Trello's Feature Updates Announcement
With a Tooltip, Trello informs users of new ways they can visualize and improve their workflows. The link...
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Mixpanel Product Tour Modal
An Announcement Tour from Mixpanel that introduces a new feature. It allows users to start a more in-depth Tour to learn more.
Why is it a good user experience?
👏 A contextual Announcement that introduces a new feature and prompts users to discover more about it.
Intention
The Tour shows up as the user engages with the app; it is relevant because it holds new opportunities for the user to use the product.
Autonomy
Announcing new features but allowing users to skip or dismiss if not interested; although shrouded, users don't feel blocked.
Aesthetics
Good use of branded colors and visuals to engage the user and introduce the new feature at a glance.
Want to replicate this?
Here’s how to build in Chameleon
Use Tours: An Announcement to share the good news and a Walkthrough to guide users step-by-step.
URL Rules
Set the Tour to show up on a relevant page that is connected to the news you are sharing
Shroud
Mark the importance of your message with a shroud, but allow users to dismiss it if not interested
Media
You can use images, gifs, or videos to paint a clear picture for your users
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Modal tour with pre-filled information to make feature adoption easier
Boost product adoption and
reduce churn
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