Your product tour is too long—and four other hard truths from our 2025 Benchmark Report.

Every product team thinks their onboarding is "pretty good", until an expert takes it apart, piece by piece. That’s exactly what happened when we invited Samuel Hulick, the mastermind behind UserOnboard.com, to do a live teardown of Chameleon's onboarding.

The real debate isn’t "build vs. buy"—it’s about rethinking how we approach onboarding. What if the answer isn’t the tool you choose but how well you understand your users’ journey? Let’s explore how shifting the focus to strategy and user experience can transform onboarding into something truly impactful.