Product Marketing

How Engineering as Marketing Can Increase Your Website's Authority

Engineering as marketing is the concept of bringing extra value to current and potential customers by giving them useful tools at little to no extra cost, while promoting your main product or service.

Michael Dehoyos

6 min read

Feature Engagement

How To Create An Onboarding Journey Map For User Delight

Learn how to create an effective onboarding journey map with our step-by-step guide. Boost user delight using our tips, examples, and free template.

Gen Furukawa

9 min read

Product Marketing

Top 15 product analytics tools to track, visualize, and analyze user behavior

How do you choose the best product analytics tools when there are so many options out there? This article provides a clear overview of the best options and various use cases available today.

Adam Crookes

35 min read

PLG

The 5 Languages of Customer Love: A SaaS Growth Framework ❤️

We're all familiar with the Five Languages of Love; but what can this framework tell us about building SaaS growth?

Pulkit Agrawal

8 min read

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

9 min read

Product Marketing

How to Run User Surveys in the Age of Product-Led Growth

Make user feedback and qualitative data useful by leveraging these modern user survey best practices

Pulkit Agrawal

8 min read

PLG

12 SaaS Growth Marketing Strategies That Worked For Real Products

Proven examples of growth-driven SaaS marketing which you can replicate

12 min read

Product Marketing

How to Apply Google’s Latest Notification UX to Your Own Product

What this important tweak to one of the world's biggest apps means for Product teams

Pulkit Agrawal

6 min read

Product Management

Product Launch Roadmap: How to Plan, Execute, and Deliver a Successful Release in 2026

Learn how to build a product launch roadmap that keeps teams aligned, brings users to their first success moment, and adapts in real time as you learn what actually works — Updated March 2026.

13 min read

user-experience

What We Learned Analyzing 15 Million Product Tour Interactions

This new report reveals the benchmarks and best practices behind Product Tours, with unique data

2 min read

Continuous Feedback

NPS Survey Best Practices: The Ultimate In-Depth Guide

NPS is one of the most important KPIs for Product and Customer Success. But how do you ensure high response rates and effective analysis?

18 min read

Product Marketing

What Product Marketing Is and What a Product Marketer Does

Product marketing bridges the gap between the product and the market, driving adoption and feature engagement. Learn what a PMM does to help.

Pulkit Agrawal

10 min read

Continuous Feedback

3 Types of User Feedback You Need For Your Product

How to go beyond NPS to obtain user input that creates a better product

8 min read

Self-Serve Support

Live Chat Support for SaaS: What It Is and Why You Need It

Provide 24/7 chat support to ensure your users always have somewhere to turn to. Here’s why you need chat support, and how you can get started.

9 min read

Product Marketing

7 SaaS User Segments, and How to Market to Them In-App

Get the right prompts to the right users to boost adoption, retention, and revenue

9 min read

Product Marketing

Welcome Emails: How to Leverage Your Product's Most Opened Message

Eight factors to consider for SaaS welcome emails - with examples

6 min read

Self-Serve Support

Software Documentation: Why No One Reads The Manual And What To Do

A history of self-serve support, and a look at the replacements for old school docs

3 min read

Product Marketing

Rise of the Widgets: User Engagement Tools That Live In-Product

An analysis and history of tools that empower product-led growth

7 min read

Self-Serve Support

Build Checklists, Release Logs, and More with Launchers

Launchers are flexible in-product menus which allow users to take tours at their own pace, enabling on-demand product discovery

Pulkit Agrawal

3 min read

Product Marketing

How Customer Data Powers Product-Led Growth

David, VP Partnerships at Heap interviews Pulkit, Co-founder & CEO at Chameleon

6 min read

Product Marketing

8 Product Marketing Examples and Their Use Cases

A look at how top products convert, retain, and engage users (and how you can do the same).

6 min read

User Onboarding

What is the User Onboarding Process? Examples & Tools to Streamline UX

Your user onboarding process should guide users to find the value in your product- we guide you through how to set your users up for success.

Pulkit Agrawal

20 min read

Product Marketing

43 Product marketing tools to promote your product and drive customer love

A product marketer's job is never done. But the right tool makes it easier. Here, we're showing you Chameleon's favorite 43 product marketing tools.

73 min read

Self-Serve Support

Proactive Support: How to Help Users Before They Ask

How to reduce user frustration and the strain on your support team.

Matej Kukucka

7 min read

User Onboarding

For Better User Onboarding, Switch to Product Marketing

This new mindset will help drive better conversion of new users

Pulkit Agrawal

4 min read

User Onboarding

12 proven product tour examples to boost user adoption

Discover proven product tour examples that boost user adoption. Learn from top-performing products' best practices and strategies to engage and retain users.

Pulkit Agrawal

28 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

Product Marketing

How to create new feature announcements that drive product adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

16 min read

News

Deeper and Easier Analytics with our New Dashboard

New tour analytics dashboard gives you visibility into how your tours are performing in one central place.

1 min read

News

New gallery to drive feature discovery and adoption

Pre-built labels and icons for showcasing new and changed functionality, without any design work

Pulkit Agrawal

2 min read