Product Marketing Examples

Figma Launcher

In-app launcher to offer help resources, link to feature releases, and solicit feedback

Google Calendar Microsurvey

Freeform feedback survey delivered via a support widget in the top menu bar

Google Calendar Support Widget

Help widget in the top bar to offer help, product updates, and a link to training resources

Trello's Feature Updates Announcement

With a Tooltip, Trello informs users of new ways they can visualize and improve their workflows. The link...

Ahrefs Cancellation Flow

Ahrefs pushes the option of contacting support before a user cancels their plan. Delivered via a modal...

Delighted Cancellation Survey

Survey to collect churn feedback. Also features a message prompt for users churning due to COVID-19

Zapier Cancellation Flow

Modal triggered from the account deletion page addressing high churn rates amid COVID-19.

Zoom Churn Deflection Modal

Dynamic modal leveraging usage data to emphasize what is lost when the subcription is cancelled. Triggered...

Loom COVID-19 Notification Banner

An in-product banner advertising the introduction of Loom's expanded free plan

PeopleGrove Emergency Feedback Survey

A two-button Microsurvey built with Chameleon. Deployed to capture feedback for product direction amidst...

Thistle COVID-19 Announcement Banner

A simple sticky banner with a link, displayed to all users to share how the company is responding to the...

PayPal NPS & CES Survey

Prompted when a user reads the PayPal help documentation

Google Hangouts Microphone Tooltip

Smart tooltip triggered by talking into the microphone while muted, to help users avoid a common mistake

Mailgun Product Walkthrough

Multi-step walkthrough that introduces the new control panel UI and highlights new features.

Trello Upsell Prompt

Banner to alert users of a change in how the free plan works, with a link to an explanation of new taxonomy

Product Hunt Feature Tour

Modal tour with pre-filled information to make feature adoption easier

Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

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Chartbeat Product Update Tour

Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end

GameRefinery Feature Tour

Tooltip tour with video and images to help users get accustomed to the UI

GoRoster Taxonomy Tour

Series of modals, triggered from a self-serve widget, to help a user understand the product's status colors...

Joy Feature Discovery Modal

Onboarding modal to introduce users to a core feature, with an example that shows off mobile compatibility

Moz Feature Announcement

Tooltip triggered from a modal, revealing a new feature that users could otherwise miss

Moz Product Tour

A series of tooltips to highlight premium features to free trial user

DataCamp User Onboarding Tour

Interface tour and tutorial to help a new user reach an aha moment faster

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Gusto Feature Onboarding Tip

Shown to trial users to sell the flexibility and benefits of the Run Payroll feature

Gusto Referral Promo

Tooltip to prompt users to invite their friends for a bonus, encouraging product virality

Heap Redesign Announcement

Modal announcement for Heap's design refresh

Highspot Feature Adoption Tour

Tooltip tour to guide users through a flow that demonstrates core functionality

Hotjar Feedback Collection Widget

Widget to launch a feedback modal with emoji ratings and email collection

HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

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Figma Launcher

Google Calendar Microsurvey

Google Calendar Support Widget

Trello's Feature Updates Announcement

Ahrefs Cancellation Flow

Delighted Cancellation Survey

Zapier Cancellation Flow

Zoom Churn Deflection Modal

Loom COVID-19 Notification Banner

PeopleGrove Emergency Feedback Survey

Thistle COVID-19 Announcement Banner

PayPal NPS & CES Survey

Google Hangouts Microphone Tooltip

Mailgun Product Walkthrough

Trello Upsell Prompt

Product Hunt Feature Tour

Airtable User Onboarding Modal

Chartbeat Product Update Tour

GameRefinery Feature Tour

GoRoster Taxonomy Tour

Joy Feature Discovery Modal

Moz Feature Announcement

Moz Product Tour

DataCamp User Onboarding Tour

Gusto Feature Onboarding Tip

Gusto Referral Promo

Heap Redesign Announcement

Highspot Feature Adoption Tour

Hotjar Feedback Collection Widget

HubSpot Redesign Announcement

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