Product Marketing Inspiration

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TurboTax Inline Tooltip

Detailed explanation about terminology from in-line tooltip

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Help Scout Demo Modal

Targets new users to sign up for a live demo

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Segment Notification Banner

Top banner to notify users about important changes to their app

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Sift Science Welcome Modal

Welcome modal that reinforces value and prepares users for setup steps

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Mixpanel Help Center Announcement

Highlight and explain a new button and interaction ability to users.

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Slack Tooltip

Callout to explain key / new concepts and terminology to new users.

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1Password User Onboarding Modal

Critical announcement modal for a user to save key account credentials as part of setup

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Facebook Ads Product Tour

Announcing a new feature with a short modal tour.

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Hotjar Lightbox Modal

Lightbox explaining how to install Hotjar and encouraging users to do so

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Quip Lightbox

Lightbox used for user onboarding, to draw attention to & encourage interaction with key functionality.

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Reddit Modal Survey

Feedback request when user clicks to revert their Reddit version (to old design)

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Stripe Tooltip

Tooltip to promote new functionality when user lands in the Invoices section

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The Telegraph Adblock Modal

Request to disable adblocking when detected for content site

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Google Analytics Tooltip

Distinct tooltip to notify users of a new item in the navigation bar

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Zenefits Feature Launch Modal

Modal with personable video (not screencast) to launch new Payroll product

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Customer.io Demo Modal

Subtle upsell modal that prompts users to join a demo from the marketing site

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Intercom Tour Lightbox

Lightbox highlights a specific feature and step explains how to use it

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Zendesk Demo Request Modal

Website modal to target visitors that redirects to a Request Demo form

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Airbnb Onboarding Checklist

Reminder of potential value to help motivate users to complete onboarding

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Mixmax Signup Modal

Signup modal after successfully using Mixmax as a meeting attendee

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OpenView Lead Capture Modal

Signup for upcoming podcast launch to engage users through another medium

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AngelList Product Launch Banner

Wide banner to promote a new product launch in the form of an invite

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AngelList Product Launch Modal

Modal to introduce benefits of a new product before users explore the interface

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Buffer Product Tour Modal

Product tour tailored to users trialing Buffer's advanced Business Plan

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Carta Design Change Banner

Bottom banner to pique interest & manage expectations for upcoming UI changes

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ChartMogul Feature Gate

Modal with information and up-sell CTA when user clicks a premium feature

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Crunchbase

Non-invasive modal that persists to help encourage new product discovery

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DRT Email Capture Modal

Email signup request during a free trial to enable sales follow-ups

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Mixpanel Feature Modal

Education on how new functionality works, including explanation of taxonomy

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Outbound Feature Announcement

New feature notification for users, with an avatar for greater personality