The Chameleon Standard: How Six Seasons of G2 Wins Became The Norm

Summer’s heating up, and so is our streak of G2 wins. For the sixth consecutive season, Chameleon has been named a Leader in the Digital Adoption Platform (DAP) category.  We’ve also maintained strong momentum rankings, which — let’s be honest — matter just as much.

That consistency? It’s not accidental. It’s a signal. 

These badges show what teams are actually doing with Chameleon: driving adoption without making the UX worse. The results speak for themselves.

Leadership is earned—and re-earned

These badges aren’t just shiny stickers for our homepage. They reflect what’s actually happening inside product orgs:

  • PMs ditching heavy onboarding flows for contextual, native nudges 

  • GTM teams are moving faster because they can build, iterate, and optimize

  • SaaS companies scaling personalization without scaling headcount

In short, teams aren’t just buying Chameleon. They’re scaling it and expanding use cases, from onboarding to self-serve support to product feedback loops and more!

What we’re enabling (spoiler: much more than Tours)

We’re here to help teams actually evolve their UX and provide value to users. That means:

Killing the one-size-fits-all onboarding
No more walkthroughs that look like hostage situations. Segment, personalize, and meet users where they are — including outside your product, before they even sign up

Owning product adoption, end-to-end
From  "What is this feature?" to "I can’t imagine working without it" — with Chameleon, you can do it all without engineering involvement.

🧠 Enabling smarter self-serve support
Fewer tickets. More autonomy. Seamless integration with your help center. Everyone wins (especially your CSMs).

And coming soon, interactive demos to engage users inside and outside your product, with tighter loops between behavior and product goals.  This isn’t just hot air,  it’s a 🔥 summer lineup you’ll actually use.

What real teams are saying

"We rely on Chameleon to power our onboarding, which helps drive higher user activation and improve retention. It also plays a key role in our PLG monetization efforts by enabling us to do targeted upsell and cross-sell. Its lightweight, no-code approach allows us to move quickly and make changes without relying on engineering resources."
Verified User in Computer Software

"We've been really impressed by the intuitive user experience — it's clean, easy to navigate, and well thought out. Compared to Pendo, this tool offers much more flexibility, especially when designing and customizing user journeys."
Verified User in Computer Software

"With Chameleon, we reduced live-demo needs, cut support demand, and made CX feel more cohesive."
Verified User Marketing & Advertising
"I wish I had known about it earlier. One of the challenges we had was how to provide in-app guidance and improve user onboarding for users to self-serve. Chameleon allows PMs to independently improve UX without any technical expertise."
Abdul Kader L - Product Development Lead

See real results

Read more success stories from our customers

A summer of seamless adoption

As the temperatures rise, so does the demand for intuitive, user-friendly product experiences. Chameleon empowers product teams to:

  • Build in-product guidance without engineering bottlenecks

  • Accelerate user activation and feature adoption

  • Use AI to speed up flows, optimize, and drive results faster

🚀 Join the Leaders

If you want to elevate your product experience, discover why Chameleon is the go-to choice for product teams aiming for seamless adoption and user satisfaction. 

🚀 Ready to see Chameleon in action?

Book a demo with our product experts. 

🧠 Still evaluating DAPs?

Download our Buyer’s Guide for questions, templates, and evaluation frameworks to help you choose with confidence.

Boost product adoption and
reduce churn

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