Chameleon's Feature Feedback Embedded Banner
Asking for feedback at the wrong moment is how you get silence. Chameleon sidesteps this by gating this...
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Chameleon's New User Activation Banner
Most new users don't fail to publish because they're not interested. They log in, poke around, and then life happens. Chameleon tackles this with an embedded banner that surfaces on the dashboard homepage after a user has returned a few times without publishing. It acknowledges their exploration without judgment and gives them one clear thing to do next. No pop-up. No guilt trip. Just the right message, to the right person, at the right time.
Why it works
The empathy-first hook
Most in-app messages treat users like they haven't done anything yet. This one does the opposite. It opens by naming what the user has already done: logged in, explored, gotten curious. That reframes everything. By the time the call to action appears, it doesn't feel like a demand. It feels like a natural next step. Users don't push back on messages that feel like they were written for them specifically.
Patience as a strategy
Showing this banner on the first login is the UX equivalent of asking for a five-star review before someone has used the product. Too much, too soon. By waiting until the user has come back a few times, you're targeting exactly the right person: someone clearly interested, but not yet over the finish line. That precision is what separates a nudge from a nag. Show up too early and it's noise. Show up at the right moment and it's useful.
Name the milestone, not the action
'Learn more' is the laziest CTA in software. This one skips the vague and goes straight to the destination: publish. That's not just a design choice; it's a psychological one. When you can picture exactly what you'll accomplish by clicking, you're more likely to do it. 'Publish your first experience' is a finish line, not a door to another hallway. Name the milestone, not the action, and the CTA sells itself.
Replicate this with Chameleon
Build an Embeddable to guide new users to their first published experience.
- Target users who haven't completed a key product action yet
- Suppress on the first login and show from the 3rd session on
- Exclude users who have completed the activation goal so the banner disappears once they've taken the desired action
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