Product Marketing How to collect useable customer feedback with product surveys Collecting user experience feedback is essential for product-led growth. Here's how to deliver insight-gaining product surveys in eight steps. Paula Becchetti 23 min read
Product Marketing How Engineering as Marketing Can Increase Your Website's Authority Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service. Michael Dehoyos 6 min read
Feature Engagement Customer Journey Maps: The Path to User Delight A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a user journey mapping template to build your own. Gen Furukawa 10 min read
Product Marketing Top 15 product analytics tools to track, visualize, and analyze user behavior How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today. Adam Crookes 35 min read
PLG The 5 Languages of Customer Love: A SaaS Growth Framework ❤️ We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth? Pulkit Agrawal 8 min read
Product Marketing How to Run User Surveys in the Age of Product-Led Growth Make user feedback and qualitative data useful by leveraging these modern user survey best practices Pulkit Agrawal 8 min read
PLG 12 SaaS Growth Marketing Strategies That Worked For Real Products Proven examples of growth-driven SaaS marketing which you can replicate 12 min read
Product Marketing How to Apply Google’s Latest Notification UX to Your Own Product What this important tweak to one of the world's biggest apps means for Product teams Pulkit Agrawal 6 min read
Product Management How to Create a Product Launch Roadmap: 10 Tactics & Examples Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals. 10 min read
user-experience What We Learned Analyzing 15 Million Product Tour Interactions This new report reveals the benchmarks and best practices behind Product Tours, with unique data 2 min read
Continuous Feedback NPS Survey Best Practices: The Ultimate In-Depth Guide NPS is one of the most important KPIs for Product and Customer Success. But how do you ensure high response rates and effective analysis? 18 min read
Product Marketing What is Product Marketing? A Data-Backed Definition We define the Product Marketing role, responsibilities, and KPIs after interviewing dozens of Product Marketing Managers. Pulkit Agrawal 10 min read
Continuous Feedback 3 Types of User Feedback You Need For Your Product How to go beyond NPS to obtain user input that creates a better product 8 min read
Self-Serve Support How Live Chat Enables SaaS User Onboarding A mix of product tours, live chat and documentation enable user onboarding. Here's how to set that up. 6 min read
Product Marketing 7 SaaS User Segments, and How to Market to Them In-App Get the right prompts to the right users to boost adoption, retention, and revenue 9 min read
Product Marketing Welcome Emails: How to Leverage Your Product's Most Opened Message Eight factors to consider for SaaS welcome emails - with examples 6 min read
Self-Serve Support Software Documentation: Why No One Reads The Manual And What To Do A history of self-serve support, and a look at the replacements for old school docs 3 min read
Product Marketing Rise of the Widgets: User Engagement Tools That Live In-Product An analysis and history of tools that empower product-led growth 7 min read
Self-Serve Support Build Checklists, Release Logs, and More with Launchers Launchers are flexible in-product menus which allow users to take tours at their own pace, enabling on-demand product discovery Pulkit Agrawal 3 min read
Product Marketing How Customer Data Powers Product-Led Growth David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon 6 min read
Product Marketing 8 Product Marketing Examples and Their Use Cases A look at how top products convert, retain, and engage users (and how you can do the same). 6 min read
User Onboarding What is the User Onboarding Process? Examples & Tools to Streamline UX Your user onboarding process should guide users to find the value in your product- we guide you through how to set your users up for success. Pulkit Agrawal 20 min read
Product Marketing 30+ Best Product Marketing Tools for Your Stack A reference guide for the best tools for Product Marketers 21 min read
Self-Serve Support Proactive Support: How to Help Users Before They Ask How to reduce user frustration and the strain on your support team. Matej Kukucka 7 min read
User Onboarding For Better User Onboarding, Switch to Product Marketing This new mindset will help drive better conversion of new users Pulkit Agrawal 4 min read
User Onboarding Product Tours 101: Guidelines, Inspirations, and Tools for 2024 Build engaging product tours using these six simple guidelines and find inspiration in the best real-life examples. Pulkit Agrawal 19 min read
Feature Engagement 10 Key Change Management Principles & How They Apply to Product Adoption Discover how change management theory can help you drive product and feature adoption with ease. Pulkit Agrawal 11 min read
User Onboarding 6 User Onboarding UX Best Practices for 2023 How to prevent new users from quitting and never coming back? Follow these user onboarding best practices to keep users engaged and increase your adoption and retention rates. 15 min read
Product Marketing How Your New Feature Announcement Can Drive Product Adoption A simple framework and best practices to help you improve user engagement Pulkit Agrawal 15 min read
News Deeper and Easier Analytics with our New Dashboard New tour analytics dashboard gives you visibility into how your tours are performing in one central place. 1 min read
