October 2025 Wrapped: Automation does the work while you focus on strategy

Here's what slows teams down: manual account audits nobody has time for, control tools scattered across pages, and new users landing in empty accounts with no idea where to start. 

October's releases fix these:

• Get AI to handle your account cleanup

• Centralized controls for managing experiences 

• Automations that help users get started from scratch

The tedious work runs automatically while you focus on your adoption strategy.

Explore this month's updates and see what's coming soon to Chameleon.

Account maintenance gets harder to manage as you scale, and every tool piles up debt. Stale content from three product cycles ago. Audiences named "Test_v3" that nobody remembers creating. Teammates who left last year still holding admin permissions. Nobody audits this stuff manually, there's never time.

Ranger AI does it for you. It scans your account weekly, identifies what's broken, outdated, or cluttering your workspace, and suggests improvements. You review and approve fixes with one click. No manual checks, no pretending you'll "clean this up next quarter."

Why it matters: Account hygiene has a direct impact on team velocity. When your workspace is cluttered with deprecated objects and inconsistent naming, your team wastes time hunting for the right content or accidentally launches the wrong version. Ranger keeps your account clean automatically, so your team stays focused on adoption strategy instead of administrative cleanup.

👇 Explore an Interactive Demo of Ranger AI

We redesigned the dashboard navigation from the ground up. Cleaner information hierarchy, better organization, fewer clicks to reach core features, plus flexible viewing modes that fit different workflows.

But one of the biggest changes isn’t visual: account controls now have a dedicated space. The new Governance Hub is air traffic control for your in-app experiences. It centralizes Rate Limits, Alerts, Element Detection, Environments, and Ranger AI. Manage in-app delivery, prevent conflicts, keep your account clean—all from one place

Why it matters: As teams grow, admins need strong controls to prevent off-brand experiences and poor UX from reaching users. Making these controls easy to find and configure means admins can actually maintain quality standards as the team scales, instead of discovering problems after users complain. The broader navigation redesign improves overall efficiency. Finding what you need takes fewer clicks, which compounds when you're managing dozens of active in-app campaigns. 

👇 Explore an Interactive Demo of the Governance hub

New users sign up, land in an empty account, and freeze. They don't know where to start. Building something, setting up a flow, or an integration; each task requires learning your interface before they can get value from your product.

Automations solve this by doing the work for them. They're recorded sequences that perform step-by-step actions in your product (clicking buttons, filling inputs, creating objects) while users watch. Instead of reading documentation about it, users watch the Automation do the work for them. Then they can customize from there. 

Why it matters: The cold start problem kills activation. When users don't know where to begin, they churn before discovering value. Automations give them a starting point by literally doing the first task for them. Users learn by watching the system work, then continue from a functional baseline instead of a blank slate.

Building the right audience often means combining multiple properties, testing different logic, and remembering which segments you created three months ago for that campaign. We're improving how you build and manage audiences with AI-powered creation that understands natural language, favorites for quick access to your most-used segments, and a cleaner UI.

Chameleon helps product teams create in-app experiences that guide users to activation and long-term value. Whether you're onboarding trial users, announcing new features, or collecting feedback at key moments, Chameleon gives you the tools to engage users without engineering dependencies.

With Agents like Ranger handling account cleanup, Automations for building scalable workflows, and centralized controls for managing experience delivery, Chameleon replaces manual coordination with systems that work.

🚀 Book a demo to see how Chameleon can help you prove your product's value before you ask users to commit.

👉 Need help deciding? Check out our Buyers' Guide, which includes tips on running a successful evaluation and all the templates to help you make the right choice ✨