Product Tour Software: 16 Tools for Better User Experience

Ever found yourself so frustrated with an app or product that you’ve exited and never returned? You’re not alone, 80% of users say they’ve deleted an app because they didn’t know how to use it.

It’s essential to ensure your users don’t become part of that 80%. But, how?

Product tours are a good place to start.

We've listed the sixteen best product tour software solutions for ensuring you turn new users into power users that can't get enough of your product. Whether it's with in-app tutorials or product walkthroughs, these tools help you improve adoption rates, customer satisfaction, and retention.

A product tour enables you to guide users through a specific set of actions within your product. It guides users from A to B, and provides details on the steps they took to get there.

It’s an essential part of ensuring a great user experience, and a must for ensuring your users understand—and love—your product. Let’s take a look at the specifics.

Imagine booking your dream vacation, but not being told which airport you fly from. You’d be pretty frustrated, right?

That’s why you need a product tour—in this case, an onboarding tour. It teaches new users about the potential of your product without forcing them through the stress of figuring it out for themselves.

Guiding users through your top features is an essential part of enabling user activation and ensuring customer retention. In fact, 86% of people say they’d be more likely to remain loyal to a business that invests in welcoming and educational onboarding content.

Product walkthroughs that onboard your users are a must—if they can’t use your solution they’ll look elsewhere.

Product tours aren’t just for new users, they’re also a great way to engage existing users around specific features they could find useful.

You can create tours to increase the adoption of any feature. It’s a great way of sharing useful features your users haven’t yet found, and is even better if it’s user-triggered.

Hyper-targeted tours enable you to target users and user segments to create a better in-product experience.

For example, let’s say you introduce a new feature developed for the marketers using your software. With the customer data you’ve gathered throughout their lifecycle, you can create an in-product tour for this feature that’ll only be shown to marketing teams and managers.

Product tours enable you to customize tours depending on your target users. They ensure all users know how best to use your product, considering their job to be done.

Finding the right product tour software for you means knowing what to look out for. There are a number of key capabilities you should consider when evaluating tools.

Let’s run through what you should look for when making your decision.

There’s little point in a tool you don’t know how to use. 

You want to consider ease of implementation—you don’t want to wait weeks, or even months, to start using your product tour solution. You want a solution that’s easy to set up and configure. 

Consider how much coding knowledge you need to get started—if any. Product tour software should enable you to make changes quickly and easily without the need for development support, and not leave you confused about the next steps.

When it comes to using the solution, you want to find one that you and your team find easy to understand. Otherwise, you run the risk of spending more time learning to use the software than implementing it to improve your offerings.

This includes the ease of navigating through the platform, ease of building and customizing tours, ease of gathering feedback, and much more—anything that you may need to do in the app.

There are some key features you need to identify in your product tour software. These features are must-haves for building and implementing product tours, such as:

These features enable you to build a comprehensive product experience for your users. If you’re looking for an advanced suite of features, look out for a tool to help with robust user segmentation, rate limiting, A/B testing, scheduling, and the likes. 

Another thing you want to look out for is customization and personalization options for onboarding UX/UI elements. This refers to how easily you’re able to modify the in-product experience as per your needs—think font, color, branding, placement, size, and more.

You want software that helps you build native-looking product tours to avoid a disconnect between your brand and the in-app support you offer. This is also known as a white-label tool. A good tool enables you to build product experiences that reflect your brand and company.

Last, but by no means least—find a tool that offers comprehensive support, ideally in multiple languages. A vast majority of product tour tools will claim to have incredible support, but that can sometimes end up being far from the truth.

Make sure to check out user reviews before making your final decision—they’ll give you a more accurate understanding of a tools’ support team. If reviews are consistently negative, then consider looking into another option. You don’t want to be left in the dark after investing in a new product experience tool—you need a team looking out for your ongoing success.

Now that you know what you’re looking for, let’s dive into the top sixteen tools you can consider for creating tours that will keep your users coming back for more.

Product tour software is key to taking your product tours to the next level—but, how do you ensure yours are top-tier? 

With a powerful tool, that’s how. 

We’ve evaluated the top tools so you don’t have to, and looked into the pros and cons of each to provide a comprehensive overview. Increase customer satisfaction and make creating product tours a breeze with these sixteen product tour software.

