July 2025 Wrapped: AI talk to create, better tracking, and reporting

Our July releases were hotter than the summer sun 🔥. We launched Interactive Demos (free for all) and new AI talk to create features (add-on for Paid Plans). Plus improvements to help you measure what moves the needle for your adoption goals. 

Explore July's updates below and get a sneak peek at what’s coming soon to Chameleon. 

It’s becoming clearer and clearer: prospects don't want to hear about your product; they want to see it in action, which happens sooner than you may think. 

Once they're using it, you need proof they're on the right track to succeed. 

Meet Chameleon’s product-connected interactive Demos. 🕹️

You can create unlimited Demos for free without using any other Chameleon functionality. This is great for leveling up your product showcases on your website or educating users in your help guides. 

If you’re an adoption guru, Demos are more powerful with the whole Chameleon suite: use AI to create your Demo and get ready-to-use launch content, track conversion goals, and target Demo viewers in-app. Demos AI+ is available as part of a paid add-on with all annual Chameleon subscriptions.

Why it matters:  Speed up product launches without repetitive manual labour while AI does the work for you. Plus, you can track demo engagement and understand which features grab attention, then personalize campaigns and in-apps accordingly.

👇 See how to create a Demo in Chameleon 

👉 If Demos are new to you, hear Stefanie from Healthie break down their approach.

Here's the thing about measuring success: completion rates only tell part of the story. Sometimes the most valuable user action isn't finishing an entire tour, it's clicking "Learn more" or "Try it now" at precisely the right moment. So, we’ve made it easier to define success by clicking a specific button in a Banner or an image in a Tour.

Why it matters: CTA clicks help you measure success when full completion isn't required to deliver value. You can gauge user interest early in the process, before asking them to commit to a full workflow. If users view but don't click, it may suggest unclear messaging, low interest, or poor timing, which is valuable insight for iteration. 

👇 See how you can use Goals in Chameleon to track conversion

Data without context is just noise. The new Homepage “Experiences Leaderboard” cuts through the clutter by showing you which Experiences drive the most engagement across your account. Think of it as your highlight reel, but for user engagement. The leaderboard ranks your top-performing experiences by views, completions, or goal conversions.

Why it matters: Instead of digging through individual Experience reports, you get an at-a-glance view of what's working and what's not across all Experience types. Spot patterns in your highest-performing in-apps, identify experiences that need optimization, and double down on what's already driving results.

We’re enhancing interactive Demos with a live “Analytics” page, A/B Testing, and video uploads. This will make it easier to create show-stopping Demos and understand where users find value. Plus, we have more enhancements to our other products, including adding “Rich Text Editor” to Launchers. 

Whether you're showing prospects what they're missing or helping existing users discover value they haven't found yet, Chameleon helps you demonstrate value easily and measure what drives adoption. The days of crossing your fingers and hoping users "get it" are over. Now you can show them exactly what they need to see, when they need to see it, and measure the engagement that moves your business forward.

🚀 Book a demo to see how Chameleon can help you prove your product's value before you ask users to commit.

👉 Need help deciding? Check out our Buyers' Guide, which includes tips on running a successful evaluation and all the templates to help you make the right choice ✨