Trello's Feature Updates Announcement
With a Tooltip, Trello informs users of new ways they can visualize and improve their workflows. The link...
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Product Marketing Examples
Feature Announcements
In-app feature announcements to highlight new functionality and engage users
Product Hunt Feature Tour
Modal tour with pre-filled information to make feature adoption easier
Chartbeat Product Update Tour
Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end
Moz Feature Announcement
Tooltip triggered from a modal, revealing a new feature that users could otherwise miss
LinkedIn Feature Discovery Tooltip
Tooltip to encourage users to add hashtags and gain influence by reaching more people with content
QuickBooks Feature Announcement Modal
Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety
Stripe New Product Launch Modal
Information-rich modal to announce a feature overhaul and its benefits, with links to documentation
Stripe Release Notes Modal
Announcement to summarize updates to a feature since the user's last visit
Google Analytics Download Prompt
In-product promotional tooltip to encourage the user to download the mobile app.
Google Sites Feature Announcement
Modal to announce new, simpler workflows in Google Sites
Google Sheets Feature Announcement Modal
Important announcement about new functionality and related privacy settings
Segment GDPR Notification
Notification targeting GDPR-interested users about a new, relevant feature
Mixpanel Help Center Announcement
Highlight and explain a new button and interaction ability to users.
Facebook Ads Product Tour
Announcing a new feature with a short modal tour.
Stripe Tooltip
Tooltip to promote new functionality when user lands in the Invoices section
Google Analytics Tooltip
Distinct tooltip to notify users of a new item in the navigation bar
Zenefits Feature Launch Modal
Modal with personable video (not screencast) to launch new Payroll product
Crunchbase
Non-invasive modal that persists to help encourage new product discovery
AngelList Product Launch Banner
Wide banner to promote a new product launch in the form of an invite
AngelList Product Launch Modal
Modal to introduce benefits of a new product before users explore the interface
Carta Design Change Banner
Bottom banner to pique interest & manage expectations for upcoming UI changes
Mixpanel Feature Modal
Education on how new functionality works, including explanation of taxonomy
Prosperworks Modal
Brief announcement about new features with CTA to discover the full list
Facebook Ads New Feature Modal
Announces new functionality with a quick product tour
Google Adwords Product Walkthrough
Announcing Beta features with optional product walkthrough
Google Calendar Rebrand Announcement
Announcing a design change and giving users the choice to learn more or explore on their own
MailChimp Feature Announcement
New feature announcement modal to drive adoption
MailChimp Product Announcement
Modal conveys the benefits of a recent feature release
Prosperworks Release Notes Modal
Used modal for sharing product release notes, highlight the top releases
YouTube Tooltip
Bringing attention to a key element that provides further product updates
Facebook New Feature Tooltip
Uses a tooltip to highlight new functionality without interrupting a user's workflow
Mixpanel Product Tour Modal
An Announcement Tour from Mixpanel that introduces a new feature. It allows users to start a more in-depth...
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