Chameleon is a no-code user onboarding software and a Product Adoption Platform that enables you to guide users through any step of their product journey. It’s one tool to manage all product engagements within your web app—from onboarding tours to highly-customizable in-product widgets and product surveys.

Chameleon’s core product features include: 

Additional features include:

• Chameleon Builder: Quickly build and update product tours with a WYSIWYG editor, point-and-click selection for exact tour placement, and instant deployment.

• Customized styling: Advanced styling options and a custom CSS enables you to customize the attributes of your steps, and add up to the custom branding.

• Chameleon Dashboard: Chameleon automatically collects tour performance data and creates Dashboard reports. You can also integrate Chameleon with product analytics tools for more comprehensive insights.

Best for: B2B SaaS, product-led companies, medium and larger organizations.

Pricing: Chameleon offers a 14-day free trial, plus three pricing plans:

• Startup: starting at $279/month

• Growth: starting at $849/month

• Enterprise: get in touch for details

Chameleon is the ideal solution for creating fully interactive tours that engage your users with both core and advanced features. You can get a demo to learn more.

Pendo is a product adoption platform that helps you deliver product experiences through a number of solutions.

Pendo’s core product tour features include:

• In-app guides: To deliver a personalized experience for your users.

• Behavioral analytics: For finding out how different types of users engage with your product.

• Feedback: In-app polls and surveys enable you to gather feedback from users.

Additional features include: 

• Roadmapping: Coordinate your team around one central planning roadmap and create specific role-based roadmaps.

• Sentiment analysis: Understand how users feel about your product.

Best for: Medium and enterprise companies.

Pricing: Pendo offers a free plan with limited functionalities, and three paid plans:

• Team

• Pro

• Enterprise

To find out more about the specifics—like total monthly cost—you’ll need to contact the team.

Appcues enables you to build personalized product experiences that span from adoption to retention.

Appcues core features include:

• User onboarding: Reduce time to value and guide users to their “aha!” moment.

• Feature adoption: In-app announcements and guides to meet users where they are.

• Insights: Simple click tracking and data visualizations to help understand how users interact with your product.

Additional features include:

• Custom surveys: Drag and drop images, videos, questions, and form fields to get key feedback.

• Appcues studio: A dashboard for managing flows, events, and experiences.

Best for: Small, medium, and enterprise businesses.

Pricing: Appcues offers a 14-day free trial for users. Then you have a choice of three plans:

• Essentials: starting at $299/month

• Growth: starting at $879/month

• Enterprise: get a custom quote

The price goes up with active users, meaning you’ll pay more as you grow.

WalkMe is one of the earliest digital adoption platforms, and while it does provide a comprehensive solution, it's also lacking in flexibility, customizability, as well as many other things needed in a modern product tour software such as deep integrations.

WalkMe's core features include:

• Product tours: Your run-of-the-mill product tours for on-screen guidance.

• Microsurveys: You can create in-product surveys to collect user feedback.

• Checklists: You can offer onboarding checklists to your users.

• Tooltips: You can use it to create tooltips for additional in-app guidance.

Additional features include: 

• Product analytics: WalkMe also offers tools that could be considered as advanced analytics if you're a non-tech firm.

Best for: Enterprise-level businesses, non-tech companies.

Pricing: WalkMe requires you to contact the team to get a quote, but like many other tools that require a quote, you can get a free demo.

Userpilot is a user engagement tool designed to facilitate every stage of the user journey. It offers no-code in-product experiences built to drive user activation, feature adoption, and customer retention.

Userpilot’s core features include:

• In-app experiences: Guide your users through your product and its features.

• Engagement goals: Establish and track your user engagement goals with goal completion analysis.

• User segmentation: Create role-specific tips for users based on their persona or in-app behavior.

Additional features include:

• In-app growth experiments: Easily test your hypotheses with no developer support with simple A/B testing.

• In-app surveys: Design your own or choose from a selection of templates for gathering contextual feedback.

Best for: Small and medium-sized businesses.

Pricing: Userpilot offers three pricing plans:

• Traction: starting at $249/month

• Growth: starting at $499/month

• Enterprise: starting at $1,000/month

Userpilot doesn’t offer a free trial, but you can sign-up for a demo to get a feel of the platform.

Product Fruits is a platform that provides the tools you need to solve your software adoption problems. From onboarding to providing contextual self-service, Product Fruits enables you to meet your users' needs.

