Product Marketing

Welcome Emails: How to Leverage Your Product's Most Opened Message

Eight factors to consider for SaaS welcome emails - with examples

Benjamin Brandall

6 min read

Self-Serve Support

Software Documentation: Why No One Reads The Manual And What To Do

A history of self-serve support, and a look at the replacements for old school docs

Benjamin Brandall

3 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

Benjamin Brandall

7 min read

Self-Serve Support

Build Checklists, Release Logs, and More with Launchers

Launchers are flexible in-product menus which allow users to take tours at their own pace, enabling on-demand product discovery

Pulkit Agrawal

3 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Benjamin Brandall

6 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

Benjamin Brandall

6 min read

Product Marketing

What is User Onboarding? (Not what you may think!)

A clearer definition, with examples, to help frame your approach to user onboarding and shape up your user onboarding experience to empower your customer acquisition.

Pulkit Agrawal

11 min read

Product Marketing

30+ Key Product Marketing Tools for Your Stack

A reference guide for the best tools for Product Marketers

Benjamin Brandall

14 min read

Self-Serve Support

Proactive Support: How to Help Users Before They Ask

How to reduce user frustration and the strain on your support team.

Matej Kukucka

7 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

4 min read

Feature Engagement

Great Product Tours: 5 Guidelines & 5 Examples

Use these simple principles to build effective and lovable product tours

Pulkit Agrawal

6 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

User Onboarding

6 User Onboarding Best Practices for 2022

How to keep new users from quitting and never coming back using user onboarding best practices.

Benjamin Brandall

11 min read

Product Marketing

How to Announce New Features to Drive Product Adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

14 min read

News

Deeper and Easier Analytics with our New Dashboard

New tour analytics dashboard gives you visibility into how your tours are performing in one central place.

Olivia Bolkhovsky

2 min read

News

New gallery to drive feature discovery and adoption

Pre-built labels and icons for showcasing new and changed functionality, without any design work

Pulkit Agrawal

2 min read

News

New design patterns for highlighting elements in app

More design and styling options to drive attention to key features

Olivia Bolkhovsky

1 min read

News

Introducing Tour Branching

You can now let users decide how they want to explore your product 🙌

Olivia Bolkhovsky

2 min read

Other

Closing the Loop - Customer Insight to Action in Minutes

Why and how to leverage customer insights to create a successful product

Darren Chait

6 min read

User Onboarding

How Intercom Goes Beyond Intercom for User Onboarding

Intercom uses product tours for user onboarding and you should too!

Pulkit Agrawal

3 min read

Self-Serve Support

How to Build Better Self-Serve Help with Chameleon

Self-service is key to reducing support costs and helping more users succeed

Olivia Bolkhovsky

6 min read

PLG

How to Create Conversational Messaging Across the User Lifecycle

Create a system that drives deeper engagement as users progress

Aaron Glazer

5 min read

Feature Engagement

4 Ways to Build More Interactive Product Tours with Chameleon

Users learn and build habits by interacting, so here's how to make that happen

Olivia Bolkhovsky

4 min read

PLG

How to Craft the Best User Onboarding Emails

Make your user onboarding emails stand out with these best practices

Pulkit Agrawal

7 min read

Feature Engagement

Is a Lack of Gratitude Hurting Your Product Adoption?

Product adoption is driven by user motivation, and providing timely gratitude can help.

Pulkit Agrawal

3 min read

User Onboarding

Recreating Slack's User Onboarding

Everyone agrees Slack has great onboarding, and here's how you can replicate it for your own product!

Olivia Bolkhovsky

1 min read

PLG

Building a Habit-Forming Product Starts With Your User Onboarding

How to apply Nir Eyal's Hook Model to your user onboarding flows

Pulkit Agrawal

7 min read

PLG

User Onboarding Checklist: From Concept to Launched

A simple & easy to follow framework to help you launch your user onboarding in just a few days.

Olivia Bolkhovsky

7 min read

PLG

How To Improve Free Trial Conversion Rates Without Dev Time

Five easy ways to improve your product's trial experience without needing your engineers

Pulkit Agrawal

6 min read