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Modals

Steal these high-performing modal patterns for onboarding, announcements, and UI updates—designed to guide, not annoy.

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A folder view in Zapier with a modal in the top right announcing a new feature. The modal includes a preview image of what the feature produces.
Zapier's Feature Announcement Modal
 A small modal appears in the bottom-right corner of the Cowork home screen, prompting users who haven't connected any tools to kick off a guided setup process. The card shows a padlock illustration and a 'Let's go' CTA button.
Claude's Cowork Setup Modal
 A folk CRM onboarding screen asking users to provide personal details, choose between Team or Personal CRM use, name a workspace, and select intended use cases.
Folk's Onboarding Walkthrough
 A feature update announcement modal in the Rydoo expense management app, with a media preview and a
Rydoo's Feature Update Modal
 Walnut's onboarding modal prompting a user to request access to their organization's account, with an 'Ask to join' CTA.
Walnut's Onboarding Modal
 A Wellfound upsell modal introducing an AI recruiter feature, with a
Wellfound's Upsell Modal
 A Figma feature announcement modal presenting multiple new product launches in color-coded blocks
Figma
 A Typeform in-app upsell for a companion product, with a video preview and CTA buttons
Typeform's Upsell Coachmark
 A Spotify modal announcing a new personalized playlist feature, with playlist cover art alongside a curiosity-driven headline and a 'Get Yours' CTA.
Spotify's New Playlist Modal
 Loom's upsell modal over a dimmed video editor, with the heading 'Your Loom AI trial is ending' and a purple 'Upgrade' button.
Loom's Upsell Modal
 A feature update announcement modal in Vitally's dashboard, with a dimmed background and a 'Got it!' dismiss button
Vitally's Feature Update Modal
 Clay's onboarding checklist modal overlaying a company data table, with credit rewards displayed for completing the remaining steps.
Clay's Guided Modal
 A Chameleon announcement modal on the Sentient Ascend platform, introducing a reporting feature update.
Sentient's Feature Update Modal
 The Ahrefs billing page showing a cancellation retention flow that gives users the option to contact support in app before cancelling their plan.
Ahrefs Cancellation Flow
 A churn-deflection modal on Zapier's account deletion page, offering a retention incentive for small businesses affected by COVID-19.
Zapier Cancellation Flow
 A Zoom churn deflection modal warning users about data they'll lose by canceling their subscription.
Zoom Churn Deflection Modal
 The opening step of a multi-step product tour on Mailgun's dashboard announcing a UI redesign, with a preview of the new interface.
Mailgun Product Walkthrough
 airtable user onboarding modal
Airtable User Onboarding Modal
 A step in a Product Hunt feature announcement tour introducing an update to maker profiles.
Product Hunt Feature Tour
 joy feature onboarding modal
Joy Feature Discovery Modal
 Heap Design Change Modal
Heap Redesign Announcement
 HubSpot Design Change Management Modal
HubSpot Redesign Announcement
 Jet Cart Abandonment Modal
Jet Cart Abandonment Modal
 LinkedIn Design Change Modal
LinkedIn Redesign Tour Modal
 Mixpanel Beta Invite Promotion
Mixpanel Beta Invite Promotion
 QuickBooks Feature Announcement Modal
QuickBooks Feature Announcement Modal
 A Stripe feature announcement modal introducing a product overhaul, with three benefit descriptions and a documentation link.
Stripe New Product Launch Modal
 Stripe Release Notes Modal
Stripe Release Notes Modal
 Instagram Notification Permission Modal
Instagram Notification Permission Modal
 Quartzy user onboarding tooltip
Quartzy Taxonomy Modal
 dropbox design change modal
Dropbox Design Change Modal
 Elevio Onboarding Modal
Elevio Onboarding Modal
 Facebook Ads UI Redesign Announcement Modal
Facebook Ads Redesign Announcement
 Fiverr Feature Redesign Modal
Fiverr Feature Redesign Modal
 amplitude product redesign tour
Amplitude Redesign Announcement
 bitly upsell modal
Bitly Upsell Modal
 A Chameleon onboarding modal on Quartzy's lab management platform, welcoming new users and restating the product's value proposition.
