Chameleon's New Feature Product Tour
Chameleon built this five-step tour to get people using its Insights section rather than clicking past it....
Back To Inspiration
Trustpilot's Plan Renewal Embedded Card
A single Card that fits seamlessly on the page spotlights locked features and encourages customers to renew for access.
Why it works
An incentive to renew
Renewing a plan is usually a neutral task, something a customer does without expecting anything in return. Trustpilot gives customers a reason to be excited by adding a new AI search analytics feature to their existing plan upon renewal. This makes renewal a positive interaction and gives users a reason to do it ahead of time.
Leans on the brand
The illustration is a small mockup of Trustpilot's own display review widget. Tracking where reviews surface on other platforms is hard to draw in a two-inch square, so the Card doesn't try. It reaches instead for the one piece of imagery every visitor already recognizes as Trustpilot: the star logo itself.
One card, not a takeover
This message fits in perfectly on the homepage dashboard: same width, same corner radius, same design. It doesn't block the review inbox or interrupt the user from their task. Sitting in a stack of useful widgets, like the review spotlight below it, lets the Card borrow some of that credibility.
Replicate this with Chameleon
Build an Embeddable to prompt existing customers to renew their plan.
- Target customers who are already subscribed to the plan being renewed
- Show a preview of the specific feature they'd gain, not a generic plan comparison
- Let users dismiss the card without blocking the rest of the dashboard
More Embeddable, Upsell, & Built with Chameleon examples
Bexio's New Feature Embedded Banner
Every bexio customer who opens the desktop quoting page sees this banner sitting directly above their quote...
Kiddom's Feature Explainer Embedded Demo
A website page can tell you what a feature does, or it can let you try it. Kiddom chose the second option....
Chili Piper's Trial Conversion Launcher
When a user signs up for a feature trial, they need to understand what they've signed up for and know where...
Chameleon's Feature Announcement Embedded Card
Chameleon uses an embedded card on the Integrations page to announce an update, delivered exactly where...
Chameleon's Enterprise Upsell Embedded Card
Showing an upsell prompt to every user approaching a usage limit treats a nuanced situation crudely. This...
