Element Selection

Trigger and position in-app messages with laser focus

Craft the right message, position it in the right place, and deliver it at the right time
Trigger and position in-app messages with laser focus

Put a spotlight on your product

Draw attention to important features and visually guide users for smooth UX flows
  • ๐Ÿ‘† Position with accuracy

    Use point-and-click selection to anchor in-app messages to page elements
  • ๐Ÿ”ฆ Highlight key features

    Spotlight elements on the page to help users perform key actions
  • ๐Ÿš€ Drive key actions

    Trigger and track clicks on elements for full control of user experience
๐Ÿ‘† Position with accuracy ๐Ÿ”ฆ Highlight key features ๐Ÿš€ Drive key actions

Use page elements as anchors to get users hooked

Chameleon uses CSS Selectors to pinpoint page elements and position in-app messages exactly where you need them on your page

Trigger and position in-app messages with laser focus
Position with precision

Position Experiences with accuracy to call attention to the right feature or even to stay out of the way

Specify your element further

Edit or add individual selectors based on HTML hierarchy, tags, unique IDs, and more

Add custom CSS paths

Chameleon can adapt if your website structure changes frequently or have a very specific CSS class

Draw attention to the essentials

Visually guide users to critical features with product Tours, in-app announcements, and messages

Highlight page elements

Use shrouds, lightboxes, or hotspots on your product tours or feature announcements to guide the usersโ€™ eyes

Set custom element rules

Guide users based on what they can see requiring an element to be on the page before a message is shown

Customize your design and UX

Change opacity, add blur, include shroud, and more to personalize and style Experiences

We considered other platforms but chose Chameleon due to the support for our tech stack. Support for shadow DOMs was aย mustย for us.
Vlado Hruda
Staff Product Manager

Bring the action to user interaction

Drive users to perform key actions and unlock features, triggering clicks to and from page elements

Fire clicks on page elements

Set additional actions for clicks on buttons and CTAs within Experiences

Track clicks and send event data

Explore user behavior even further with data from clicks and interactions

Target with data from clicks

Bring that data back into Chameleon to target Experiences based on user behavior

What else can Chameleon do?

Element Selection


Achieve perfect brand cohesion with native styling

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Element Selection

A/B Testing

Test and iterate in-app messages until perfect

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Element Selection

Rate Limiting

Set the right pace for in-app guidance

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Take users from "aha!" to "oh yeah!"

Get started free in our sandbox or book a personalized call with our product experts