In-app guidance that finds and fixes product friction

What sets Chameleon apart is its deep focus on activation, onboarding, and in-app experiences. The range of features is extensive, allowing for a high level of customization. I love the variety of experiences you can build; embeddables give us a lot of creative freedom. The native integration experience is the best I've seen among similar tools.

We do everything we can to both activate users in their early moments and guide them through the process. That's where Chameleon comes in, we use it wherever we can to leverage the in-product experience.

Chameleon was easy to set up, enabling us to quickly create and measure customer experiences. Within two weeks, we saw significant adoption gains for a new offering. Its speed and flexibility helped us boost feature adoption, announce maintenance, and gather satisfaction data.

I think the value is in engaging our customer base in ways that we couldn't before, whether it's through onboarding, or trying to get them to adopt new features, or have a conversation with us about a new product that we're offering. We're constantly in contact with them in ways that we weren't able to be before.

When you look at similar tools in the space, it starts and ends with product tours. But with Chameleon, their vision for the future is more than that.

Chameleon is much more contextual and flexible, so we can be more experimental with onboarding. I’ve been recommending that PMs use Chameleon to test and validate assumptions before building any functionality.