I've spent 10 years having the same conversation: a customer shows me their 12-step user onboarding walkthrough that fires as soon as someone signs up… They're proud of it. They've highlighted every action they want the user to take. They show off every feature they’ve worked hard to deliver. And I have to be the one to tell them: your users are going to race to dismiss it, and start exploring your product with an annoyed aftertaste.
I know this from my own experience, as well as from a poll I ran among PMs.
I asked the audience: "How many of you dismiss onboarding walkthroughs on the first step?" 91% said yes.
9/10 users exit. And yet we keep building them.
It's not that product teams don't care. They care too much. That's the problem. You're excited about what you built, and desperate for users to find their "aha!" moment, so you try to cajole, nudge, push, encourage, demand, dazzle your users, so they engage. But that’s not how it works – your users didn't log in to take a lesson; they want to explore or to find a solution to a problem.
I've watched this happen for a decade, and I've been frustrated that our own product made it too easy to create these poor experiences. We've tried to nudge people toward better default – smart delays that prevent interruptions when users are active, warnings when there are too many steps, best practice sessions, and data-driven benchmark reports. But clearly it still wasn't enough. People still shipped 12-step walkthroughs that got dismissed on step one.
Now, we can stop that at scale with AI; so, we rebuilt the creation process entirely.
Introducing Chameleon’s Copilot
Copilot is a UX Agent that creates production-ready in-app experiences from conversation – and has opinions about what would be best for your users.
The TL;DR of Copilot
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Chameleon’s new Copilot is an AI UX Agent that builds better in-app experiences: opinionated, fast, and grounded in billions of interaction data points.
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Copilot arrives pre-trained on your product, users, tone, and existing setups, so it creates on-brand, production-ready experiences without heavy prompting.
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It doesn’t just execute, it pushes back on bad UX, recommends improvements, and handles everything from strategy → creation → analysis.
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Available now, Copilot helps teams build onboarding, announcements, education, upsell, and feedback campaigns that users actually appreciate.
This isn't vibe-coding a throwaway prototype or creating a standalone app/site separate to your core product. It's creating real in-app campaigns that match your existing styles, work inside your product, deploy to real users, and drive engagement and growth.
Not only is it much faster (2 hours → 12 minutes), but you can easily create many variations for different personas, or brainstorm the right strategy/approach to take, or create multiple different Experiences for a single use case (e.g. announcement, detailed walkthrough, follow-up microsurvey), etc.
Simply describe what you’re looking to achieve and Chameleon’s Copilot will support you from there!
Chameleon's Copilot has context
Before Copilot creates anything, it learns your world. It researches your company; your user personas, jobs-to-be-done, and competitive landscape. It reads your help articles and documentation. It picks up your tone of voice from your website and existing content.
If you've already built experiences in Chameleon, Copilot knows that too. Your URL rules, your targeting patterns, your themes. So when it creates something new, it matches your brand, speaks in your voice, and fits with what you've already shipped.
This isn't an AI prompting you for context every time. It arrives informed.
Chameleon's Copilot has taste
Copilot doesn't just build fast, it builds right. It's trained on our Benchmarks data, billions of user interactions, and a decade of learning what gets engaged with versus what gets dismissed.
It knows that 5-step tours see 78% drop-off. It knows when a modal will feel interruptive versus helpful. It knows the difference between a well-timed nudge and an annoying pop-up.
When you're about to make a choice your users will hate, Copilot pushes back. It's the opinionated collaborator that helps you ship things worth shipping, not just things that are easy to ship.
Chameleon's Copilot has skills
This isn't a chatbot that gives you suggestions to implement yourself. Copilot actually does the work.
It can create multiple experience types – tours, modals, banners, microsurveys, checklists, resource centers. It can analyze your existing experiences and provide recommendations for improvement. It can edit button copy, adjust targeting, change styles, and themes. It researches the web to find accurate information about your product and features.
And throughout, it coaches you – explaining why it's making specific recommendations so you learn good practices along the way.
The result: an agent that doesn't just take orders, but brings expertise to every build.
Copilot got me from zero to nearly publishable in one session. It asked the right clarifying questions instead of guessing and identified the right friction points. I wasn't just getting output; I was seeing the strategy. Then, created an experience I could use right away. That would've taken multiple back-and-forths with our design team, but Copilot did it in minutes.
Ways to use Chameleon’s Copilot
There are lots of different ways to use Copilot, and it’s available to try today*, for free. Visit your Chameleon dashboard here or sign up for an account here.
*For some of our customers (who don’t receive beta features), the GA version will land in January.
Copilot has strategy, create, and analyze modes
You can start from scratch with a problem you’re looking to solve or a metric to improve, and Copilot will help you strategize the right campaigns to test. Or, if you have a clear idea of precisely what you need built, you can skip the planning and have Copilot build it for you. You can also leverage Copilot on any existing in-app Experiences and ask it to analyze and improve those for you!
Copilot is great for all use cases
We offer a variety of starter suggestions for you to try Copilot, but it’s adept at all the common in-app use cases:
Release Announcements: Launch features, offer beta access, introduce redesigned UI
User Onboarding: Welcome new users, reactivate dormant accounts, guide users switching from competitors
Lifecycle Education: Drive adoption of underutilized features, teach advanced workflows, show role-specific capabilities
Alerts & Notifications: Maintenance notices, deprecation warnings, account limit heads-ups
Upsell & Cross-sell: Convert expiring trials, promote premium features, cross-sell to satisfied customers
Feedback & Research: NPS collection, new feature feedback, signup motivation surveys
Coming soon
We’re excited to get feedback from you on what else you think Copilot should do! For now, we’re exploring Copilot proactively monitoring your in-app Experiences and suggesting improvements, and a debug mode, to help you more easily understand why an Experience didn’t display. Follow me (Pulkit) and/or Chameleon on LinkedIn to get the latest updates there!
Why this matters to me
I started Chameleon because I believed in-app experiences could be better than the annoying pop-ups we'd all learned to hate. Ten years later, I've seen what's possible when it's done right—and how often it's done wrong.
The problem was never that people didn't care. It's that the tools made it easy to ship fast and hard to ship well. We're trying to flip that.
Copilot is the closest we've come to encoding everything we've learned into the product itself. Not as a guide you have to read. Not as advice you might ignore. But as an opinionated collaborator that helps you build things your users will actually appreciate.
I'm proud of this one… so if you've been burned by in-app tools before—or given up on them entirely—I'd love for you to give this a try.
— Pulkit Agrawal, Co-founder & CEO