Quartzy Product Tour
 eventbrite onboarding modal
Eventbrite Onboarding Modal
 An in-app modal on Airbnb's website announcing a navigation and layout redesign, with 'Take a look!' and 'Skip' buttons.
Airbnb Design Change Modal
 chartio welcome modal
Chartio Welcome Modal
 coinbase user onboarding modal
Coinbase Onboarding Modal
 gmail design change modal
Gmail Design Change Modal
 google sheets feature announcement modal
Google Sheets Feature Announcement Modal
 A modal on the Help Scout website featuring an image, a 'New to Help Scout?' heading, and an 'Attend a Live Demo' button, overlaid on the app interface.
Help Scout Demo Modal
 A Sift Science welcome modal with an illustration, a heading, a brief description, and a 'Get Started with Sift' CTA.
Sift Science Welcome Modal
 1password user onboarding modal
1Password User Onboarding Modal
 facebook ads product tour example
Facebook Ads Product Tour
 hotjar lightbox modal
Hotjar Lightbox Modal
 Reddit Modal Survey
Reddit Modal Survey
 the telegraph adblock modal
The Telegraph Adblock Modal
 zenefits feature announcement modal
Zenefits Feature Launch Modal
 zendesk demo request modal
Zendesk Demo Request Modal
 A great example from Mixmax on how you can acquire new users from current users' communities using a modal pop-up prompt for the preview user with a clear CTA
Mixmax Signup Modal
 OpenView Lead Capture Modal
OpenView Lead Capture Modal
 angellist product launch announcement modal
AngelList Product Launch Modal
 buffer product tour modal
Buffer Product Tour Modal
 chartmogul feature gate upsell modal
ChartMogul Feature Gate
 A floating Crunchbase feature announcement popup in the lower-right corner of a company profile page, with an illustration and explore or dismiss options.
Crunchbase
 drt email capture modal
DRT Email Capture Modal
 Mixpanel Feature Announcement Modal
Mixpanel Feature Modal
 paperless post feature adoption modal
Paperless Post Modal
 prosperworks feature announcement modal
Prosperworks Modal
 asana upsell modal
Asana Upsell Modal
 calendly feature toggle modal
Calendly Feature Toggle Modal
 canva premium feature prompt
Canva Premium Feature Prompt
 canva upsell modal
Canva Upsell Modal
 clockshark video modal
Clockshark Video Modal
 eventbrite integration modal
Eventbrite Integration Modal
 evernote download prompt modal
Evernote Download Prompt
 A step in a Facebook Ads product tour announcing custom dashboards, with an illustration.
Facebook Ads New Feature Modal
 Google Adwords Product Walkthrough
Google Adwords Product Walkthrough
 google calendar rebrand announcement
Google Calendar Rebrand Announcement
 Later modal product tour
Later Modal Product Tour
 MailChimp feature announcement modal
MailChimp Feature Announcement
 MailChimp product announcement
MailChimp Product Announcement
 PicMonkey product tour
PicMonkey Product Tour
 PicMonkey video onboarding modal
PicMonkey Video Modal
 An example of Prosperworks release notes modal
Prosperworks Release Notes Modal
 quora social proof modal
Quora Social Proof Modal
 StackOverflow modal tour
StackOverflow Modal Tour
 Twitter notifications permission request
Twitter Permission Request Modal
 Twitter Ads modal product tour
Twitter Ads Modal Tour
 Vimeo onboarding modal tour
Vimeo Modal Tour
 Zest Welcome Modal
Zest Welcome Modal
 YouTube welcome modal
YouTube Welcome Modal
 mixpanel product tour modal
Mixpanel Product Tour Modal
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