Product Marketing Inspiration

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AvidXchange Video Modal

A simple tour modal with an informative video embedded within it.

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Fivetran New Update Tour

A tour pop-up that introduces users to the new updated Fivetran. Users can also opt out if they want to...

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Segment Feature Change Modal

A single Step Tour from Segment that explains how a feature has changed. It leverages a clear visual and...

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Segment New Feature Tour

A stepped-out Tour from Segment that introduces new features. Uses a Lightbox to highlight the features and...

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Pipefy Product Tour

A 3-step tour built with Chameleon that takes the user through the core features of Pipefy.

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Pipefy User Onboarding Checklist

A simple and clear user onboarding checklist with a minimalistic progress bar that loads from a Launcher in...

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Figma Launcher

In-app launcher to offer help resources, link to feature releases, and solicit feedback

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Google Calendar Microsurvey

Freeform feedback survey delivered via a support widget in the top menu bar

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Google Calendar Support Widget

Help widget in the top bar to offer help, product updates, and a link to training resources

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Trello's Feature Updates Announcement

With a Tooltip, Trello informs users of new ways they can visualize and improve their workflows. The link...

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Ahrefs Cancellation Flow

Ahrefs pushes the option of contacting support before a user cancels their plan. Delivered via a modal...

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Delighted Cancellation Survey

Survey to collect churn feedback. Also features a message prompt for users churning due to COVID-19

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Zapier Cancellation Flow

Modal triggered from the account deletion page addressing high churn rates amid COVID-19.

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Zoom Churn Deflection Modal

Dynamic modal leveraging usage data to emphasize what is lost when the subcription is cancelled. Triggered...

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Loom COVID-19 Notification Banner

An in-product banner advertising the introduction of Loom's expanded free plan

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PeopleGrove Emergency Feedback Survey

A two-button Microsurvey built with Chameleon. Deployed to capture feedback for product direction amidst...

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Thistle COVID-19 Announcement Banner

A simple sticky banner with a link, displayed to all users to share how the company is responding to the...

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PayPal NPS & CES Survey

Prompted when a user reads the PayPal help documentation

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Google Hangouts Microphone Tooltip

Smart tooltip triggered by talking into the microphone while muted, to help users avoid a common mistake

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Mailgun Product Walkthrough

Multi-step walkthrough that introduces the new control panel UI and highlights new features.

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Trello Upsell Prompt

Banner to alert users of a change in how the free plan works, with a link to an explanation of new taxonomy

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Product Hunt Feature Tour

Modal tour with pre-filled information to make feature adoption easier

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Airtable User Onboarding Modal

Modal helping users to understand the scope and flexibility of a core feature.

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Chartbeat Product Update Tour

Tooltip tour to familiarize the user with a new interface and features, with a request for feedback at the end

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GameRefinery Feature Tour

Tooltip tour with video and images to help users get accustomed to the UI

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GoRoster Taxonomy Tour

Series of modals, triggered from a self-serve widget, to help a user understand the product's status colors...

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Joy Feature Discovery Modal

Onboarding modal to introduce users to a core feature, with an example that shows off mobile compatibility

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Moz Feature Announcement

Tooltip triggered from a modal, revealing a new feature that users could otherwise miss

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Moz Product Tour

A series of Tooltips that introduce premium features to trial users. The Tour highlights valuable features...

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DataCamp User Onboarding Tour

A stepped-out Tour from DataCamp that introduces new users to the app’s interface. Uses a Lightbox and...