Chameleon vs Arcade

The only interactive Demos that drive true product adoption

Chameleon's Demos don't just look great – they also integrate deeply with your product

Trusted by leading SaaS companies to drive growth

Sales? Try Arcade.
Adoption? Choose Chameleon.

Chameleon and Arcade solve different problems for different teams.
Scan the side-by-side below to see which tool lines up with your goals.

Arcade
Focuses on sales and marketing conversions
  • Free plan with 3 demos and 1 seat
  • AI-generated hotspot copy
  • Identify the companies of anonymous viewers
  • Collect emails in-demo
  • Edit and replace page content
  • Personalize with custom variables
  • AI voiceover in multiple languages
Chameleon
Drives product adoption and feature usage
  • Free plan with unlimited Demos and seats
  • AI Demo creation (steps, copy, tooltips)
  • Identify the companies of anonymous viewers
  • Collect emails in-demo
  • AI-generated feature launch assets, beyond Demos
  • Tie Demo engagement to product adoption with goal tracking
  • Target Demo engagers with in-app experiences

Interactive Demos that drive real product use

Go beyond impressions. Chameleon connects your Demos to in-app experiences and tracks what users actually do, not just what they view.

See impact, not impressions
See impact, not impressions

Tie each Demo to a measurable product outcome, then track who follows through in your product.

Turn Demo views into in-app audiences
Turn Demo views into in-app audiences

Build audiences of Demo engagers and target them across your product to guide them towards their next best step.

Stop guessing, start testing
Stop guessing, start testing

A/B test your Demos (without the manual heavy lifting) to see what length, content, and copy drive users to deeper product adoption.

Pre-signup tracking that follows through
Pre-signup tracking that follows through

Merge anonymous Demo engagement with signed-in profiles, then use it to target tours and nudges that hit home.

"The Demos look amazing! Plus, having full flexibility to leverage user and company properties to engage viewers is HUGE."

Voice to create. AI to refine. Design that lets your product shine.

It’s never been easier to create Demos that look this great and that do more than demo.

Don’t type, just talk
Don’t type, just talk

Talk through a feature like you would to a teammate. AI handles the Demo, hotspots, chapters, and CTAs.

From Demo to done
From Demo to done

From one recording, AI creates everything for launch: your Demo, in-app tour, survey, help doc copy, and other marketing materials. Just review, tweak, and publish.

All the must-have magic
All the must-have magic

Pan and zoom to spotlight what matters. Blur what doesn’t. Add chapters and branching CTAs so a Demo becomes a choose-your-own-adventure.

Your tools, in every chapter
Your tools, in every chapter

Drop Chili Piper, Calendly, and Figma into your demo flow via native integrations, no embed code needed.

"Demos have been instrumental in making updates and new product functionality digestible for customers to learn about and then adopt. "
Stefanie Mendez, Head of Marketing

Chameleon vs Arcade FAQs

Arcade is perfect for eye‑catching website demos. Chameleon does that and carries the story into your product:

- One recording → many assets. Auto‑generate announcement modals, Microsurveys, release note copy, help docs, and more.
- Target by intent. Trigger in‑app campaigns based on how someone interacted with the Demo.
- Measure real impact. Demo Goals tell you how many viewers go on to sign up, adopt a feature, or hit any custom milestone.
- All in one UI. Demos live alongside Checklists, Microsurveys, and other in-product patterns (no duct‑taping tools together!).

If you only need a splashy asset for the homepage, Arcade is great. If you care about activation and adoption, Chameleon is the keeper.
You’ll feel right at home with Chameleon’s core toolset: pan & zoom, blur, video trimming, and custom media upload.

Plus, if you narrate while you record, our AI turns your commentary into a polished Demo and auto‑generates launch assets like announcement modals, Microsurveys, emails, and help‑center snippets. All you have to do is review and publish!
You can insert an email‑capture step at any point in the Demo flow, making it easy to identify engaged prospects.

To get feedback on a prototype within your Demo, add Figma as an “Additional action” and let viewers leave comments in context.

For in‑product sentiment checks, you can trigger a Chameleon Microsurvey based on the viewer’s behavior during or after the Demo.
Chameleon’s Demo Goals link viewers to specific in‑product events (such as account creation or a particular feature activation) so you can prove adoption impact. Arcade’s Insights dashboard focuses on demo‑level engagement metrics such as plays, completion rate, and device mix, but it does not track downstream product actions.
Chameleon Demos are flexible: you can embed them on any web page, share them as a standalone link, or launch them inside your product as a full‑screen modal or an inline tour step.
Start by recording your workflow with the Chrome extension (clicks, scrolls, and text inputs are captured automatically).

If you choose to narrate, your voice powers AI-generated hotspots, copy, and chapters, as well as the creation of additional launch assets, like announcement modals, Microsurveys, email and help doc copy, and more.

Then, refine in the editor: reorder or hide steps, blur sensitive data, add CTAs or email capture, all with no video editing skills required.
Sure! Demos can run completely standalone. If goal tracking, AI help, and in-app experiences aren’t on your radar, the free plan will do the trick.
Absolutely. Chameleon’s script runs alongside other DAPs without conflicts, so you can start with the free Demos plan while continuing to use your current platform for manually-created in‑app guides.
Nope! Some teams choose to keep a different demo provider like Arcade for their marketing demos while using Chameleon for Demos where driving feature adoption is a goal and tracking in-app usage is important.
The fastest approach is:

1. List your top‑performing demos (start with 3‑5).
2. Re‑record them in Chameleon (average rebuild time: less than 15 min each).
3. Match branding with Themes, then retire the old embeds at your own pace.

Pro tip: reuse your old hotspot copy as a voice‑over script so AI adds the copy for you.
Chameleon offers unlimited seats and unlimited published Demos, whereas Arcade limits you to one seat and three demos. Chameleon also includes pan‑and‑zoom, blur, and video editing, all of which are unavailable in Arcade’s free tier.
4.4 stars on G2

Go from anonymous viewers
to active users

Built to be used in-app and to drive in-app activity, Chameleon’s Interactive Demos connect seamlessly to in-product interactions and engagement.