Product Marketing Inspiration

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Gusto Feature Onboarding Tip

Shown to trial users to sell the flexibility and benefits of the Run Payroll feature

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Gusto Referral Promo

Tooltip to prompt users to invite their friends for a bonus, encouraging product virality

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Heap Redesign Announcement

Modal announcement for Heap's design refresh

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Highspot Feature Adoption Tour

Tooltip tour to guide users through a flow that demonstrates core functionality

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Hotjar Feedback Collection Widget

Widget to launch a feedback modal with emoji ratings and email collection

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HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

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HubSpot User Onboarding Tooltip

Bright tooltip with a CTA to explain why teams are valuable and what they enable

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Instagram Notification Permission Modal

Modal leveraging FOMO to persuade users to turn on notifications for new activity

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Jet Cart Abandonment Modal

Modal to discourage cart abandonment by promoting free shipping

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LinkedIn Feature Discovery Tooltip

Tooltip to encourage users to add hashtags and gain influence by reaching more people with content

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LinkedIn Redesign Tour Modal

Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour

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Mixpanel Beta Invite Promotion

Modal to gauge interest in the beta pilot of a user community by collecting registrations

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Mixpanel Feature Onboarding Tooltip

Tooltip tour to encourage users to take the first steps in exploring a new feature and learning its taxonomy

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PandaDoc Feature Discovery Tip

Subtle tip shown to new users to help them streamline a regular workflow

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PandaDoc Tooltip

Hint to make it clear that the Send function can be used as a way to preview content and analytics

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QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

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SendGrid Feature Upsell Tooltip

Tooltip to sell a newly-released feature to interested users through booking a demo

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Spendesk User Onboarding Tour

Engaging user onboarding tour to explain key features and communicate a bold brand personality

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Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

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Stripe Release Notes Modal

Announcement to summarize updates to a feature since the user's last visit

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YouTube Customer Satisfaction (CSAT) Survey

Customer satisfaction survey delivered contextually to collect feedback on a new feature

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YouTube Interface Redesign Tooltip

Tooltip to help users adapt to a new sidebar menu

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Zendesk User Onboarding Checklist

Tooltip to prompt the user to go through a checklist that drives activation through completing account setup

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Zenefits Free Trial Conversion Banner

Eye-catching banner warning the user that their demo period is ending, to prompt purchase

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Quartzy Taxonomy Modal

Onboarding modal to explain new taxonomy and sell benefits of the feature

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Voxox Onboarding Tour

Tooltip tour triggered from a modal, explaining account setup and core features

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Dropbox Design Change Modal

Friendly modal that prompts the user to tour the new interface design

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Dropbox Paper Onboarding Banner

Bright banner and contextual hotspot to uncover a hidden interface element

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Dropbox Paper Tooltip

Tooltip to improve form submission rate by explaining why the user needs to enter their email

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Elevio Onboarding Modal

Modal to explain a context-switch into preview mode and avoid user confusion