Product Fruits' core features include:

• Onboarding solutions: Create guided tours and onboarding checklists for new users.

• Contextual support: Highlight new features, give tips and tricks, and deliver release notes in-product.

• Feedback widget: Enable users to report bugs using videos and screenshots.

Additional features:

• Help center: Page-specific support that you can customize for each page.

• Knowledge base builder: Create a knowledge base to support onboarding.

Best for: Small and medium-sized businesses.

Pricing: Product Fruits offers two pricing options:

• Growing: starting at $79/month 

• Enterprise: get a custom quote

The platform also offers a 14-day free trial, so you can discover the product before making your final decision.

Lou Assist is a digital adoption platform that streamlines user onboarding and training through product tours and in-platform experiences. It’s a lesser-known tool than some other big names on our list, but it still packs the necessary punch to create comprehensive tours.

Lou Assist’s core features include:

• User onboarding: Create on-brand onboarding experiences with no code required.

• Feature adoption: Use the platform to guide users through new features.

• Announcements: Announce new features and provide additional information.

• Analytics: Track your goals and understand user behavior with feature adoption metrics.

Best for: Small and medium-sized businesses.

Pricing: Lou Assist offers four different plans, including a free plan that offers limited capabilities. The other three plans are:

• Startup: $99/month

• Growth: $199/month

• Enterprise: starting at $299/month

You’d pay a fixed rate for a set amount of monthly active users. It’s only when you get to 10,000+ monthly active users that your costs increase per active user.

Userflow is a user onboarding software that lets you build customized and dynamic step-based flows. It offers insights and analytics to track users and how they progress through your onboarding process.

Userflow’s core features include:

• Element selection: Identify elements in your app based on simple text.

• Automated triggers: Perform actions based on user clicks.

• Onboarding checklists: Users can complete and check-off tasks during their onboarding.

Additional features include:

• Resource center: Enables users to access resources directly in your product.

• Event tracking: Set up event trackers to analyze users’ experience on your site.

Best for: Small and medium-sized businesses.

Pricing: Userflow offers three pricing levels:

• Startup: $250/month

• Pro: $750/month

• Enterprise: request a custom quote

It also offers a 14-day free trial, as well as a demo for those interested in learning more about the platform. 

Apty is an all-in-one enterprise transformation platform that gives you the tools for digital adoption.

Apty’s core features include:

• Guided workflows: A step-by-step on-screen guidance for your users.

• Application analysis: Track user behavior and identify common issues with your application and processes.

• Cross application support: Guide users through multi-app tasks involving internal applications and other software.

Additional features include: 

• Data validations: Solve data accuracy and quality issues by prompting users to fix errors while they’re inputting data.

Best for: Enterprise-level businesses

Pricing: Apty offers a free evaluation period and a custom plan—you’re encouraged to contact the team for a custom plan and quote.

UserGuiding is a no-code digital adoption platform for creating a linear user onboarding process.

UserGuiding's core features include:

• Resource center: This is a widget that makes all your resources accessible in one.

• NPS surveys: An in-app survey that helps you measure your Net Promoter Score.

• Onboarding checklist: An in-app widget that guides users through the onboarding experience with a checklist.

Additional features include: 

• User segmentation: You can create segments of users for targeted onboarding.

• Analytics: An analytics dashboard to show user behavior data.

Best for: Small to medium teams

Pricing: UserGuiding offers a 14-day free trial for users. Then you have a choice of three plans:

• Basic: starting at $69/month

• Professional: starting at $299/month

• Corporate: starting at $499/month

Whatfix is a no-code tool that allows you to create interactive product tours, as well as employee training.

Whatfix's core features include:

• Interactive walkthroughs: A no-code editor to create a step-by-step product walkthrough.

• Knowledge bases: Self-serve resource centers for giving easy access to help resources.

• Task lists: An onboarding checklist to guide the user through the process.

Additional features include: 

• Analytics: A dashboard to view product analytics and user data.

Best for: Enterprise-level businesses

Pricing: Whatfix requires you to talk to the sales team to get a quote. You can also request a demo.

Intro.js is a JavaScript library for creating product tours. This is a DIY solution that costs only $9.99 for a lifetime commercial license, though coding skills are required.

Intro.js core features include:

• Tours: Allows you to create basic step-by-step product tours.

• Tooltips: You can create tooltips for giving guidance on specific features.

