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Chameleon's Feature Feedback Embedded Banner

Asking for feedback at the wrong moment is how you get silence. Chameleon sidesteps this by gating this embedded banner behind actual usage: it only surfaces to users who have already engaged with the feature, not to people who stumbled onto the page once and left. When a user sees this ask, they know they're the intended audience, and that's exactly what makes them more likely to respond.

An embedded banner on Chameleon's Governance page asking users how valuable the AI-powered cleanup feature has been, with a 'Give Feedback' button and a 'Later' dismissal option.
Why it works

Earn the ask before you make it

This banner only appears to users who have actually used the feature. That one targeting rule is the difference between feedback that's meaningful and feedback from people who have no real opinion yet. When someone sees 'How valuable is this for keeping things organized?' and they've been using it for weeks, the question lands. They have an answer. Showing the same banner to a brand-new user would be noise at best and mildly annoying at worst. Usage history is the qualifier that makes the ask credible.

Earn the ask before you make it

The respectful out

There are two buttons: 'Give Feedback' and 'Later.' The second one matters as much as the first. Giving users a clear, labeled way to dismiss a prompt without permanently closing the loop signals that you respect their time. It also keeps the relationship intact. A user who dismisses a feedback request politely is not a lost cause; they might respond next week. A user who feels nagged into something tends not to come back at all.

The respectful out

Embedded over interrupted

This ask lives inside the page, not on top of it. It doesn't block the content the user came for. That's a meaningful design choice. Modals that interrupt flow carry an implicit message: your task can wait. Embedded banners carry a different one: here's something worth noticing, but your work comes first. For a feedback ask, where the goal is goodwill as much as data, that tone is exactly right. Users who feel respected are more likely to respond, and more likely to say something useful when they do.

Embedded over interrupted

Replicate this with Chameleon

Build an Embeddable to collect feedback from users who have engaged with a specific feature.

  • Target users who have completed a key action inside the feature at least once, so the ask is always relevant
  • Place it on the feature's home page rather than a general dashboard, so context is built in
  • Include a 'Later' dismissal option and suppress the banner for users who have already submitted feedback
Replicate this with Chameleon
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