PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

Benjamin Brandall

12 min read

Product Marketing

How to Apply Google’s Latest Notification UX to Your Own Product

What this important tweak to one of the world's biggest apps means for Product teams

Pulkit Agrawal

6 min read

Product Management

How to Create a Product Launch Roadmap: 10 Tactics & Examples

Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals.

Benjamin Brandall

9 min read

user-experience

What We Learned Analyzing 15 Million Product Tour Interactions

This new report reveals the benchmarks and best practices behind Product Tours, with unique data

Benjamin Brandall

2 min read

Continuous Feedback

NPS Survey Best Practices: The Ultimate In-Depth Guide

NPS is one of the most important KPIs for Product and Customer Success. But how do you ensure high response rates and effective analysis?

Benjamin Brandall

18 min read

Product Marketing

What is Product Marketing in 2022? A Data-Backed Definition

We define the Product Marketing role, responsibilities, and KPIs after interviewing dozens of Product Marketing Managers.

Pulkit Agrawal

10 min read

Continuous Feedback

3 User Feedback Types All SaaS Companies Should be Collecting

How to go beyond NPS to obtain user input that creates a better product

Benjamin Brandall

8 min read

Self-Serve Support

How Live Chat Enables SaaS User Onboarding

A mix of product tours, live chat and documentation enable user onboarding. Here's how to set that up.

Benjamin Brandall

5 min read

Product Marketing

7 SaaS User Segments, and How to Market to Them In-App

Get the right prompts to the right users to boost adoption, retention, and revenue

Benjamin Brandall

9 min read

Product Marketing

Welcome Emails: How to Leverage Your Product's Most Opened Message

Eight factors to consider for SaaS welcome emails - with examples

Benjamin Brandall

6 min read

Self-Serve Support

Software Documentation: Why No One Reads The Manual And What To Do

A history of self-serve support, and a look at the replacements for old school docs

Benjamin Brandall

3 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

Benjamin Brandall

7 min read

Self-Serve Support

Build Checklists, Release Logs, and More with Launchers

Launchers are flexible in-product menus which allow users to take tours at their own pace, enabling on-demand product discovery

Pulkit Agrawal

3 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Benjamin Brandall

6 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

Benjamin Brandall

6 min read

Product Marketing

What is User Onboarding? (Not what you may think!)

A clearer definition, with examples, to help frame your approach to user onboarding and shape up your user onboarding experience to empower your customer acquisition.

Pulkit Agrawal

12 min read

Product Marketing

30+ Key Product Marketing Tools for Your Stack

A reference guide for the best tools for Product Marketers

Benjamin Brandall

14 min read

Self-Serve Support

Proactive Support: How to Help Users Before They Ask

How to reduce user frustration and the strain on your support team.

Matej Kukucka

7 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

4 min read

User Onboarding

How to Build Effective Product Tours: 5 Guidelines & 5 Examples

Use these five simple guidelines to build engaging tours and find inspiration in the best real-life examples

Pulkit Agrawal

10 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

User Onboarding

6 User Onboarding Best Practices for 2022

How to keep new users from quitting and never coming back using user onboarding best practices.

Benjamin Brandall

11 min read

Product Marketing

How to Announce New Features to Drive Product Adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

14 min read

News

Deeper and Easier Analytics with our New Dashboard

New tour analytics dashboard gives you visibility into how your tours are performing in one central place.

Olivia Bolkhovsky

2 min read

News

New gallery to drive feature discovery and adoption

Pre-built labels and icons for showcasing new and changed functionality, without any design work

Pulkit Agrawal

2 min read

News

New design patterns for highlighting elements in app

More design and styling options to drive attention to key features

Olivia Bolkhovsky

1 min read

News

Introducing Tour Branching

You can now let users decide how they want to explore your product 🙌

Olivia Bolkhovsky

2 min read