. Here's a recap.

Jinwoo Park

12 min read

Product Adoption

How Product Adoption Creates Recession-Proof SaaS Businesses

How do you make sure that your SaaS business lasts through recessions? The answer is product adoption. Let’s explore why and how product adoption can help you.

Jinwoo Park

13 min read

User Onboarding

In-App Guidance: Pointing Users In the Right Direction at the Right Time

Ever felt lost in a product? Like you’ve got all the gear but no idea how to use it? You’re not alone. In-app guidance is the solution for you (and your users).

Ella Webber

10 min read

Best Practices

How to Get the Most Out of Your Free Trial Period: From Signups to Conversions

Give your users a free trial they can’t live without. Win more signups, activate users faster, and make the most of it.

Ray Slater Berry

11 min read

Continuous Feedback

8 In-App Feedback Tools to Get Your Users Talking

In-app feedback takes the guesswork out of product development. Find out how you can start gathering contextual feedback from your users today.

Ella Webber

12 min read

Surveys

What is Survey Bias and How to Avoid It in Your Product Surveys

Build more constructive surveys with this cover-all guide to survey bias. Know what you need to look out for, and how to avoid bias each step of the way.

Ray Slater Berry

10 min read