An Announcement Tour from Mixpanel that introduces a new feature. It allows users to start a more in-depth Tour to learn more.
👏 A contextual Announcement that introduces a new feature and prompts users to discover more about it.
The Tour shows up as the user engages with the app; it is relevant because it holds new opportunities for the user to use the product.
Announcing new features but allowing users to skip or dismiss if not interested; although shrouded, users don't feel blocked.
Good use of branded colors and visuals to engage the user and introduce the new feature at a glance.
Use Tours: An Announcement to share the good news and a Walkthrough to guide users step-by-step.
Set the Tour to show up on a relevant page that is connected to the news you are sharing
Mark the importance of your message with a shroud, but allow users to dismiss it if not interested
You can use images, gifs, or videos to paint a clear picture for your users