Use Cases

Improve Trial Conversions

Turn valuable prospects into happy, long-term customers with personalized in-app communication

Lead free trials to upgrades through seamless messaging

Drive better user activation and feature usage with high-value but low-effort actions. Quickly get your users to moments of value and they'll never imagine a day without your app.

  • Tailor in-app messages to match new users' needs
  • Build smooth guidance that drives self-paced discovery
  • Provide in-app support to reduce friction during the trial
Lead free trials to upgrades through seamless messaging

Chameleon Mastery

Keep your messaging clear and concise; we found that in-app modals with 25 words or less drive the most conversions

Create encouraging user flows throughout the trial

Help users make the best out of their free trial with easy-to-progress guides. Stay on top of feature engagement and prompt the plan that makes the most sense to increase engagement and conversion rates.
  • Build onboarding tours that delight trial users

    Are your trial users dropping off? Use Tours to clearly show what they are missing out on. Help them quickly realize how your product makes their job easier.
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  • Craft personalized in-app messages

    The trial phase should be smooth and enjoyable. Give contextual in-product tips that prevents your trial users from dropping off.
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  • Get feedback on why users drop out

    Find out exactly why users are not committing to your product and re-engage them. Create Microsurveys that are easy to answer and provide valuable insight.
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Build onboarding tours that delight trial users Craft personalized in-app messages Get feedback on why users drop out

Use fine-tuned targeting for successful conversions

Leverage user data to tailor your guidance to your users' needs and ensure it unblocks and delights them. Identify the most valuable trial users to grow committed relationships.

  • Track user actions to identify the most prospective customers
  • Boost conversions with the right message, context, and location
  • Trigger demos or a Calendly modal to help users get in touch
Use fine-tuned targeting for successful conversions

In a short amount of time we've seen the number of trial users increase by 85%!

Sabrina Wägeli, Customer Marketing Manager

Trial Conversion Spotlight

How Moz uses Chameleon to converts free users to paying customers

Guide users seamlessly from trial to payment

Hit your revenue goals and go beyond by boosting conversion from free trials.