The Chameleon Blog

Product Management

Prioritize Your Product Roadmap Around Your Product Vision

As your product evolves, your roadmap is going to change. To keep your roadmap effective amidst that change, keep your product vision at the forefront of your decision-making process. Here are the steps to guide you through.

Nick Fields

7 min read

Product Adoption

How to Manage, Scale, and Improve Your Customer Education Content (feat. Christy Hollingshead from Heap)

The core focus of your customer education content should be explaining how to get the most value from a product. We talked to Christy Hollingshead, VP of Customer Education and Engagement at Heap, and we share her insights, tips, and tricks to help you manage the content the right way.

Nadja Bozovic

11 min read

Product Marketing

A 5-Step Guide to Building Your Own User Personas (Complete with Examples)

If you could describe your typical user, who would they be? Learn how to create your own with these examples and a free user persona template to guide your product teams toward the right customers.

Camila Cury

10 min read

Webinars

How to Effectively Engage Users at Every Stage of the Customer Lifecycle Journey

Experts from Chameleon and Minuttia got together to discuss how to use different content formats to keep customers engaged throughout their journey. Here’s a recap.

Jinwoo Park

11 min read

Webinars

Using Lifecycle Segments to Convert and Retain Users

Are you getting user segmentation right? Here is what Chameleon and Userlist founders had to say about the value, benefits, and best practices of user segmentation.

Camila Cury

10 min read

Product Adoption

Are Your Users Engaged Enough? 9 Tactics to Increase Your Customer Engagement Score

Use the customer engagement score to uncover insights into user engagement and develop solutions to increase it. We’ll guide you through it, step by step.

Ella Webber

12 min read

User Onboarding

How to Gamify User Onboarding to Level Up User Experience

Create in-app champions. It’s time to level up your UX with gamification strategies that will engage your users from GO!

Ray Slater Berry

10 min read

Product Marketing

Your SaaS Marketing Playbook: Strategies, Metrics, and Checklists

Here’s a SaaS marketing playbook worth saving. Includes expert tips, key metrics, marketing strategies, pre-launch and post-launch checklists, and go-to-market best practices.

Ray Slater Berry

17 min read

Product Adoption

15 Customer Success Tools to Help You Fight Churn and Retain Happy Users

What is customer success and how can your SaaS business do it better? Here are 15 customer success tools to ensure your users stick around.

Ray Slater Berry

16 min read

User Onboarding

Product Tour Software: 8 Tools for Better User Experience

User onboarding is your time to shine! Find a tool that works best for you among these eight top-notch software solutions, and use it to increase product adoption and drive growth.

Ella Webber

17 min read

User Onboarding

8 Best Onboarding Examples and What You Can Learn From Them

You love your product—onboarding is how you get users to love it, too. Check out these top eight onboarding examples to inspire your next onboarding flow.

Ella Webber

11 min read

Launches

Your In-Depth Guide to Crafting Effective Product Launch Email Campaigns

We've gathered learnings and insights from industry experts to bring you a comprehensive guide on how to craft successful product launch emails, with examples for your inspiration.

Ray Slater Berry

13 min read

Growth

Customer Health Score: Proactively Fight Churn and Retain Your Users

Start measuring customer health scores to take a proactive approach to retaining users. Beat customer churn before it happens and empower your team to prioritize customer-centric efforts.

Ray Slater Berry

11 min read

Product Marketing

How to Use Customer Data Insights to Improve Your Lifecycle Marketing

Guided by sharp, data-driven insights, you'll be able to effectively increase activation, engagement, and customer lifetime value throughout the stages of lifecycle marketing.

Ray Mina

11 min read

User Onboarding

8 Guiding Principles for Frictionless SaaS Onboarding

These top user onboarding principles will help you make onboarding flows that drive adoption and product growth, while decreasing customer churn.

Ella Webber

10 min read

Product Tips

Career Success Tips from Leading Women in Product

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered.

Rachel Reid

11 min read

Announcements

Introducing the updated Chameleon + Heap integration

What's changed and how will it benefit you?

Rachel Reid

3 min read

Continuous Feedback

How to Build Effective Product Feedback Loops & Why You Need Them

Struggling with your product feedback strategy? We’ve put together this guide to help you gather, analyze, and implement product feedback.

Ella Webber

12 min read

Modals

How to Win User Engagement with Great Modal UI Design

Pop-ups, overlays, slide-ins, whatever you want to call them. We’re about to walk you through top modal UI design strategies and examples to help you build modals your users will love.

Ray Slater Berry

11 min read

User Onboarding

Your Essential Guide to Building In-Product Experiences

Here are our top tips for launching successful in-product experiences that drive maximum user engagement.

Rachel Reid

8 min read

User Feedback

Prototype Testing: 6 Steps to Successfully Design, Test, and Implement Your Ideas

Validate your ideas from the get-go and ensure you’re creating products and features that your customers can use.

Ella Webber

11 min read

Growth

Why You Need a Product Growth Manager On Your Team and What to Look For

The role of a product growth manager is essential for product-led growth businesses. Let’s take a closer look at the who, what, and why of successful product growth management.

Ray Slater Berry

9 min read

Growth

AARRR vs. RARRA: Which Growth Model Will Work Best for Your Product?

We’re about to dive deep into AARRR pirate metrics and their upgraded version RARRA. And we bring expert insights from HockeyStack, Userlist, DoorLoop, ISBX, and Incorporation Insight along the way.

Ray Slater Berry

11 min read

Product Management

How the Opportunity Solution Tree Can Change the Way You Work (feat. Teresa Torres)

The Opportunity Solution Tree focuses on customer needs and helps you build products and features that solve real problems. This tool can change the way you work – for the better, and for good.

Nadja Bozovic

10 min read

Analytics

Product Analytics 101: How to Get Started When You're Not a Data Scientist

To measure KPIs and discover SaaS growth and optimization insights, you need product analytics. Here’s a quick guide to help you get started.

Claudiu Murariu

12 min read

Product Management

Build vs. Buy: How to Decide Which Software Solution Is Best for You

It's a tough decision to make. Here's a simple framework to help you consider key factors on your "build vs. buy" journey and make the right choice with confidence.

Nadja Bozovic

14 min read

UX

5 Bad UX Examples and How to Avoid Making the Same Mistakes

Bad UX can be the difference between engaging users and sending them packing—taking your MRR with them. Learn from the examples and avoid these UX mistakes to ensure a customer-centric experience.

Ray Slater Berry

15 min read

Product Adoption

Customer Retention Management: The Key to Loyal Customers

It’s in your best interest to spend some time and resources on optimizing your customer retention management system. Luckily, you’re in the right place.

Ella Webber

14 min read

Announcements

Chameleon Product Highlights from 2021

Last year Chameleon shipped a ton of features to provide you with the most in-depth Digital Adoption Platform out there.

Ben Snyder

5 min read