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Launches

Modals

Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

LinkedIn X / Twitter

A Stripe feature announcement modal introducing a product overhaul, with three benefit descriptions and a documentation link.

Previous Example

Square's feature feedback form

Next Example

Stripe Release Notes Modal

Product launches

Product Launch Roadmap: How to Plan, Execute, and Deliver a Successful Release in 2026

Learn how to build a product launch roadmap that keeps teams aligned, brings users to their first success moment, and adapts in real time as you learn what actually works — Updated March 2026.

13 min read

Feature Engagement

10 Key Change Management Principles & How They Apply to Product Adoption

Discover how change management theory can help you drive product and feature adoption with ease.

Pulkit Agrawal

11 min read

Illustration of a new feature announcement

Product Marketing

How to create new feature announcements that drive product adoption

A simple framework and best practices to help you improve user engagement

Pulkit Agrawal

16 min read

More Launch, & Modal examples

bexio desktop quoting page with an embedded banner above the quotes table announcing a new mobile app feature for creating quotes on the go

Bexio's New Feature Embedded Banner

Every bexio customer who opens the desktop quoting page sees this banner sitting directly above their quote...

Kiddom Assistant demo intro screen reading 'Meet Kiddom Assistant: Ask questions about your lesson and get instant, curriculum-aligned guidance,' with Try It Out and Read the Support Article buttons

Kiddom's Feature Explainer Embedded Demo

A website page can tell you what a feature does, or it can let you try it. Kiddom chose the second option....

Chameleon Integrations page with a full-width embedded card at the top announcing new capability for the Slack integration, featuring a Chameleon-to-Slack graphic, descriptive copy, and two CTAs: 'Read the help guide' and 'Update Permissions'

Chameleon's Feature Announcement Embedded Card

Chameleon uses an embedded card on the Integrations page to announce an update, delivered exactly where...

A folder view in Zapier with a modal in the top right announcing a new feature. The modal includes a preview image of what the feature produces.

Zapier's Feature Announcement Modal

Announcing a new feature without hijacking the screen is a hard problem. Zapier's modal appears only inside...

Gmail inbox view showing an embedded promotional card at the top of the email list, promoting a newer version of a product feature

Gmail's Feature Adoption Embedded Banner

Gmail embeds a feature adoption card at the top of the inbox, styled like a notification so it reads as...

A small modal appears in the bottom-right corner of the Cowork home screen, prompting users who haven't connected any tools to kick off a guided setup process. The card shows a padlock illustration and a 'Let's go' CTA button.

Claude's Cowork Setup Modal

There's a specific window where tool-connection prompts land well: after a user understands the product's...

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