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The Telegraph Adblock Modal

Request to disable adblocking when detected for content site

the telegraph adblock modal

What this user experience is

It is a modal that asks the user to disable the adblocker.

Experience Type

Self-serve feedback widget

What it's trying to achieve

It gives the user an easy and accessible way to give feedback wherever they are in the product.

Why is it a good user experience?


The copy appeals to the user’s desire to read good content, which makes the popup’s interruption more tolerable.


The user can easily exit the modal, but it also allows them to


The modal’s style is on-brand with the rest of the website. It has the Telegraph’s logo, and the copy’s font as well as its content matches the journalistic flair.

How to build this experience with Chameleon

You can build this experience with Chameleon's Tour feature

  • Create an Announcement Tour.
  • Set the Tour to show up on a relevant page.
  • Use relevant media such as images or videos.
  • Position your announcement.
  • Set a trigger.
How to build this experience with Chameleon

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Create on-brand modals like The Telegraph and deploy them within a few clicks.

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