Feature Adoption

Product Adoption

How to Build an Airtight Product Adoption Strategy

A product adoption strategy gives you a clear direction of how to nudge users to activation. It also helps you deliver a seamless user experience, improve retention rates, and minimize churn.

Ray Slater Berry

11 min read

Product Adoption

Boost Activation Rates and Unlock Higher Retention with These 5 Tactics

Activation rates convey how well you can convince users of your product’s value and solve their pain points. Grab these five tactics to improve user activation and product adoption.

Ray Slater Berry

10 min read

Product Adoption

6 Product Adoption Stages to Convert New Users into Power Users

Users go through six stages of product adoption to fully recognize its value and commit to it. Learn more about each of the stages and best practices for each to see your adoption rates go up.

Ray Slater Berry

10 min read

Product Adoption

The Product Adoption Bug: What is It and How to Find it?

If you want to improve product adoption, you have to start with finding what is preventing users from sticking. We call that the product adoption bug.

Camila Cury

6 min read

Feature Adoption

Advanced Feature Adoption: Increasing the Perceived Value of Your Product

Advanced features are super useful, but they often go undiscovered. Increase the perceived value of your product by helping users find them—and adopt them—more easily.

Ella Webber

10 min read

Product Adoption

What is Product Adoption and How to Measure It

Product adoption is the goal of every SaaS team, but not all are actively looking at it. We'll help you get started and give you the resources to become a product adoption expert.

Camila Cury

4 min read

Feature Adoption

Product Updates: How To Effectively Announce Changes Without Annoying Users

Key for keeping users in the know, but easy to get wrong. Find out how to improve your product updates and delight existing customers in this short guide.

Ella Webber

10 min read

Feature Adoption

How to Build Features Your Customers Really Need

Which features will skyrocket your business, and which ones will be just a waste of time and money? Every decision matters.

Marcin Stoll

8 min read

Product Marketing

5 Types of Product Marketing Videos to Start Creating

A well-crafted product marketing video can help you build customer engagement, build hype around upcoming launches and new features, and even be used for proactive customer care and onboarding.

Ashley Lipman

10 min read

Product Management

Feature Prioritization: Methods, Frameworks, and Best Practices

Learn why feature prioritization is the road to success in product design and why product managers should know all these prioritization frameworks by heart.

Paula Becchetti

11 min read

User Onboarding

Improve Customer Onboarding By Aligning Your Lifecycle Emails and In-App Messaging

Developing a customer onboarding strategy is crucial for getting your new users started on the right foot and putting them on the path to success from the get-go. Discover how in-app messaging and email go hand-in-hand.

Josh Brown

11 min read

Feature Adoption

Time to Value: A SaaS Guide to the TTV Galaxy... and Beyond

Your in-depth guide on the different types of TTV and why they're so important for user onboarding.

Ray Slater Berry

10 min read

Feature Adoption

24 User Onboarding Software to Boost Product Adoption

Your always-updated list of the best user onboarding tools on the market. Jump in and start building the ultimate onboarding stack.

Ray Slater Berry

24 min read

Continuous Feedback

Mastering Product Development: From Ideation to Excellence

An insightful kick-off guide to product development success. Learn how to take your new product from brainstorming to release.

Paula Becchetti

12 min read

Continuous Feedback

Are You Really Customer-Centric? How to Always Put Your Users First

Customer-centricity is more than just listening to customers. We'll take you through the whys and hows behind this strategy—featuring expert opinions from Mixpanel and Unstack.

Kirsty Finlayson

16 min read