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🧧 🐍 What’s in your 2025 product fortune cookie?

The year of the snake is bringing big shifts. AI is taking over onboarding, and PLG is feeling the squeeze. We asked product leaders to crack open the future; here’s what’s inside. 🥠
Your 2025 Product Fortune

  • We will see AI-powered prototyping accelerating iteration speed. The bar for great products will rise significantly.

    <p>We will see AI-powered prototyping accelerating iteration speed. The bar for great products will rise significantly.<br></p>
    Marc Baselga
    Founder @ Supra

  • AI will personalize recommendations, automate eco-friendly actions, and optimize energy use, making sustainability effortless and embedded into daily life.

    <p>AI will personalize recommendations, automate eco-friendly actions, and optimize energy use, making sustainability effortless and embedded into daily life.</p>
    Lakshmi Sirigireddy
    Product Manager @ Powerley

  • Traditional ERP interfaces collapse as industries adopt AI-powered vertical solutions that understand their specific workflows, regulations, and edge cases.

    <p>Traditional ERP interfaces collapse as industries adopt AI-powered vertical solutions that understand their specific workflows, regulations, and edge cases. </p>
    Todd Saunders
    CEO @ Broadlume

  • Agentic AI is great for conversation ,  but not deployment. In 2025, it will be important to be able to talk about agentic AI, but most teams won’t be deploying one any time soon.

    <p>Agentic AI is great for conversation ,  but not deployment. In 2025, it will be important to be able to talk about agentic AI, but most teams won’t be deploying one any time soon.</p>
    Barr Moses
    Co-Founder & CEO at Monte Carlo

  • In-app education will gain more steam.

    <p>In-app education will gain more steam.</p>
    Shannon Howard
    Director of Customer & Content @ Intellum

  • Consolidation is the theme. Buyers look to standardize on single platforms as cost-pressures persist. More than $3b of M&A in the category is announced. Software & data engineering teams continue to fuse.

    <p>Consolidation is the theme. Buyers look to standardize on single platforms as cost-pressures persist. More than $3b of M&A in the category is announced. Software & data engineering teams continue to fuse.</p>
    Tomasz Tunguz
    Venture Capitalist @ Theory

We asked the experts, "What is your boldest product prediction for 2025?" 🔮

From the minds of Product and PLG pros, one thing is clear. If 2023 was the year everyone slapped an "AI-powered" sticker on their homepage, and 2024 was the year we all realized chatbots alone wouldn’t save us, 2025 is the year AI actually starts doing the work.

Like a snake shedding its skin, product teams are evolving. PMs are building, designers are coding, and engineers are refining AI-generated products instead of creating them from scratch. Meanwhile, the PLG sales motion may find itself coiling under pressure as enterprise buyers demand more hands-on, high-touch sales experiences.

AI is rewriting the playbook. The way we work, build, and buy products will never be the same. May your strategy be as calculated as a snake’s strike. 🐍✨

Pulkit Agrawal, Co-founder and CEO at Chameleon
"The PM-Designer-Engineer trifecta will collapse. AI is making it easier for designers to code and PMs to prototype, so we’ll see fewer people wearing more hats. Teams that embrace this shift will move faster, while those who hold on to the old way might get left behind."
Pulkit Agrawal, Co-founder & CEO @ Chameleon

Will designers become the new developers?

We asked our followers and friends: Which role will change fastest as AI reshapes product teams?

  • Designers coding front-ends won big. With AI tools taking over repetitive tasks, designers are leveling up into hybrid coder-creators. The future is sleek, and it’s code-friendly.
  • PMs creating designs came in second. Turns out, product managers are embracing their inner designer, AI’s making that a whole lot easier (and faster).
  • Engineers doing product management? A smaller slice of the pie. Looks like AI’s not turning engineers into PMs just yet.
Will designers become the new developers?
“We'll see the rise of the builder PM, as they move beyond specs and start to build. The line between PM and founder is blurring.”
Marc Baselga, Founder @ Supra
“AI is going to kill the PLG sales motion because the early AI market demands complex, high-touch sales approaches with C-suite involvement, unpredictable proof-of-concepts, and continuous security reviews that make simple, self-service purchasing impossible.”
Aaron Upright, Co-founder @ ZenHub
“Engineers won't be spending as much time coding early versions anymore. Instead, they'll be focusing on really understanding the problem and refining the AI-built prototypes once they’re ready to scale.”
Greg Biggers, Chief Product Officer @ BluelightAI
“We'll see the end of the multi-step product tour. That's a spicy take from an onboarding company, I know, but I think embedded and interactive experiences will steer the way. Users expect onboarding to not feel like onboarding.”
Kirsty Finlayson, Director Marketing @ Chameleon
“Buttons are dead, UI/UX is dead too. Operating a CRM/ERP will be agentic. As long as you can communicate effectively with your agent, you will no longer need to be trained to use your vertical software.”
Todd Saunders, CEO @ Broadlume
“Voice becomes a dominant interface for humans with AI as speech models are pushed on device & the accuracy/latency astounds. It’s the start of a generation of people who will never learn to type on a keyboard”
Tomasz Tunguz, Venture Capitalist @ Theory
4.4 stars on G2

We see a serpentine path to product adoption in your future... 🐍✨

Smooth, strategic, and impossible to ignore. With Chameleon, you don't need to take bets on your growth. Confidently drive engagement and revenue with smart and scalable in-app UX.

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