Typeform’s Upsell Coachmark
This coachmark in Typeform introduces the VideoAsk feature, encouraging users to explore automated video conversations. Positioned in the bottom right, the coachmark is eye-catching without interrupting the user’s workflow. The bold “Start creating” CTA is paired with a secondary “Learn more” link, catering to both curious and action-ready users. The placement and design make it noticeable without being intrusive. The visual preview and concise messaging explain the feature’s value in seconds. The dual-CTA approach is ideal for users at different stages of decision-making, whether they’re ready to dive in or need more information first.
More inspiration examples
Unify's Browser Extension Install Embedded Card
Gmail's Feature Adoption Embedded Banner
Claude's Cowork Setup Modal
Slack's Activity Feed Redesign Tour