In-app checklists that surface the next right thing for every user
actually serves
Launchers that adapt to whoever opens them
Launchers that get users where they want to go
Built for each user
Group items into sections and give each its own audience (or let AI pick), so users see only what they need.
Pick where it sits
Launchers can float in the corner with a custom widget, anchor to an existing element, or be embedded inline so they become part of the product.
Launch users to their next right step
In one click, you can open Chameleon guidance, launch integrations like Figma, Chili Piper, and Intercom in-app, run custom code, or send users to a URL.
A Launcher for every job
Whether you need an onboarding checklist, a changelog, a help center (or all three!), build it with a Launcher.
Designed to blend in
AI-generated Themes match your brand on day 1, and optional custom CSS handles anything more specific.
Progress that means something
Items check off when users complete the actual action in your product, not when they click the item in the menu. So "done" means done, not clicked through.
Real Launchers built with Chameleon
Pipefy User Onboarding Checklist
GoRoster Taxonomy Tour
Frequently Asked Questions
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With Copilot, a Launcher can go from idea to live in under 20 minutes. Copilot plans the structure, builds every section and item, and drafts the copy. You review, refine, and ship.
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Chameleon's AI is deeply integrated, not bolted on. Our four agents help you find and fix product friction:
- Compass tracks user behavior and surfaces friction without instrumentation
- Copilot plans, builds, and reviews entire campaigns from a goal
- Prism personalizes content for each user, without you managing audiences or variants
- Ranger flags stale or broken experiences automatically
You'll also find AI copy enhancements, natural-language audience creation, A/B variant creation, Microsurvey summaries, Copilot diagnostics on every live experience, and more. -
Lots! Find all our integrations here.
Tools like HubSpot, Salesforce, Mixpanel, Heap, Amplitude, and Segment sync customer data and audiences into Chameleon, and push Chameleon engagement data back out (specifics vary by tool).
Tools like Figma, Calendly, Intercom, G2, and Typeform launch in-app, so users can book meetings, give feedback, or start a chat without leaving your product.
For anything else: Zapier, webhooks, a REST API, and an MCP server. -
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating Launchers to targeting user segments, without writing a single line of code.
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You can target new users based on user attributes (e.g., role, plan), behaviors (e.g., first login), or even specific segments from tools like Amplitude, Heap, or Mixpanel. You can build audiences manually or with AI, and you can mix and match your segments to define the perfect audience every time you go live.
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Launchers are opt-in by design (users click to open them when they want help) so they don't interrupt anyone. Display Rules and audience targeting (down to the section level!) make sure Launchers only show when, where, and to whom you want them to.
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Most customers don't. Copilot accelerates rebuilds (paste your existing content, get a Chameleon-native version built immediately) and teams typically find rebuilding faster and better than porting one-to-one. But on our Growth and Enterprise plans, you can rebuild your favorites with support from your dedicated CSM.
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Not at all. Chameleon offers a wide range of in-app guidance, including product tours, embedded cards, NPS + surveys, interactive demos, and CMD+K search. They share targeting, governance, and analytics, so you can improve your product in one platform, not five tools. Find all Chameleon in-app patterns here.
Keep exploring
Template gallery
Get started now with Launcher templates
Native integrations
Connect Launchers to the rest of your stack
All patterns
See what else Chameleon can build for you