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Product Marketing Inspiration

Smart ways to drive product adoption

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Google Adwords Onboarding Tooltips

Tooltip tour to surface key features and examples of why they're useful

Google Analytics Download Prompt

Google Analytics Download Prompt

In-product promotional tooltip to encourage the user to download the mobile app.

Google Chat Onboarding Tooltip

Google Chat Onboarding Tooltip

Tooltip to explain taxonomy around rooms and conversations, plus highlight the relevant part of the interface

Google Privacy Notification

Google Privacy Notification

Tooltip notification to remind the user about settings they can use to control privacy

Google Sites Feature Announcement Modal

Google Sites Feature Announcement

Modal to announce new, simpler workflows in Google Sites

delighted premium feature gate

Delighted Premium Feature Gate

Banner and tooltip to explain why the Trends feature is disabled, while showing what the feature does

airtable user onboarding tooltip

Airtable User Onboarding Tooltip

Tooltip revealing deeper layers of the product and taxonomy

Airtable User Onboarding Tour (2016)

Bold product tour with a strong value prop, leading to pre-made examples that help the new user get started...

amplitude feature education banner

Amplitude Feature Education Banner

Feature tour contained within a bottom banner

amplitude product redesign tour

Amplitude Redesign Announcement

Tooltip tour to help users adjust to a new product design by explaining the benefits

baremetrics trial upgrade banner

Baremetrics Trial Upgrade Prompt

Striking banner to create a sense of urgency to upgrade to a paid plan

bitly upsell modal

Bitly Upsell Modal

Premium feature wall with benefit-driven copy

coinbase user setup modal

Coinbase User Setup Modal

Modal announcing a block on certain features until the user completes setup

buzzsumo beta opt in banner

BuzzSumo Beta Opt-In Banner

Persistent banner to encourage users to try new beta features

GoToMeeting user onboarding tooltip tour

GoToMeeting Product Tour

Tooltips to highlight essential features and prime the user for permission requests

Quartzy Product Tour

Quartzy onboards new users with a quick onboarding tour that begins with a welcome modal that re-iterates...

eventbrite onboarding modal

Eventbrite Onboarding Modal

Personalized onboarding by letting users choose their purpose

wistia upsell banner

Wistia Upsell Banner

Banner to prompt users to upgrade to a paid plan

airbnb design change modal

Airbnb Design Change Modal

Welcome modal to announce a layout and functionality redesign

chartio welcome modal

Chartio Welcome Modal

Sample dashboard introduction and explanation modal

coinbase user onboarding modal

Coinbase Onboarding Modal

Modal prompt to encourage users to verify identify and secure their account

gmail design change modal

Gmail Design Change Modal

Welcome modal encouraging users to opt-in to the new interface design

google sheets feature announcement modal

Google Sheets Feature Announcement Modal

Important announcement about new functionality and related privacy settings

invision dsm upsell prompt

InVision DSM Upsell Prompt

Prompt to encourage users to download a plugin for enhanced functionality

LinkedIn Design Change Tooltip

Tooltip to notify users about the value of a change to their profile layout

lookback wrong password error banner

Lookback Error Banner

Small banner to notify users about incorrect login credentials

mixpanel alert tip

Mixpanel Alert

Subtle notification to users to refresh page after period of inactivity

segment gdpr notification tip

Segment GDPR Notification

Notification targeting GDPR-interested users about a new, relevant feature

turbotax inline tooltip

TurboTax Inline Tooltip

Detailed explanation about terminology from in-line tooltip

help scout demo modal

Help Scout Demo Modal

Targets new users to sign up for a live demo

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