Using insights from Chameleon’s Benchmark Report 2025, public case studies, and peer-reviewed behavioral research - and co-authored with Flow (analytics and experimentation partner) - this piece explains what’s breaking in old-school tours and how modern, adaptive onboarding gets more users to their first “aha” faster.

Your product tour is too long—and four other hard truths from our 2025 Benchmark Report.

Every product team thinks their onboarding is "pretty good", until an expert takes it apart, piece by piece. That’s exactly what happened when we invited Samuel Hulick, the mastermind behind UserOnboard.com, to do a live teardown of Chameleon's onboarding.