Interactive Demos that launch your feature and prove it landed
Demos that turn a 2-minute recording into a full feature launch
Demos that move viewers to users
Demos built by AI
Record yourself explaining a feature. Chameleon handles the Demo, hotspots, chapters, and CTAs.
Your full launch campaign
From one recording, Chameleon creates everything for launch: your Demo, in-app tour, survey, help doc copy, and marketing materials. Just review, tweak, and publish.
Turn Demo views into in-app audiences
Build audiences for in-app nudges based on Demo engagement—even from visitors who were anonymous when they watched.
Native A/B testing
A/B test your Demos to see what drives feature use, not just views. Set the split, track results, and ship the winner.
From Demo view to feature used
Set a Demo Goal and track how many viewers went on to use the feature in your product.
Lives wherever your users are
Embed it on your marketing site, help center, or release notes with one snippet. Or surface it in-app from a Tour or Launcher, right when a user is ready to explore.
Real Demos built with Chameleon
Kiddom's Feature Explainer Embedded Demo
Chameleon's Release Notes Demo
Frequently Asked Questions
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When building with AI, a Demo plus a full Campaign Kit can be ready in under 10 minutes. Record your walkthrough, narrate as you go, and Chameleon generates the demo, announcement Tour, Microsurvey, email, and help doc. You just have to review.
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When you record with voice commentary, Chameleon uses your narration to generate a complete launch package: an announcement Tour, a feedback Microsurvey, email copy, and a help doc draft, all ready the moment your recording ends.
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Other demos are made for sales and marketing teams. Chameleon works for those use cases and carries the story into your product:
- One recording → many assets. Auto‑generate announcement modals, Microsurveys, release note copy, help docs, and more.
- Target by intent. Trigger in‑app campaigns based on how someone interacted with the Demo.
- Measure real impact. Demo Goals tell you how many viewers go on to sign up, adopt a feature, or hit any custom milestone.
- All in one UI. Demos live alongside checklists, Microsurveys, and other in-product patterns (no duct‑taping tools together!).
If you only need a splashy asset for the homepage, other providers are great. If you care about activation and adoption, Chameleon is the keeper. -
Record your product walkthrough using Chameleon's Chrome extension. Narrate as you go and Chameleon generates the hotspots, chapters, and CTAs for you. Then refine in the editor: pan and zoom to the parts that matter, blur sensitive data, annotate screenshots, and rearrange chapters. No design skills required.
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You can insert an email‑capture step at any point in the demo flow, making it easy to identify engaged prospects.
To get feedback on a prototype within your Demo, add Figma as an "Additional action" and let viewers leave comments in context.
For in‑product sentiment checks, you can trigger a Chameleon Microsurvey based on the viewer's behavior during or after the Demo. -
Lots! Find all our integrations here.
Tools like HubSpot, Salesforce, Mixpanel, Heap, Amplitude, and Segment sync customer data and audiences into Chameleon, and push Chameleon engagement data back out (specifics vary by tool).
Tools like Figma and Chili Piper launch inside your Demos so viewers can explore a prototype or book a meeting without leaving.
For anything else: Zapier, webhooks, a REST API, and an MCP server. -
Only once, to install the Chameleon code snippet, which can be done in minutes. After that, your Product or Growth team can own everything from creating Interactive Demos to running A/B tests, without writing a single line of code.
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You don't have to switch everything at once. Many teams start by using Chameleon for new feature launches, where tracking feature use matters, while keeping their existing tool for marketing demos.
If you do want to migrate fully, rebuilds are fast. The quickest approach:
1. Pick your top 3-5 demos
2. Re-record them with voice narration (average rebuild: under 15 minutes each)
3. Match your branding with Themes, then retire the old embeds at your own pace
Pro tip: use your old hotspot copy as a voice-over script. Chameleon turns it into chapters and hotspots for you.
Plus, on our Growth and Enterprise plans, you can rebuild your favorites with support from your dedicated CSM. -
Not at all. Chameleon offers a wide range of in-app guidance, including product tours, embedded cards, checklists + resource centers, NPS + surveys, and CMD+K search. They share targeting, governance, and analytics, so you can improve your product in one platform, not five tools. Find all Chameleon in-app patterns here.
Keep exploring
Use cases
Discover how teams use Demos
Native integrations
Connect Demos to the rest of your stack
All patterns
See what else Chameleon can build for you