4.4 Stars on G2
2025 Proddy Award for Top Adoption Product
25% Average lift in user retention
Launch in-app nudges with in-house quality and no-code speed
Chameleon's AI creates experiences that feel native, launch at the right moment, and never overwhelm, so you drive product adoption that delights users.
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Since 2023
Since 2024
Since 2024
Since 2025
Since 2025
4.4 stars from 348 reviews
Connecting the world's greatest companies to their customers
Your winning product adoption stack
Included on all plans; offer self-serve support, get more product feedback, and nudge users to "aha!" moments
Product Tours Launchers Banners Microsurveys Tooltips Embeddable Cards HelpBar
Place these omnipresent patterns above your product, or embed them between elements to capture attention. Place these omnipresent patterns above your product, or embed them between elements to capture attention. Place these omnipresent patterns above your product, or embed them between elements to capture attention. Collect user feedback with contextual and targeted in-product surveys. Guide users with helpful, always-on tooltips that provide in-line help. Seamlessly embed native-feeling content blocks within your product. Empower users to find docs directly in your product with a spotlight search.
Product adoption
without the tradeoffs
AI power without the chaos. Native experiences without the engineering debt.
Insights without the guesswork.
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AI that already knows your product
Create full campaigns through chat or voice, personalize every experience, and put account cleanup on autopilot.
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Deliver nudges just at the right time
Checklists, nudges, and walkthroughs triggered by real user behavior. Perfectly matched to your product. Helpful when needed, invisible when not.
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Never guess what's working
AI spots what to improve. Native A/B testing proves what works. 30+ integrations send insights everywhere. Optimize based on data, not hunches.
Ship fast, stay safe
Rate limits, alert systems, and AI governance give you the confidence to move quickly without risking bad UX.
You get so much more than we could ever fit on one page
Chameleon goes deep; this is just a peek at everything you can do.
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
Alerts
Receive email or Slack notifications when Experiences are not seen or completed in a set time period.
Learn More
Experience Goals
Measure the effectiveness of Tours by using custom events to see if users later perform key actions.
Learn More
A/B Testing
Experiment with your Tours and Microsurveys. Analyze the results and push the best version.
Learn More
Performance Analysis
Review individual Experiences' performance as a timeline graph, funnel view, or by completion.
Learn More
AI Assistant
Improve or generate content for Experiences. Turn help articles into bullets, or change the tone of copy.
Learn More
Content Personalization
Use user variables to personalize your Experience content, or show on user specific URLs.
Learn More
User Tagging
Tag users through CSV uploads, or automatically tag them upon button click to create audiences.
Learn More
Experience Tagging
Easily organize your team's efforts by adding Tags to any Experience you create.
Learn More
Localization
Show Experiences in your users' language. Upload transcription files directly to Chameleon.
Learn More
Accessibility
Chameleon meets accessibility standards with focus management, tab traps, and image labeling.
Learn More
Element selection
Position or trigger in-app messages based on elements in your app. Supports Shadow DOMs and SPAs.
Learn More
Restful and JS API
Send data in/out of Chameleon. Use it to manage Experiences or create webhooks.
Learn More
Google OAuth
Use your Google for Work account to enable your team to access your Chameleon Dashboard securely.
Learn More
Two-Factor Authentication
Add 2FA to your account to add another layer of protection to your Chameleon account on all plans.
Learn More
Grouped Filters
Combine different filters into multiple groups and define Audience Segments in Chameleon.
Learn More
Rate Limiting
Manage what Experiences users see, then throttle how often and how many are shown.
Learn More
Element Rules
Leverage up to two on-page elements to control where, and if, Experiences should display.
Learn More
Recurrence
Control how often a Tour or a Microsurvey should repeat for a user based on actions and intent.
Learn More
Templates
Build faster with over 50 pre-made Templates. Or create your own to reuse for your org's use cases.
Learn More
Custom CSS
Take styling to the next level with optional custom CSS. Ensure every message you show looks native.
