Product Marketing Examples

Segment Feature Change Modal

A single Step Tour from Segment that explains how a feature has changed. It leverages a clear visual and...

Segment New Feature Tour

A stepped-out Tour from Segment that introduces new features. Uses a Lightbox to highlight the features and...

Pipefy Product Tour

A 3-step tour built with Chameleon that takes the user through the core features of Pipefy.

Pipefy User Onboarding Checklist

A simple and clear user onboarding checklist with a minimalistic progress bar that loads from a Launcher in...

Figma Launcher

In-app launcher to offer help resources, link to feature releases, and solicit feedback

Google Calendar Microsurvey

Freeform feedback survey delivered via a support widget in the top menu bar

Google Calendar Support Widget

Help widget in the top bar to offer help, product updates, and a link to training resources

Trello's Feature Updates Announcement

With a Tooltip, Trello informs users of new ways they can visualize and improve their workflows. The link...

Ahrefs Cancellation Flow

Ahrefs pushes the option of contacting support before a user cancels their plan. Delivered via a modal...

Delighted Cancellation Survey

Survey to collect churn feedback. Also features a message prompt for users churning due to COVID-19

Zapier Cancellation Flow

Modal triggered from the account deletion page addressing high churn rates amid COVID-19.

Zoom Churn Deflection Modal

Dynamic modal leveraging usage data to emphasize what is lost when the subcription is cancelled. Triggered...

Loom COVID-19 Notification Banner

An in-product banner advertising the introduction of Loom's expanded free plan

PeopleGrove Emergency Feedback Survey

A two-button Microsurvey built with Chameleon. Deployed to capture feedback for product direction amidst...

Thistle COVID-19 Announcement Banner

A simple sticky banner with a link, displayed to all users to share how the company is responding to the...

PayPal NPS & CES Survey

Prompted when a user reads the PayPal help documentation

Google Hangouts Microphone Tooltip

Smart tooltip triggered by talking into the microphone while muted, to help users avoid a common mistake

Mailgun Product Walkthrough

Multi-step walkthrough that introduces the new control panel UI and highlights new features.

Trello Upsell Prompt

Banner to alert users of a change in how the free plan works, with a link to an explanation of new taxonomy

Product Hunt Feature Tour

Modal tour with pre-filled information to make feature adoption easier

Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

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Chartbeat Product Update Tour

Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end

GameRefinery Feature Tour

Tooltip tour with video and images to help users get accustomed to the UI

GoRoster Taxonomy Tour

Series of modals, triggered from a self-serve widget, to help a user understand the product's status colors...

Joy Feature Discovery Modal

Onboarding modal to introduce users to a core feature, with an example that shows off mobile compatibility

Moz Feature Announcement

Tooltip triggered from a modal, revealing a new feature that users could otherwise miss

Moz Product Tour

A series of Tooltips that introduce premium features to trial users. The Tour highlights valuable features...

DataCamp User Onboarding Tour

A stepped-out Tour from DataCamp that introduces new users to the app’s interface. Uses a Lightbox and...

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Gusto Feature Onboarding Tip

Shown to trial users to sell the flexibility and benefits of the Run Payroll feature

Gusto Referral Promo

Tooltip to prompt users to invite their friends for a bonus, encouraging product virality

Tours

Tooltips

Surveys

Launchers

HelpBar (beta)

A/B Testing

Styling

Rate Limiting

Templates

Alerts

Segmentation

Inspiration Gallery

Quick-Start Videos

Help Centre

Chameleon 101

Product Marketing Inspiration

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