Best Practices

Think product tours are dead? You’re not alone. Many SaaS teams are ditching them after watching users bounce faster than you can say “Next.” But the data tells a different story. According to Chameleon’s latest onboarding benchmarks, the top-performing product tours are not only alive, they’re thriving. The difference? Smart design, shorter flows, and user-led exploration. In this article, we’ll break down why most product tours flop, what the top 1% do differently, and how you can build a tour that drives real product adoption (instead of frustration).

Every product team thinks their onboarding is "pretty good", until an expert takes it apart, piece by piece. That’s exactly what happened when we invited Samuel Hulick, the mastermind behind UserOnboard.com, to do a live teardown of Chameleon's onboarding.

Most onboarding flows are…well, forgettable. But what happens when you flip the script and create onboarding that users enjoy? Dive in for expert insights from our judges, who’ve mastered the art of PLG.

Join us on a haunted journey as we encounter three spooky in-app characters; you’ll meet zombie messages, haunted product tours, and destructive goblin UX lurking in the depths.

User friction is always considered to be bad, but that’s not the full story. Find out about how good friction helps engage your users in this article.

Product adoption is a team sport, but the size of your team doesn’t matter as long as your user goals are clear, your team efforts are synced, and your actions are driven by results.

User onboarding checklists can be a vital part of guiding your users to find value in your product. Let's go over what they are, what they're good for, and how to make great checklists of your own.

In-app messages are a great tool for boosting feature adoption and communicating vital information about your product. However, too much of it, and it turns users off. Here’s how to avoid spamming users with too many in-product experiences.

Give your users a free trial they can’t live without. Win more signups, activate users faster, and make the most of it.

As your product evolves, your roadmap is going to change. To keep your roadmap effective amidst that change, keep your product vision at the forefront of your decision-making process. Here are the steps to guide you through.

If you could describe your typical user, who would they be? Learn how to create your own with these examples and a free user persona template to guide your product teams toward the right customers.

These top user onboarding principles will help you make onboarding flows that drive adoption and product growth, while decreasing customer churn.

Are you a woman in product looking to develop your career, hone your skills, learn from experts, and become more successful in the industry? We’ve got you covered.

In the ever-changing world of product management, continuous learning is crucial for success. So we’ve made things easy for you by hand-picking the top 10 podcasts that deserve a spot in your playlist.