Best for: Individuals and small teams

Pricing: Intro.js is open source, which means you can try it out for free. For commercial licenses, they have the following plans, depending on how many projects you want to create.

• Starter: $9.99/lifetime

• Business: $49.99/lifetime

• Premium: $299.99/lifetime

Intercom Product Tours is a product tour add-on to Intercom's core offering. It's easy to use, but the depth of its features are still lacking.

Intercom Product Tours' core features include:

• Product walkthroughs: Your standard step-by-step interactive product tours.

• Tooltips: In-product guidance that targets certain features.

• User segmentation: Intercom allows you to do audience targeting.

Additional features include: 

• Integration with other Intercom features: Intercom's product tours software integrates with Intercom's other tools such as its chatbot.

Best for: Users of Intercom.

Pricing: On the cheaper side for a product tour tool, but you still need to get a quote. You can request for a demo.

Userlane is a product tour software that can be used for either internal onboarding, or user onboarding but it swings more towards training employees.

Userlane's core features include:

• Guided onboarding: Userlane enables you to do a solid job of onboarding people to your product.

• Audience targeting: To some degree, you can use it to tailor communication to user segments.

• Process recording: You can record your process and create a guide based on that.

Additional features include: 

• Content assistant: Userlane provides a search bar in the corner that helps you find the right resource.

Best for: Medium businesses, Enterprise-level businesses

Pricing: Like many others, you need to ask Userlane for a quote.

Stonly is a tool that helps you create an interactive guide for your product, as well as provide self-serve support.

Stonly's core features include:

• Interactive guides: Create an interactive tour for employee onboarding or user onboarding.

• Self-serve support: Build self-serve guides to reduce support tickets.

• Knowledge bases: Create a knowledge base to accelerate employee education.

Best for: Small and medium companies.

Pricing: Stonly offers a 14-day free trial for users. Then you have a choice of three plans:

• Starter: starting at $99/month

• Business: starting at $199/month

• Enterprise: you need to contact the team for this.

Scribe is a step by step guide creator that records a process, and then automatically generates a guide.

Scribe's core feature consists of the following:

• Recording: First you record your process with Scribe's screen recorder.

• Generate a guide: Scribe then automatically generates a guide by following the process.

• Edit and customize: You can edit and customize the guide after it's been generated.

Best for: Individuals, small teams.

Pricing: Scribe offers a free option, which allows you to get a good taste of what to expect from its product tour software.

• Business: starting at $23/user/month

• Enterprise: from here you need a quote.

These 16 product tour software solutions provide all the tools you need to create product tours that encourage adoption and reduce churn rates. Great product tours aren't just about tools, though—they are what you make of them.

So, what's the key to success? 

Here are a few tips to help you make incredible product tours:

• Be clear and concise: Users don't need lines and lines of guidance—they just need a nudge in the right direction. Use to-the-point language to guide your users through your tour flow. We found that short, relevant copy of 25 words per step works best.

• Present core value: Aid your users in reaching their “aha!” moment with personalized tours. This helps ensure users don't abandon your product before understanding its full potential.

• Keep it short and sweet: Our latest Benchmark Report found that product tour length greatly impacts the completion rate. Tours with three steps receive the highest completion rate of 72%, while tours that include four steps or more drop to under a 45% completion rate.

• Use visuals throughout: User onboarding doesn't need a wall of text—a picture is worth a thousand words, after all. Engage your new users with images throughout, and don't be afraid to explain steps using video. 

Following these tips will help ensure you're creating product tours that provide actual value, instead of a quick rundown of what your product offers. Product tours are a time to impress users and fight churn—not a time to bore them.

You also want to consider what tools you'll be using alongside product tour software to improve your onboarding experience. Tools for email onboarding, like the example below from Userlist, help you simplify the onboarding analytics and feedback processing. This will aid you in your efforts to deliver a better experience. 

You've reached the end of our tour on product tour tools—thanks for tuning in.

Building great products involves more than just creating them. It also involves getting users onboard. You could have the most impressive product on the market, but if users can't get to grips with it, you're likely to encounter issues with customer retention and churn.

Guiding the user journey and supporting any learning curve is key to the success of your product. These sixteen product tour tools offer ample choice—consider the features to look out for and what's most important for your needs.

If you're curious to find out more about Chameleon's easy-to-use suite of digital adoption tools, get in touch and schedule your demo today, or get started for free and start exploring at your own pace.