Launchers

Highly customizable in-product widgets

Use as checklists or help menus to deepen user engagement and feature discovery.
Since 2023
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Since 2023
Since 2024
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Since 2022
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Since 2022
Since 2024
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Since 2021
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Since 2020
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Since 2023
Since 2025
Read Case Study
Since 2025
Since 2025
4.4 stars from 322 reviews
Connecting the world's greatest companies to their customers
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for Launchers

  • Build complete checklists and resource centers in minutes with one conversation
  • AI pulls copy directly from your help docs and website, so it's always accurate
  • Every link is tested before you hit publish to avoid 404s

Expert Advice

Use Launchers to deliver value and support

"Launchers were a pleasant surprise! We didn't have these in our old tool and we never used anything like it to help users understand the value of different functionalities during their onboarding experience. We'll continue to experiment with Launchers and hope to see them help with nudging users to take specific actions."
Andrew Morse, Product Manager

Onboarding Checklists

Increase Activation

Motivate and guide users to complete key setup or activation tasks

Build a Checklist

Feature Releases Log

Improve Adoption

Connect the dots between product update announcements and feature usage

Create Your Release Log

Self-Serve Help Menus

Reduce tickets

Provide searchable interactive guidance for key workflows, pro tips or common questions

Enable Self-Serve Learning

Included Features

Full Control and Deep Customization

No coding

Build, design, launch and iterate without any engineering

Widget styles

Use an icon from our gallery or upload your own

Element triggers

Open Launcher directly from a native element click

Checklists

Show progress as Tours are completed

Search

Let users search all Tours to quickly find what they need

Targeting

Show Launchers based on who users are or what they did

Drive product and feature adoption
Deploy self-serve help and onboarding without code
Full control
Deep customization
"We chose Chameleon because we saw how easy it was to get going, and didn’t require any developers to operate. "
Mitch Yarchin
Mitch Yarchin
Director of Product Management
"My absolute favorite part is working with our CSM, Andrew. Since my first day joining my new role I've seen him as a true partner in helping me achieve success. "
Verified User in Computer & Network Security
Verified User in Computer & Network Security
Digital CS Leader
"I like how intuitive and flexible Chameleon is. It allows us to create customized in-app experiences without needing heavy development work. "
Bea Patricia P.
Bea Patricia P.
Senior support specialist II
"It showed how much more effective in-app messaging is, compared to email. "
Josh Suess
Josh Suess
Senior Director of Digital Service Strategy