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Product Marketing Inspiration

Smart ways to drive product adoption

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User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

User Onboarding Launches Upsells Tooltips Built with Chameleon Redesigns

Hotjar feedback collection widget

Hotjar Feedback Collection Widget

Widget to launch a feedback modal with emoji ratings and email collection

HubSpot Design Change Management Modal

HubSpot Redesign Announcement

Modal to inform users that the interface has a fresh look and help manage the mental adjustment

View Example

HubSpot User Onboarding Tooltip

HubSpot User Onboarding Tooltip

Bright tooltip with a CTA to explain why teams are valuable and what they enable

Instagram Notification Permission Modal

Instagram Notification Permission Modal

Modal leveraging FOMO to persuade users to turn on notifications for new activity

Jet Cart Abandonment Modal

Jet Cart Abandonment Modal

Modal to discourage cart abandonment by promoting free shipping

LinkedIn Feature Discovery Tooltip

LinkedIn Feature Discovery Tooltip

Tooltip to encourage users to add hashtags and gain influence by reaching more people with content

LinkedIn Design Change Modal

LinkedIn Redesign Tour Modal

Welcome modal shown to users seeing the redesigned feature for the first time, prompting an optional tour

Mixpanel Beta Invite Promotion

Mixpanel Beta Invite Promotion

Modal to gauge interest in the beta pilot of a user community by collecting registrations

Mixpanel Feature Onboarding Tooltip

Mixpanel Feature Onboarding Tooltip

Tooltip tour to encourage users to take the first steps in exploring a new feature and learning its taxonomy

View Example

Pandadoc feature discovery tip

PandaDoc Feature Discovery Tip

Subtle tip shown to new users to help them streamline a regular workflow

PandaDoc Tooltip

PandaDoc Tooltip

Hint to make it clear that the Send function can be used as a way to preview content and analytics

QuickBooks Feature Announcement Modal

QuickBooks Feature Announcement Modal

Modal to announce a new feature with a concrete offer, and copy that diffuses anxiety

SendGrid Feature Upsell Tooltip

SendGrid Feature Upsell Tooltip

Tooltip to sell a newly-released feature to interested users through booking a demo

Spendesk user onboarding tour modal

Spendesk User Onboarding Tour

Engaging user onboarding tour to explain key features and communicate a bold brand personality

Stripe New Product Launch Modal

Information-rich modal to announce a feature overhaul and its benefits, with links to documentation

Stripe Release Notes Modal

Stripe Release Notes Modal

Announcement to summarize updates to a feature since the user's last visit

YouTube CSAT Survey

YouTube Customer Satisfaction (CSAT) Survey

Customer satisfaction survey delivered contextually to collect feedback on a new feature

YouTube Interface Redesign Tooltip

YouTube Interface Redesign Tooltip

Tooltip to help users adapt to a new sidebar menu

Zendesk User Onboarding Checklist

Zendesk User Onboarding Checklist

Tooltip to prompt the user to go through a checklist that drives activation through completing account setup

Zenefits Free Trial Conversion Banner

Zenefits Free Trial Conversion Banner

Eye-catching banner warning the user that their demo period is ending, to prompt purchase

Quartzy user onboarding tooltip

Quartzy Taxonomy Modal

Onboarding modal to explain new taxonomy and sell benefits of the feature

Voxox Onboarding Tour

Tooltip tour triggered from a modal, explaining account setup and core features

dropbox design change modal

Dropbox Design Change Modal

Friendly modal that prompts the user to tour the new interface design

Dropbox Paper Onboarding Banner

Dropbox Paper Onboarding Banner

Bright banner and contextual hotspot to uncover a hidden interface element

Dropbox Paper Tooltip

Dropbox Paper Tooltip

Tooltip to improve form submission rate by explaining why the user needs to enter their email

Elevio Onboarding Modal

Elevio Onboarding Modal

Modal to explain a context-switch into preview mode and avoid user confusion

Facebook Ads UI Redesign Announcement Modal

Facebook Ads Redesign Announcement

Modal to encourage users to tour the new UI and adjust to the layout

Fiverr Feature Redesign Modal

Fiverr Feature Redesign Modal

Modal to announce a feature's new look, explain the benefits, and direct the user to further reading

Google Adwords Onboarding Tooltips

Tooltip tour to surface key features and examples of why they're useful

Google Analytics Download Prompt

Google Analytics Download Prompt

In-product promotional tooltip to encourage the user to download the mobile app.

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