Learn More
Inline Positioning
Show Launchers from embedded elements in your app. Create guidance that sparks engagement.
Learn More
Activity Feed
Review all changes to Experiences. Leave comments so teammates can quickly understand what's different.
Learn More
Review Changes
See a side-by-side comparison of edited Experiences and let admins decide which version will go live.
Learn More
On-page Triggers
Show your Tours after a timed delay, upon click/hover, or add an icon to nudge users to learn more.
Learn More
Experience Branching
Trigger further Experiences for select groups of users. Or re-target users based on their engagement.
Learn More
Mobile Filters
Display Experiences on mobile devices by leveraging a single filter in your Segments.
Learn More
Debug Script
Use our console Debugger tool to get troubleshoot Experiences that are not displaying as expected.
Learn More
Analytics Integrations
Two-way integrations with your favorite tools, including Heap, Mixpanel, Amplitude, and GA4.
Learn More
CDP Integrations
Install in a few clicks and import/send user properties with Segment and Freshpaint.
Learn More
Reverse ETL Integrations
Sync data from your warehouse to Chameleon for deeper targeting with Hightouch or Census.
Learn More
Additional Actions
Launch Chili Piper modals, start Intercom live chats, open Figma files, and more from button clicks.
Learn More
Segmentation
Deliver targeted and personalized Experiences to every user. Create and deliver segmented messages.
Learn More
SOC 2, GDPR, and CCPA
Chameleon is committed to privacy and security and is fully compliant with EU and US regulations.
Learn More
Smart Delay
Trigger Tours and Microsurveys when there's a break in the action and users are most receptive.
Learn More
From first click to full adoption, see how our customers win
Security
Enterprise secure. Startup fast.
Security isn’t an afterthought, it’s built in. We keep your data safe, your systems stable, and your team confident, all while moving faster than the old-school DAPs.
SOC 2 Type II compliant
GDPR Compliant
PCI-Compliant With Stripe
CCPA Compliant
Frequently Asked Questions
Chameleon stands apart by focusing on native-feeling, non-disruptive in-app experiences that blend seamlessly into your product. While traditional DAPs like Appcues or Pendo often rely on pop-ups or overlays, Chameleon prioritizes embedded, context-aware elements—like banners and checklists—that enhance existing flows rather than interrupt them. It’s built for teams who value UX and want full control to personalize user journeys without compromising the product experience.
Yes! Chameleon is designed to fit seamlessly into your existing stack. It offers robust integrations with analytics platforms, CRMs, feature flag tools, data warehouses, and more—so you can trigger experiences based on real-time data, personalize content, and measure impact across your workflow. No need to rip and replace—just enhance what you already use.
With Chameleon, you can create a range of customizable, native-feeling experiences—like onboarding checklists, embedded banners, product tours, microsurveys, and launch announcements. These are all built to guide users, drive adoption, and deliver value—without interrupting the product experience. Everything is fully controllable, so you can target specific segments, set precise triggers, and design flows that feel like a natural part of your app.
Very granular. Chameleon gives you deep control over who sees what, when, and where. You can target experiences based on user attributes, behaviors, page URLs, custom events, or even specific CSS elements. You can also customize design down to the pixel, apply themes, and use advanced display rules—like rate limiting and element matching—to protect the user experience. It's built for teams that care about precision and polish.
Chameleon offers hands-on, responsive support tailored to your needs. You’ll have access to a rich knowledge base, in-app guidance, and email support. For larger teams or complex use cases, Chameleon provides strategic onboarding, personalized training, and ongoing success check-ins to help you get the most out of the platform.
Absolutely. Chameleon offers migration support to help you transition smoothly from tools like Appcues, Pendo, or others. Our team can guide you through replicating key experiences, mapping data, and optimizing flows for better performance—so you don’t just copy-paste, you level up.
4.4 stars on G2
Break up with basic in-apps. Let's talk smart product adoption that works.