Continuous Feedback

How to Reduce Customer Churn: SaaS Crisis Survival Guide

Your survival guide for identifying and saving at-risk customers.

Benjamin Brandall

11 min read

Product Management

Zoom Tips and Tricks for Virtual Meetings

Is "unmuted mic" the new "reply all"? How product managers can use Zoom to drive productivity in their remote teams

Adam Crookes

8 min read

Continuous Feedback

How to Detect and Fix Bad UX Before it Kills Your Product

Understand what frustrates your users - and fix the root of the problem.

Benjamin Brandall

7 min read

Product Marketing

How to Build a Product Qualified Leads Engagement Strategy

How to find the best fit PQL engagement strategy for your company culture.

Derek Skaletsky

14 min read

Product Marketing

COVID-19 Reveals How SaaS Products Respond in Crisis Mode

...But do we need that many product emails?

Benjamin Brandall

7 min read

Self-Serve Support

Why Every SaaS Company Needs Self Service + Automated Support

Combine self-service help and automated support to focus on the requests that matter most.

Michael Dehoyos

6 min read

Product Marketing

In-App Survey Design: Best Practice Principles for Product Teams

Receive continuous feedback and high response rates by leveraging these best practices for in-product user surveys.

Adam Crookes

7 min read

Self-Serve Support

Self-Service Help for User Onboarding is Lower Risk & Higher Reward

If you think user onboarding means giving new users a product walkthrough, then you’ve got it wrong. Instead, employ self-service product discovery to drive better user engagement and product success.

Pulkit Agrawal

5 min read

Product Marketing

Ultimate Guide to Intelligent Product Surveys (with 12 Examples)

How do you make the most of your product surveys? By ensuring they're delivered in-app, at exactly the right moment.

Paula Becchetti

16 min read

Product Marketing

How Engineering as Marketing Can Increase Your Website's Authority

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

Michael Dehoyos

6 min read

Feature Engagement

Customer Journey Maps: The Path to User Delight

A step-by-step guide to mapping your customer journey, complete with real-life example processes, and a user journey mapping template to build your own.

Gen Furukawa

10 min read

Product Marketing

Which Product Analytics Tool is Right For Your Stack? 13 Options Explored

How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today.

Adam Crookes

8 min read

PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

Benjamin Brandall

12 min read

Product Marketing

How to Apply Google’s Latest Notification UX to Your Own Product

What this important tweak to one of the world's biggest apps means for Product teams

Pulkit Agrawal

6 min read

Product Management

How to Create a Product Launch Roadmap: 10 Tactics & Examples

Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals.

Benjamin Brandall

10 min read

user-experience

What We Learned Analyzing 15 Million Product Tour Interactions

This new report reveals the benchmarks and best practices behind Product Tours, with unique data

Benjamin Brandall

2 min read

Continuous Feedback

NPS Survey Best Practices: The Ultimate In-Depth Guide

NPS is one of the most important KPIs for Product and Customer Success. But how do you ensure high response rates and effective analysis?

Benjamin Brandall

18 min read

Product Marketing

What is Product Marketing? A Data-Backed Definition

We define the Product Marketing role, responsibilities, and KPIs after interviewing dozens of Product Marketing Managers.

Pulkit Agrawal

10 min read

Continuous Feedback

3 User Feedback Types All SaaS Companies Should be Collecting

How to go beyond NPS to obtain user input that creates a better product

Benjamin Brandall

8 min read

Self-Serve Support

How Live Chat Enables SaaS User Onboarding

A mix of product tours, live chat and documentation enable user onboarding. Here's how to set that up.

Benjamin Brandall

6 min read

Product Marketing

7 SaaS User Segments, and How to Market to Them In-App

Get the right prompts to the right users to boost adoption, retention, and revenue

Benjamin Brandall

9 min read

Product Marketing

Welcome Emails: How to Leverage Your Product's Most Opened Message

Eight factors to consider for SaaS welcome emails - with examples

Benjamin Brandall

6 min read

Self-Serve Support

Software Documentation: Why No One Reads The Manual And What To Do

A history of self-serve support, and a look at the replacements for old school docs

Benjamin Brandall

3 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

Benjamin Brandall

7 min read

Self-Serve Support

Build Checklists, Release Logs, and More with Launchers

Launchers are flexible in-product menus which allow users to take tours at their own pace, enabling on-demand product discovery

Pulkit Agrawal

3 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

Benjamin Brandall

6 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

Benjamin Brandall

6 min read

User Onboarding

What is User Onboarding? (Not What You May Think!)

A clearer definition of user onboarding, with examples, to help you shape up your onboarding experience to empower user activation, adoption, and retention.

Pulkit Agrawal

12 min read